Referencia Técnica

T H E P O W E R O F C H O I C E
NATURAL GAS ELECTRICITY SOLAR ENERGY CONSERVATION EFFECIENCIES
www.bryentonenergyservices.com
OFFICE: 416.840.1485
FAX: 1.866.542.8567
130 Bridgeland Avenue, Suite 101

Toronto, Ontario M6A 1Z4
NATURAL GAS ELECTRICITY SOLAR ENERGY CONSERVATION EFFICIENCIES
introduction
Bryenton Energy Services is a brokerage and advisory firm with 10 wholesale and
‘commercial only’ suppliers of natural gas and electricity.
Our clients spend between $100,000 per year and upwards of $5,000,000 per year on their energy costs.
Note: Our absolute minimum spend requirement to qualify for commercial suppliers is $75,000 per year on natural gas and/ or electricity.
Our suppliers are selected by us based on best pricing, best terms and conditions, as well as company stability.
Client size, product and term often dictate the direction we point our clients in achieving the best possible price
and result available to them in the market, based on their unique needs.
Our select suppliers include:

• All ‘broker only’ supply and pricing options including: Index, block and partial to full load tracking Natural Gas
and Electricity programs ranging from month-to-month to 5 years.
• Ability to buy ‘producer direct’ for larger volume clients.
• International Energy solutions and Total Energy Management programs including Carbon Footprint measurement
and tracking, water usage measurement and tracking, invoice management, auditing and payment services,
Risk Management, and Energy Efficiency and Sustainability Management with savings upwards of 20% on
Total Energy Management Programs.
Products and services

STRUCTURED BLOCK OF ELECTRICITY
A block is the purchase of a specified amount of electricity Example of Structured Block

to be delivered every hour in the block equally. 350
This is particularly important for manufacturers or other
300
clients using ‘interval meters’ where they are billed by the
hour for what they use in that hour rather than the average 250
price of the Net System Load Shape. Terms are anywhere
200
from 1 month to 5 years.
150
The block size and recommendation is based on your
historical consumption and includes other factors such as 100
predicted future usage to ensure you do not ‘over hedge’. 50
An analyst will review your profile before a recommendation 0

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
is made. Every client is unique and their load pattern will Hours of the day
Electricity Consumption
determine the block recommendation. Off-peak Hedge
Peak Hedge

STRUCTURED BLOCK OF ELECTRICITY (continued)
Any percentage of your usage can be hedged but it’s not recommended normally to hedge the maximum block size
possible to avoid selling back in to the market if it’s not consumed. Because of that we recommend being conservative.
Period Types of Block

Peak Time Extended Peak Times Weekend Peak Time Off-Peak Time Baseload
Days Monday-Friday Monday-Sunday Saturday-Sunday Monday-Sunday Monday-Sunday
Daily Hours 16 16 16 8 Monday-Friday 24

24 Saturday-Sunday
1-7 Monday-Friday 1-24

Period (HE) 8-24
1-24 Saturday-Sunday
Terms: Monthly, Seasonally, Yearly (up to 5 years)

LOAD TRACKING / LOAD FOLLOWING:
A load following product is where a percentage (from 40% to 100%) of your electricity is hedged.
Terms are anywhere from 1 month to 5 years.
Example of load following
350
300
100% Hedge
250
75% Hedge 200
150
50% Hedge
100
Electricity Consumption
50
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Hours of the day

LOAD FOLLOWING / NATURAL GAS
A L GA S
Natural gas, like electricity can be purchased in a ‘block’ or a load following product. UR
T
NA
A load following product delivers whatever amount of gas you use. There are
several different contract terms and conditions that affect this. We have a supplier
that offers ‘fully balanced’ load following products, meaning that they take on the risk
if you don’t use all of the gas that was purchased on your behalf. This product has no
‘balancing’ fees in the contract and no hidden mark up on delivery.
It’s quite competitive in price however might not be suitable for very large volume users.
block
Some retailers have additional margins in their transportation costs which adds
margin to the price. We ensure our suppliers are flowing through this cost reasonably
and additional savings here are available through our preferred suppliers.
load
following

EQUAL DELIVERY / NATURAL GAS
When you buy direct wholesale, you purchase a set amount of gas delivered down the Trans Canada Pipeline and dropped
off at certain delivery points. Where it’s dropped off and how it comes down the pipeline can affect pricing and
transportation costs.
When it’s balanced you are either selling back to the market or buying at market to fulfill the obligations of the agreement.
That’s why when buying this way, it’s important to make sure you are conservative in your decision. Some utilities require
you to buy 100% of the previous year volume so if there are expected fluctuations you need to make sure your broker
knows in advance so that they can communicate that to the utility to purchase a lower amount.In most cases however
you can buy a percentage of your volume, 50-75% for example and leave the rest floating on the market.
This avoids risk and gives you a portion of your gas at a preferred rate.
For larger volume clients, you can actually hedge and/ or manage your transportation costs, regardless if you hedge the
commodity and this can result in significant savings off certain line items on your utility bill.

INTERNATIONAL ENERGY SOLUTIONS
For clients that spend over $2,000,000 a year on their energy we are able to facilitate advanced solutions with our
International Energy Partner in Canada, USA, Mexico, Dubai and China.
These services include: client

• Carbon Footprint Measurement and Trading. data reduced
risk
THE RESULTS
• Energy Efficiency & Sustainability Management Assess: Data Analysis
& Benchmark
- Savings upwards of 20% with Total Energy Plan: lower
Strategy & Action cost
and Environmental Management.
• Risk Management including other options to just Manage:
Improve
Implement: Adapt
the Program enhance
hedging the commodity such as transportation reputation
hedging and management as well as storage.
• Invoice auditing and payment management services. THE PROCESS
• Water consumption measurement, tracking and recommendations.
Clients of our international affiliate include:
what is energy cost management?

Energy Cost management is the ability to take control of your gas and electricity commodity prices in such a
way as to avoid market fluctuations due to influences on demand from Weather Extremes, Generation Mix and Product
Availability. If correctly executed, Energy Risk Management can protect your company from seeing major and
unforeseen cost fluctuations due to the above conditions.
Historical monthly ontario prices
12 cents
It's KEY to ensure that you understand
the market fundamentals, current
10 cents conditions, past conditions and
expected future conditions.
8 cents
And remember,
6 cents
'It's Not Always the Right Time to Buy'
4 cents
2 cents
$0.00
May 02 May 03 May 04 May 05 May 06 May 07 May 08 May 09 May 10 May 11
why use an energy broker?

Brokers do not sell ‘cookie cutter’ rates and programs that are overpriced and unfavourable to
commercial clients such as done by well known ‘door knocker’ type of companies.
Brokers help their client determine the best

supply and product option keeping in mind
the clients individual needs and business
client
objectives as well as their risk adversity.
energy
broker
A broker KNOWS where the best price option is for
the client as they secure options from all possible
supplier supplier
suppliers that are available for TRUE commerical 1 5
pricing and programs.
supplier supplier
2 4
supplier
3
We help you select the most suitable product, price and supplier for your business.
broker option: client direct option:
client energy client

broker
A client may not

assess negotiate always be aware
of their best options.
A broker can provide recommend

more options to you and options
ensure you don’t make
costly mistakes.
multiple wholesale/ retail

suppliers generator
direct
client focused solutions

“I am very thorough with my clients because it’s imperative
RECO to hedge intelligently, as lack of forethought and information
IS M ME
LYS N can cost millions of dollars. I work in direct opposition to
N A D
the traditional energy sales model which is supplier
A
AT
focused, not client focused.
IO
NS
client My obligation to the client is to understand, support and

focused
CATION
educate them through the process of deciding if, how,

energy risk
PTIONS
and when they want to take action”.

management
solutions
EDU
Catherine Bryenton - Managing Partner

EO
Bryenton Energy Services

RIC
TP
ON S
GO BE
ING SU PORT
P
our experts are at your fingertips

Through our suppliers, we have access to the top traders and buyers of gas and electricity in Canada. It is not
uncommon for us to allow clients access to these traders to openly ask questions or feel out where the market is
going and why. It’s one thing for your broker to tell you something, it’s another to have an expert analyst answer
direct questions with detailed explanations including where trading has been and where it’s going.
We provide our clients that opportunity if they

client wish before making a decision. Further, for large
volume clients we feel this is necessary as these
are the analysts confirming your data and block
recommendations.
supplier supplier
Together we all work to help you make the best
decision possible. Our goal as a team is to work
A
TH
AD
supplier supplier with you to ensure the best result.
E
E supplier
B
S C
T
AN IN
AL E RS
YST
S AND T RAD
the process
STEP 1 STEP 2 STEP 3 STEP 4 STEP 5
INITIAL MEETING SECOND MEETING DECISION EXECUTE SUPPORT

• Initial Meeting and Introduction • Second meeting to review • Decide upon which product • Execute agreement when • Ongoing support as needed
• High level review of Past, analysis if required. in terms of execution, length client determines, after a and requested by client before,
Present, and Future market • Deeper level discussion on and volume. thorough review, that they during or after execution.
conditions using FACTUAL markets and futures, using an • Negotiate with suppliers wish to move forward.
information. analyst if necessary. and refresh pricing. • If client decides to sit on
• Learn about client’s unique • Provide several supplier the market or wait, ongoing
position and needs as well as options that best fit the client’s consultation is available at
risk adversity. i.e. Interval Meter requirements. request.
manufacturer that needs • Provide indicative, daily, and
budget certainty in short term true commercial and industrial
or retirement home group that pricing.
wants to know their budget
well in advance. • Review benefits of each
product to fine tune
• Collect data for analysis recommendation with client.
it’s not always a good time to buy

Many ‘retail’ energy companies will claim that the price of electricity is going up and up and up. This is not the case.
Prices fluctuate and are influenced by weather, demand, and supply mix as well as future trading activity.
Historical monthly ontario prices Understanding the past market conditions,

12 cents
current conditions and future market
expectations based on market
10 cents
fundamentals is KEY.
8 cents
It’s not always a

6 cents
good time to buy
4 cents
2 cents
$0.00
be in a position to act
“I always recommend to my clients to thoroughly understand their position whether they decide to hedge or not. That way,
when a time comes that it’s an opportune market, they are able to take advantage of that immediately.”
Historical monthly ontario prices Catherine Bryenton – Managing Partner

12 cents
10 cents
8 cents
Great time to execute

6 cents
4 cents
Typically in a “normal” market, prices are
best in Spring and Fall (lower demand times).
2 cents
$0.00
how gas and electricity

prices are influenced
weather
extremes
generation
mix & product Summer heat waves,
availability
Winter cold snaps and
During peak periods,
the more expensive
shorter days requiring
sources of electricity more power.
are called upon.
new commodity
prices
generation
projects i.e. Natural Gas
price fluctuation
Additional nuclear capacity,
plus renewable energy
initiatives are costly in
the near and long term.
wholesale vs retail
WHOLESALE BENEFITS: RETAIL BENEFITS:
• Lowest pricing available. • Can be an excellent option for price and cost certainty if you
• Buy direct from our traders on Bay Street or choose the right product and supplier.
direct from generators. • Easier to understand and execute.
• No ‘middlemen’, which can add 3 or more levels to • Low risk to client, you pay for what you use regardless of what you
pricing by the time it reaches ‘retail’. use (again IF you choose the right retailer and contract)
• Pricing available to qualified commercial volume clients. • Can be very good pricing and contract terms and favourable for lower
volume consumers (over 1,000,000 kW a year upwards to 5-10 million kW
WHOLESALE DISADVANTAGES: on electricity and over 50,000 cm of gas upwards to 500,000 cm of
• You pay for what you buy. If you reduce your energy you gas per year depending on the client)
still pay for the block that you buy regardless or you have • Bryenton Energy Services offers the LOWEST PRICED retail
to sell back to the market (at either profit or loss). products available to your business with the most favourable
• Can be confusing especially to smaller consumers who contract terms and conditions.
don’t have an energy procurement officer. Takes more • Our retailers do NOT include major well known retailers that participate
education and time. in business practices such as Auto Renewals or high Balancing Fees or
• Requires credit check. other hidden and negative contract costs, terms and conditions.
• Important to carefully qualify and analyze your future
usage as well as past and ensure appropriate RETAIL DISADVANTAGES:
recommendation with an analyst. • More expensive than wholesale, although some clients prefer the all
inclusive price regardless of their volume usage. Can still be excellent
and competitive.
• Important to understand all retail contract terms and conditions
before deciding.
our companies
A commercial and industrial brokerage representing a
handful of select suppliers to assist our clients to effectively
manage risk and exposure to volatile energy commodities.
Onterra has been delivering turn-key solar since before

the Green Energy Act came in to place.
Since 1997, Atkins + van Groll Inc. has been providing

innovative structural engineering on over 8,000 projects.
STEELRITE® is a manufacturing and construction company

with over 15 years of complete building development and
project management experience.
our team
Catherine Bryenton – Managing Partner Greg Swanton, B.A.Sc. M.B.A, P. Eng. Jonathan Atkins, B.Sc, B.Eng., P.Eng.
A broker for almost 15 years, Catherine got her Greg has over 25 years of experience in the areas of Jonathan is a partner in Atkins + van Groll, a
start in business first in the media world brokering real estate project development and management, Canadian structural engineering and design firm.
over 140 radio stations on behalf of Standard Radio and debt and equity financing in Canada and the U.S. Jonathan has over 25 years of experience in the
(now Astral Media) across Canada, and prior to that He has successfully developed over $200,000,000 in areas of structural engineering, construction and
as a media buyer managing budgets in excess of projects over the past 15 years. In 2009, he formed project management. Atkins + van Groll has 25
$80,000,000 in media spend through her career. ONTERRA, a company active in rooftop solar projects individuals on staff and has completed over 8,000
After moving to the energy field 4 years ago and in Ontario. ONTERRA is now one of the leading solar projects over the last 10 years. Jonathan is also a
starting her own brokerage Bryenton & Company, companies in Canada and installed the first commis- partner in ONTERRA, as well as Steelrite, a design-
a very positive and successful partnership with sioned solar system in the City of Toronto under the builder of light-gauge steel buildings in Canada
Onterra Solar developed and with Onterra’s sister Feed-In-Tariff (FIT) program. and the U.S.
companies Atkins + van Groll & Steelrite. She then He previously worked in the banking industry for 7 He received a B.A. in Science in 1977 from
decided to move Bryenton & Company to Bryenton years, and held various corporate lending positions at McMaster University, and subsequently obtaining
Energy Services in partnership with the principals The National Bank of Canada, including Senior Credit an Architectural Technologist Diploma from
Jonathan Atkins, Greg Swanton and Raymond van Groll. Manager, Corporate Real Estate Lending with respon- Centennial College in 1979, and a B.Eng. in Civil
The skillset in negotiating and managing both on sibility for the bank’s $3 Billion Canadian and U.S. real Engineering from McMaster University in 1987.
the client side and on the internal side provided estate loan portfolio. He received a B.A.Sc. in Jonathan is a member of the Association of
the tools necessary for successful results for both Mechanical Engineering from The University of Professional Engineers of Ontario, Alberta and
parties. Catherine strives to create win/ win and Waterloo in 1976 and his M.B.A. from the University of British Columbia.
long term relationships with both clients and Toronto in 1980. Greg is a member of the Association
suppliers to ensure successful results and the of Professional Engineers of Ontario.
sharpest pricing and programs available with
complete transparency and disclosure.
our clients
Manufacturing – specializing in interval metered clients and making appropriate block purchasing
recommendations and strategies. We fully profile each client’s historical data and graph it out as part of our analysis.
Long Term Care and Retirement facilities – We have several groups of clients ranging from 2 to 20 facilities.
Some of our clients are on the MUSH, RPP program, the TOU program, HOEP and interval meters all within the
same group. We help navigate the confusion to provide the best solutions.
Storage Facilities – We have clients with anywhere from 1 to 40 storage facilities in Ontario.
Multiple location Retailers – We help many retailers that have multiple locations that are often on RPP or Time Of Use.
Hedging wholesale and leaving the RPP and TOU program can often save quite a bit during peak times.
Warehousing and Distribution – we have clients in cold storage and distribution as well as general warehousing
and distribution.
Transportation – We provide hedging programs for large scale transportation companies including fuel.
testimonials
After being approached by a door- to-door agent who was not educated on back-end contract terminology which could have been costly to us,
Catherine ensured we knew everything we needed to in order to make an informed decision. Catherine even suggested that if the timing was not
right for us that we should consider waiting, so clearly our best interests were at heart.
D.M, Director of Operations, 2 Long Term Care Facilities
Prior to meeting with Catherine, we had dealt with a number of people trying to sell us an energy contract who presented a number of scenarios
for fixing our hydro and natural gas costs for 37 different accounts, which is important to our budgeting process. We were concerned with their
integrity, transparency and how the information was presented. With Catherine, she took the time and effort to simplify as much as possible a
very complex subject and she had the patience to review it as many times as needed until it was clearly understood to ensure we were making
the best business decision. She never pushed one particular supplier, but rather, pointed out the advantages and disadvantages of each and
together we decided on one that we felt best for our business needs and objectives.
We feel we absolutely made the best decision for our company and we highly recommend Catherine to anyone.
I welcome a call from anyone looking to work with Catherine.
D.B, Vice President of Finance, 20 Long Term Care & Retirement Facilities
testimonials
We’ve decided to provide Catherine Bryenton’s energy brokerage, Bryenton Energy Services true wholesale gas and electricity after developing a
business relationship and learning of her integrity and commitment to her clients. Normally we only work with very high volume consumers of
gas and electricity in excess of 5 MW and GJ of gas per year but have extended our offering to her clients as we expect a long term and successful
partnership. Catherine exhibits a passion and commitment to provide her clients with the very best services and pricing and we are pleased to be
a part of helping her deliver.
D.A, VP Trading, Wholesale Energy Supplier
I fully endorse the work that Catherine and Bryenton Energy Services are doing. As an independent consultant, I set the bar very high to maintain
my reputation. It is refreshing to see that Bryenton and their partners share the same ethics and professionalism as I do. Bryenton Energy has
demonstrated integrity and hard work at every turn. I am pleased to recommend them to my clients.
F.P, President, Manufacturing Consulting Firm
Our company has worked with Bryenton Energy Services for several years. As a supplier of natural gas and electricity, it's important for our
protection and our client's that agents who represent us follow OEB regulations and work in a transparent and honest fashion.We fully support
Bryenton Energy Services as a broker of our product. Catherine and her team consistently demonstrate honesty, commitment to the very best
product and price for their clients as well as thoroughness in their work. Bryenton Energy is about finding the best price and solution for their
client first and foremost.
We see Bryenton Energy Services as the 'new way of doing business' in this industry which is managing the volatility of commodities for clients
and understanding that market conditions don't always mean the price is going to go up and up, but rather to offer cost control in a changing
and uncertain energy marketplace
J.B, Vice-President, International Gas and Electricity Supplier
our commitment
We ensure our clients are fully informed of all historical pricing as far back as 1999 for gas and 2002 for electricity
as well as current market conditions prior making a decision.
Our clients do not feel rushed or pressured to decide on a hedging opportunity and feel fully informed prior to signing
an agreement.
Clients will have the opportunity to thoroughly review a contract as well as have an explanation to terms and conditions,
as well as negotiate contract terms.
We ensure clients do not agree to unfavourable contract conditions such as ‘auto renewals’.
Clients are informed if there are fees in the contract, such as load balancing, that they may not be aware of.
Clients will be given opportunities to have their energy cost stabilized at the best prices which is the true purpose of
Energy Cost Management.
Clients are given the opportunity to look at several options for term and volume on their contract that is customized and
suited to their specific business needs (i.e. a block of energy that is more appropriate for them as opposed to a 100% product)
Clients are provided documented verification of statements made by our brokerage, such as access to energy reports
and the IESO website.
130 Bridgeland Avenue, Suite 101
Toronto, Ontario M6A 1Z4
OFFICE: 416.840.1485
FAX: 1.866.542.8567
info@bryentonenergyservices.com

Referencia Técnica

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Referencia Técnica

Uploaded by

Copyright:

Available Formats

T H E P O W E R O F C H O I C E

NATURAL GAS ELECTRICITY SOLAR ENERGY CONSERVATION EFFECIENCIES

130 Bridgeland Avenue, Suite 101

Our select suppliers include:

Products and services

A block is the purchase of a specified amount of electricity Example of Structured Block

predicted future usage to ensure you do not ‘over hedge’. 50

An analyst will review your profile before a recommendation 0

Products and services

Period Types of Block

Days Monday-Friday Monday-Sunday Saturday-Sunday Monday-Sunday Monday-Sunday

Daily Hours 16 16 16 8 Monday-Friday 24

1-7 Monday-Friday 1-24

Terms: Monthly, Seasonally, Yearly (up to 5 years)

Products and services

75% Hedge 200

Products and services

Products and services

Products and services

These services include: client

Clients of our international affiliate include:

what is energy cost management?

why use an energy broker?

Brokers help their client determine the best

broker option: client direct option:

client energy client

A client may not

A broker can provide recommend

multiple wholesale/ retail

client focused solutions

client My obligation to the client is to understand, support and

educate them through the process of deciding if, how,

and when they want to take action”.

Catherine Bryenton - Managing Partner

Bryenton Energy Services

our experts are at your fingertips

We provide our clients that opportunity if they

STEP 1 STEP 2 STEP 3 STEP 4 STEP 5

INITIAL MEETING SECOND MEETING DECISION EXECUTE SUPPORT

it’s not always a good time to buy

Historical monthly ontario prices Understanding the past market conditions,

It’s not always a

Historical monthly ontario prices Catherine Bryenton – Managing Partner

Great time to execute

how gas and electricity

Onterra has been delivering turn-key solar since before

Since 1997, Atkins + van Groll Inc. has been providing

STEELRITE® is a manufacturing and construction company

You might also like