Professional Documents
Culture Documents
summer 2016 • 1
Clay Club: By Collective Design In 2006, while studying architecture at the Center for Environmental Plan-
ning and Technology University in Ahmedabad, India, a group of us began
to brainstorm and collaborate. Our discussions at times drifted into strange
pranav gajjar and unfathomable territories that would provide neither clarity nor fruit.
However, today we credit our footings to these strayed discussions. At one
point in our studies, we decided that we needed a place that we could freely
mess up to conduct various kinds of material explorations. To our surprise
we found the perfect, defunct spot on campus. We cleaned out the place,
Shoes made of woven, banana-paper fabric. and gradually with our collective efforts a vibrant space began to emerge.
All photos courtesy of the author. Clay Club became a hub for hands-on work, rigorous brainstorming ses-
sions, design explorations, and experiments with our “ideas of doing.” Clay
Club is still active on campus, but after we founding members graduated
from university, we set up our own studio called the Clay Club Innovations.
Today, as a start-up, Clay Club places itself within the milieu of a grow-
ing economy with depleting resources, shrinking job opportunities, inac-
cessibility to basic needs, and other such incongruent circumstances. We
identify the crisis to be an ethical one rather than economic or climatic. We
approach our work with a goal towards benefiting society. We employ social
innovation and communication as means to address societal challenges
in a contextual way, targeted to promote common welfare and to increase
adaptive efficiency.
26 • hand papermaking
Mr. Prashant from HAPACOOP casts papercrete bricks in wooden molds.
summer 2016 • 27
Jayesh from HAPACOOP is weaving the wefts of paper yarn into
the cotton warps on a pit loom.
Clay Club’s studio in Ahmedabad, Gujarat, India. Paper bag using denim rags as raw material. Titled “Classic,” this model is one of Clay Club’s
initial paper-bag designs. The paper is screen printed to add a lively pattern to the bag.
28 • hand papermaking