PAID ADVERTISING BUDGET TEMPLATE (MONTHLY & QUARTER

How to Use This Template*

This template will A) help you plan your paid advertising budget and B) let you
projected budget to what you actually end up spending.

Just fill in your monthly projected expenses for each category (e.g. Product/Ma
Testing, etc.) and totals will be calculated automatically. You can then update th
expenses montly table to see how well you're sticking to your budget.

Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis.

(Budget - Quarterly) is for budget planning on a quarterly basis. The quarterly r
automatically calculated based on the montly entries. This supporting template
Master template to automatically update the master when changes are made t
or quarterly supporting templates.

*Wondering how Paid Advertising marketing affects your overall marketing bud
from each template will automatically update the MASTER marketing budget te
THLY & QUARTERLY)

late*
udget and B) let you compare that

gory (e.g. Product/Market Fit, Product

ou can then update the actual
your budget.

nth-by-month basis. While Sheet 3

basis. The quarterly results will be
s supporting template is linked to the
n changes are made to the monthly

overall marketing budget? Your totals

R marketing budget template.
 Fill in your projected
PAID ADVERTISING BUDGET (MONTHLY) (Those "$100" entries ar
master.

2016 Projected Expenses

PAID ADVERTISING Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16
SEARCH
CPC $100 $100 $100
CPM $100 $100 $100
DISPLAY & RETARGETING
CPC $100 $100 $100
CPM $100 $100 $100
AFFILIATE
CPC $100 $100 $100
CPM $100 $100 $100
SOCIAL
Facebook Ads $100 $100 $100
Twitter Ads $100 $100 $100
LinkedIn Ads $100 $100 $100
Pinterest Promoted Pins $100 $100 $100
Instagram Ads $100 $100 $100
LEAD GENERATION
Content discovery platform (e.g. Outbrain) $100 $100 $100
Dedicated email send - fixed cost $100 $100 $100
Dedicated email send - CPL (cost per lead) $100 $100 $100
TOTAL $1,400 $1,400 $1,400 $0 $0 $0

Fill in your actual expen

entries will automatically be u

2016 Actual Expenses

PAID ADVERTISING Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16
SEARCH
CPC $100 $100 $100
CPM $100 $100 $100
DISPLAY & RETARGETING
CPC $100 $100 $100
CPM $100 $100 $100
AFFILIATE
CPC $100 $100 $100
CPM $100 $100 $100
SOCIAL
Facebook Ads $100 $100 $100
Twitter Ads $100 $100 $100
LinkedIn Ads $100 $100 $100
Pinterest Promoted Pins $100 $100 $100
Instagram Ads $100 $100 $100
LEAD GENERATION
Content discovery platform (e.g. Outbrain) $100 $100 $100
Dedicated email send - fixed cost $100 $100 $100
Dedicated email send - CPL (cost per lead) $100 $100 $100
TOTAL $1,400 $1,400 $1,400 $0 $0 $0
ll in your projected expenses here.
hose "$100" entries are placeholders.) Your entries will automatically be updated to the
aster.

Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 2016 Total

$300
$300

$300
$300

$300
$300

$300
$300
$300
$300
$300

$300
$300
$300
$0 $0 $0 $0 $0 $0 $4,200

n your actual expenses here. (Those "$100" entries are placeholders.) Your
s will automatically be updated to the master.

Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 2016 Total

$300
$300

$300
$300

$300
 $300

$300
$300
$300
$300
$300

$300
$300
$300
$0 $0 $0 $0 $0 $0 $4,200
PAID ADVERTISING BUDGET (QUARTERLY)

2016 Projected Expenses

PAID ADVERTISING Q1 2016 Q2 2016 Q3 2016
SEARCH
CPC $300 $0 $0
CPM $300 $0 $0
DISPLAY & RETARGETING
CPC $300 $0 $0
CPM $300 $0 $0
AFFILIATE
CPC $300 $0 $0
CPM $300 $0 $0
SOCIAL
Facebook Ads $300 $0 $0
Twitter Ads $300 $0 $0
LinkedIn Ads $300 $0 $0
Pinterest Promoted Pins $300 $0 $0
Instagram Ads $300 $0 $0
LEAD GENERATION
Content discovery platform (e.g. Outbrain) $300 $0 $0
Dedicated email send - fixed cost $300 $0 $0
Dedicated email send - CPL (cost per lead) $300 $0 $0
TOTAL $4,200 $0 $0

These are your actual

automatically calculat
entries will also autom

2016 Actual Expenses

PAID ADVERTISING Q1 2016 Q2 2016 Q3 2016
SEARCH
CPC $300 $0 $0
CPM $300 $0 $0
DISPLAY & RETARGETING
CPC $300 $0 $0
CPM $300 $0 $0
AFFILIATE
CPC $300 $0 $0
CPM $300 $0 $0
SOCIAL
Facebook Ads $300 $0 $0
Twitter Ads $300 $0 $0
LinkedIn Ads $300 $0 $0
Pinterest Promoted Pins $300 $0 $0
Instagram Ads $300 $0 $0
LEAD GENERATION
Content discovery platform (e.g. Outbrain) $300 $0 $0
Dedicated email send - fixed cost $300 $0 $0
Dedicated email send - CPL (cost per lead) $300 $0 $0
TOTAL $4,200 $0 $0
 These are your projected expenses here. These entries are
automatically calculated from the monthly budget entries.
Your entries will also automatically update the master
template.

Q4 2016 2016 Total

$0 $300
$0 $300

$0 $300
$0 $300

$0 $300
$0 $300

$0 $300
$0 $300
$0 $300
$0 $300
$0 $300

$0 $300
$0 $300
$0 $300
$0 $4,200

These are your actual expenses here. These entries are

automatically calculated from the monthly budget entries. Your
entries will also automatically update the master template.

Q4 2016 2016 Total

$0 $300
$0 $300

$0 $300
$0 $300

$0 $300
$0 $300

$0 $300
$0 $300
$0 $300
$0 $300
$0 $300

$0 $300
$0 $300
$0 $300
$0 $4,200