Design Thinking for Innovation Module 1 Slides

Design Thinking for Innovation Design Thinking for Innovation

Module 1

What Is Design human-centered options-focused

Thinking?
possibility-driven iterative
with Jeanne Liedtka

Design Thinking for Innovation Design Thinking for Innovation

Design thinking Linear analytic methods

is appropriate if … may be better if …

Is the problem Deep understanding of the actual There are few human beings involved in
human-centered? people (users) involved the problem or the solution

How clearly do you We need to explore and We understand the problem clearly
understand the problem get agreement and are sure we’re solving the right
itself? one

What’s the level There are many unknowns (large and The past is a good predictor
of uncertainty? small), and past data is unlikely to of the future
help us

What data is already There is very little relevant existing There are several clear sources of
available to you? data to analyze analogous data

[Design Tool]

Visualization
Make it tangible and concrete. Draw a picture,
tell a story, take a photo, make a map…

These slides were developed for the University of Virginia’s Darden School of Business Coursera course: Design
Thinking for Innovation. They are provided for your personal use while participating in this course. Please do
not share or distribute them.