SERVICIO NACIONAL DE APRENDIZAJE

Proyecto Fase 2: PLANEACIÓN

GESTIÒN DE MERCADOS
2019

PROPUESTA EN IDIOMA INGLES DE UN PRODUCTO O

SERVICIO.
CENTRO AGROTURÍSTICO
Regional Santander
SENA-2019
OPTIMUMS MOVIE THEATER

MISSION:

 Optimums Movie Theater's mission is to give our customers an excellent

entertainment experience. Our customers will relax in comfort recliner
chair and watch high-quality presentations of the most popular movies.

OBJECTIVES OF THE PROJECT:

 The main objective is to make available affordable source of

entertainment with high quality.

 To give customers the best entertainment experience.

 Our customers will enjoy watch high resolution movies also 3D and 4D.

 We will also provide to our customers, reasonable prices in tickets, food,

beverages and snacks.

OUR TARGET MARKET

 The ideal customer is a large group of people of different ages that are
willing to pay for the ticket to entering to the theater and to rent a portion
of the theater for a private screening. Oftentimes, businesses and other
organizations will pay extra money to secure a section of the theater for
their group's viewing of a film.

HOW DOES “OPTIMUMS MOVIE THEATER” WILL MAKE MONEY?

 Our movie theater business will make money by selling tickets and
makes money by selling concessions such as popcorn, candy, and
refreshments.

 Also, we will rent spaces to other companies or business that wants to be

part of our project.
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