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in/media/1-
TheTatagroupandStarbucksCoffeeCompanyStrengthenGlobalPartnershipwithMultiple
NewCommitments_tcm87-16176.pdf
https://www.researchgate.net/publication/316600552_Case_Study-
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https://www.scribd.com/document/84116158/Tata-Starbucks-Joint-Venture-Final
https://www.slideshare.net/ranganathpandit/tata-starbucks-ltd-a-strategic-analysis-
15117792
https://www.academia.edu/8690964/Starbucks_TATA_Alliance_Marketing_Strateg
https://www.coursehero.com/file/16782653/Tata-Starbucks-Case-Study/
https://www.abacademies.org/articles/an-empirical-study-on-strategic-alliances-of-
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https://www.theneweconomy.com/strategy/strategic-alliance-ibm-apple
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between-renault-and-nissan/
https://www.scribd.com/document/248004152/Case-Study-1-Apple-IBM