Professional Documents
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Management Capabilities of Hotel
Management Capabilities of Hotel
Chapter 1
Introduction
Opening a new hotel is only the beginning. One reason so many new hotel
hotel's finances, day to day problems, customer service and training staff are all
While it would be nice if your new hotel was so successful that you
needed to worry about advertising, few establishments have such luck. While you
may not have to advertise like you did when you first opened, it is still important
Look for ways to remind customers about how awesome your hotel is, and
entice them to come in for experience. Building a solid social network through
sites like facebook and twitter, as well as a hotel website, are inexpensive ways
to market your hotel. Periodically running print or radio ads around the holidays
and other special occasions are a good way to bring in business without breaking
the bank.
Good facilities will lure customers into your hotel, while good service
keeps them coming back. In a business where the customer is always right, how
you handle customer complaints and show customer appreciation are important
for building a strong clientele. There are many types of promotions that will show
customers how much you appreciate their business, such as various seasonal
promotions.
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the position of the hotel in the market. Management includes the activities of
resources.
manages staff who give services to customers and allocate the duties of opening
and closing the hotel. He or she is responsible for making sure his or her staff is
following the service standards and health and safety regulations. He or she is
him or her to motivate the staff and give them job satisfaction. He or she looks
after and guides the personal well-being of the staff, since it makes the work
force stronger and more profitable, and works with other executive management
(https://en.wikipedia.org/wiki/Management)
Santiago City has the widest and most well-kept business district
in Cagayan Valley. Its public market of more than 6 hectares is one of the biggest
clearinghouse, the volume of transactions in the city is among the top five in the
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the city while new business permits have been issued to investors from as far
as Manila.
Starting up a hotel in Santiago City can be a good idea but expect that a
number of competitors are ready to compete for the attention of the consumer.
important factor.
of the hotel, more specifically, to see if managers who practiced these attributes
are as successful as the literature seemed to predict they would be. In addition,
the study was also designed to determine which attributes a manager believed
Management capability is one of the factors that affect flow of the hotels.
revenues in the marketplace and compete with other firms in the industry. This
Having an idea and developing a plan for your hotel can help to grow and
succeed, but if it does not have the resources to make the plan come together, it
can stall progress. One of the first steps to any planning process should be an
resources the company has available. Some of the resources to consider are
4
relationships.
Conceptual Framework
The input load includes the Profile of the Respondents: age, gender, civil
status and position; the Profile of the Business, Management Capabilities of the
staffing.
questionnaire.
e. Position Survey
a. Planning
b. Organizing
c. Directing
d. Controlling
e. Staffing
FEEDBACK
Santiago City.
1.1 Name
1.2 Gender
1.3 Age
1.5 Position
3. How capable are the respondents in managing hotels in terms of the following
managerial functions:
3.1 Planning
3.2 Organizing
3.3Leading
3.4Controlling
3.5 Staffing
7
The result of the study will be of value to the following individuals such as:
Employees. The findings of the study could lead them to improved and
develop skills through training and other programs leads by the management.
Researchers. This study will help the researchers to enhance the skill in
conducting study, data gathering, analyzing and also interpreting data. Find a
CHAPTER 2
the proponents during their research, which have relevant to the present study
may serve.
Related Literature
A. Foreign Literature
and current operational objectives and develop and provide innovative solutions.
Management has been called the “art of getting done though and with
people”. This definition by Mary Parker Follet, 2008 calls attention to the fact that
desire goals.
William Gray (2005) said that one of the most important styles and
strategies. Success will come through the preparation of quality product, good
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hotel a modern incarnation of the time share properties of several decades ago.
Because these are being developed and operated by name hotel companies and
managers have had to absorb new managerial realities. Micheal J. O’Fallon, eh.
D 2007
Hotel Reality Inc. more hotels of the future will be “mixed use” which he defines
differences among business firms (Nerur et al., 2008). The assertion is that with
readily integrate sustainability into their business and for new start-ups to design
and pursue sustainable business from the outset, as suggested by Stubbs and
Cocklin (2008) and Porter and Kramer (2011), and business model innovations
11
sustainable business models and the options available for innovation for
theory of business models for delivering sustainability (e.g. Stubbs and Cocklin,
Xerox, Canon and Océ ‘pay per copy’ models, Baines et al., 2007) there is no
categorization (the result of a process of dividing the world into groups of entities
drive the future research agenda for sustainable business models by proposing
archetypes for new sustainable business models, and assisting the a business
model is a conceptual tool to help understand how a firm does business and can
management is key because they determine the success of the business model
model: Margretta's (2002), Zott and Amit (2010) and Beattie and Smith
business’ and Teece (2010) describes that a business model articulates how the
company will convert resources and capabilities into economic value. It is nothing
includes implicit assumptions about customers, their needs, and the behaviour of
and Pigneur (2005, 2010) describe a business model as a series of elements: the
creation and delivery) and cost structure, and revenue model. Richardson
components of a business models as: the value proposition (i.e. the offer and the
target customer segment), the value creation and delivery system, and the value
including the selection of activities (‘what’), the activity system structure (‘how’),
B.Local Literature
BituinAbi, (August 2010), 658 Apartelle & online reservation system. Short
term base lodging is the main reason that a hotel has been established. As the
result of the completion of the different hotel as, various business strategies had
and relaxing environment and above all having a state of the art computer
the manual reservation of guests, the manual booking of rooms for the guests
contending that today’s guest seems to be more in touch with the mind and body
connection and is aware of the importance of taking time to slow down and be in
the moment. That is, as the hotel guest look for balance and harmony in their
lives.
Related Studies
A. Foreign Studies
Stahl and Grigbsy (2005) the business of resort management states the
ideas via tangible and negotiable format. This will involve public display of the
hotel vision and its role within the local community. The vision, once accepted,
process. This step will inevitably involve many stakeholder groups as the
planning process moves through the legislative system of permits and by laws.
Organizing becomes the next major task. The modern hotel is a complex
business at any level that can be equated with the operation of a small town, so
the leaders will need to create capable management teams and supportive staff
monitoring of performance.
Directing, a leader needs to do more than just plan, organize and staff the
encouraging. It requires the leader to coach, assist and solve problems with the
employees.
attract it must have something significant to draw the visitor and then turn them
interest and intense competition in today’s global tourism market this magnetic
B. Local Studies
consuming and involves many related activities. The developer, who may also be
in various areas by Bryan Paul Balot and others on their thesis Management
situation affects all person in the same way, findings concerning the effects of
only average effects and obscure the fact that people react in markedly different
way to the same situation. People may respond to a particular type of leadership
in a positively way.
activities attractions and accommodation to keep guest engaged for the whole
extent of their stay their expenditures within the corporate business (Mueca, T.
2006). Put simply, the hotel market is the location where goods and services are
produced and sold. The market can be viewed from a number of perspectives
such as the demand-side, supply-side and at the point where equilibrium occurs.
Santos, S. (2011).
Synthesis
All the literature and studies shows common knowledge and interpretation
about the capabilities of the management of hotel. All the authors are convinced
that there are many factors that affect the management capabilities of a manager
hotels. It also associated to nowadays trends that affect the satisfaction of the
is therefore essential for the hotel managers to identify which attributes are vital
and reachable to consumers and to know which parameters have impacts on the
purchase decision.
which makes this study different from the reviewed studies and literatures.
17
Chapter 3
RESEACH METHODOLOGY
which are taken by the researchers in this study that involves the methods of
research used as described, the respondents who are chosen accordingly, the
instruments which are utilized as tools to accomplished this study, the in data
gathering procedures and the statistical tools and instrument used in analyzing
(2007) claims, it is used to describe the present conditions which reveals via
the current status of the phenomenon to described “what exist with respect to
Santiago is situated 326 kilometers (203 mi) north of Metro Manila. The
city sits on a vast area of predominantly flat and fertile land in the Cagayan
18
Valley, surrounded by the Caraballo Mountains to the south, the Great Sierra
Santiago City.
To gather the needed data for the study, the following procedures are: the
researchers made a letter noted by the Professor and Dean of the College of
Research Instrument
Questionnaire. The questionnaire was adopted from the research book entitled
data gathering instrument was the unstructured interview with a set of question
and observation are also used to write the accurate answers obtained through
the questionnaires. The first part was survey questionnaire was designed to
personal information such as name, age, gender, civil status and position. The
second part involves business profile and last part was determined management
19
Statistical Treatment
To give meaning to the data gathered, the research used the following
statistical tools: simple frequency and present distribution and weighted mean.
1. Frequently was used to determine the data on the personal profile of the
2. Percent was used to reduce the different set numbers with a common base. It
sample frame of population from the frequencies of item the whole items of the
questionnaire.
P = F/N x 100
Where:
P= percent
F= frequency
3. Weighted mean was used in analyzing the environmental practices of the hotel
in Santiago City.
X= Fx / N
Where:
X = weighted mean
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Method of Analysis
To qualify or describe the weighted mean the Likerts Scale was used:
4 3.50-4.49 Capable
Chapter 4
This chapter presents the result, analysis and interpretation of data gathered.
This chapter is divided into three subparts: Profile of the Respondents, profile of
the business, the level of management capabilities of the hotel and managers
Male 4 40.00
Female 6 60.00
Total 10 100.00
bracket of 21-30 years old, followed by 30 percent who is 31-40 years old and 10
Total 10 100.00
are single and 50 percent are married. The table further reveals that the
1-5 1 10.00
6-10 1 10.00
11-15 3 30.00
16-20 5 30.00
Total 10 100.00
23
The result further shows that majority of the hotels had 16 to 20 employee.
The result also indicates that the respondents had a large number of employees
to manage.
P15,000-19,999 5 50.00
P20,000-24,999 4 40.00
P25,000-29,999 1 10.00
P30,000-34,999 0 0
million, 20 percent had 6 to10 million followed by 30 percent had 11 to15 million
Organization
Partnership 4 40.00
Corporation 5 50.00
Cooperative 0 0
Total 10 100.00
The result further shows that majority of the hotels in Santiago City chosen
Table 8 shows that the owners/managers are very capable in setting and
followed by 4.10 that the owners/managers are capable in solving any problems
meetings the owners/managers are also capable with a weighted mean of 4.70,
and organizing the employees with a weighted mean of 3.60, followed by 4.30 in
moderately capable in disturbing equally the work load, moderately capable also
3.20 and capable in interpreting plans and employees with a weighted mean of
3.60. Overall, the owners/managers are capable with a total mean of 3.78.
rating the job of their employees with a weighted mean of 3.40, followed by 4.10
showing concern with their personnel with a weighted mean of 4.20, The
with a weighted mean of 4.40 and the owners/managers are capable in having
Overall, the respondents are capable in directing with an overall mean of 4.07.
corrective actions with weighted mean of 4.60 followed by measuring the actual
they are also capable in appreciating the good habits of their subordinates with a
with a weighted 4.10, the management increases the impact of helping rather
than hindering the works of employees or staff with a weighted mean of 3.90 and
subordinates with the weighted mean of 4.60 and overall the owners/managers
respondents are capable when it comes controlling with an overall mean of 4.25.
comes in familiarization of the rules and regulations of their company with the
weighted mean of 4.90 followed by capable in knowing how to select and hire
are capable in molding his/her workforce into a motivated and committed team
with the weighted mean of 4.60, the owners/managers are capable in discerning
the area’s needs and he can improve his staffing by recruiting, selecting, training
with the weighted mean of 4.30, wherein there is an overall mean of 4.25 which
with the weighted mean of 4.72 followed by capable in organizing with the
weighted mean of 4.53, in directing the owners/managers are capable with the
weighted mean of 4.50, in staffing the owners/managers are very capable with
the weighted mean of 4.48 and in staffing owners/managers are capable the
hotel owners/managers are also capable with the weighted mean of 4.48.
sometimes not fair in rating the job of their employees. 10 percent of the
respondent said that their problem is that the management sometimes neglected
to increases the impact of helping rather than hindering the works of employees
discerning their area’s needs, the manager sometimes doesn’t make step to beef
up his staffing.
Chapter 5
City.
Summary of Findings
Santiago City.
Based on the data gathered, the findings of the study are as follows:
1.2. From the total respondents belong to age bracket of 20-30 represented
2.1. The respondents in terms of the number of their employees range from
by 10 percent.
3.3 The hotel owners/managers are very capable in managing their hotel
4.3 The owners/managers sometimes not fair in rating the job of their
employees.
4.5. After discerning his area’s needs, the manager sometimes doesn’t
CONCLUTIONS
1. Most of our hotel respondents are female aged 21-30 years old, married
and single.
above, they had a monthly income of P 15,000 and above and majority of
functions.
RECOMMENDATIONS
original business plan, to support the deliverance and to still provide the
needs to know his people by taking 1-3 minutes chat everyday about non-
work topics, giving feedback to appreciate them and always remind your
APPENDICES
39
BIBILIOGRAPHY
Books
Hotel Industry.
Xerox, Canon and Océ 'pay per copy' models (Baines et al. 2007) Towards A
Campbell Quick
(2010)
Journal
Online
directionshttp://www.sciencedirect.com/science/article/pii/S2340943614000188
Studentswww.ijhssi.org/papers/v4(10)/Version-2/I04102063068
hhtt//w.w.w…gov.jm/new/
onlinelibrary.wiley.com/doi/10.1002/bse.1939/full
archetypes.
www.sciencedirect.com/science/article/pii/S0959652613008032
Website
www.dictionary.com
Define.topicArticle-8944,article-9979.html
http:/www.cliffnotes.com/study_guide/organizational-Design
mgt.about.com/od/careerdevelopment/tp/topmgtbooks.htm
42
1.2 Gender
Female
Male
1.3 Age
21-30
30-40
40 and above
Single
Married
45
Widowed
Separated
o 1-5 o 1 - 5 million
o 6-10 o 6 - 10 million
o 11-15 o 11 - 15 million
o 16-20 o 16 - 20 million
o _____________Others o ______________Others
Part II. To what level do you perform the following management functions?
Direction: Rate each of the following items using the scale below the table. Put a
5 – Very Capable
4 – Capable
46
3 – Moderately Capable
2 – Slightly Capable
1 – Not Capable
owners/managers
skills
strategy.
employees.
of their employees.
promotion.
their subordinates.
management.
behavior.
employees or staff.
developing employees.
encounter?
________________________________________________________________
________________________________________________________________
Part IV. What are the other strategies and techniques of the hotel?
________________________________________________________________
________________________________________________________________
52
APPENDIX D
CITY OF SANTIAGO
2nd Floor, San Andres, Santiago City Tel. Fax (078) 682 0958
APPENDIX E
CURRICULUM VITAE
I. Personal Profile
Age: 20
Height: 5’4”
Weight: 60 kg.
CURRICULUM VITAE
I. Personal Profile
Name:TajMahal R. Ravelo
Age: 20
Religion: Christian
Height: 5’2”
Weight: 45 kg.
School
CURRICULUM VITAE
I. Personal Profile
Age: 23
Religion: Christian
Height: 5”
Weight: 60 kg.
Bulacan
CURRICULUM VITAE
I. Personal Profile
Age: 19
Height: 5’8”
Weight: 85 kg.
CURRICULUM VITAE
I. Personal Profile
Age: 29
Height: 5’10”
Weight: 72 kg.
APPENDIX F
General Tabulation
Single 5 50.00
Married 5 50.00
Widowed 0 0
Separated 0 0
Total 10 100.00
59
1-5 1 10.00
6-10 1 10.00
11-15 3 30.00
16-20 5 30.00
Total 10 100.00
P15,000-19,999 5 50.00
P20,000-24,999 4 40.00
P25,000-29,999 1 10.00
P30,000-34,999 0 0
Total 10 100.00
60
P6-10Million 2 20.00
P11-15Million 3 30.00
P16-20Million 2 20.00
Total 10 100.00
Organization
Partnership 4 40.00
Corporation 5 50.00
Cooperative 0 0
Total 10 100.00
61
mean Interpretation
owners/managers.
mean Interpretation
sales strategy.
the employees.
mean Interpretation
promotion.
their subordinates.
task.
mean Interpretation
management.
behavior.
employees or staff.
mean Interpretation
1.) The owners/managers are familiar with the 4.90 Very Capable
developing employees.
Managers
Total 10 100.00
68
approachable to the
of the customers.
Total 10 100.00