Talk like TED: How to get and

deliver killer keynotes

Fleur Brown I Cofounder TEDxSydney

Course Overview About Fleur Brown

Amplify your profile and promote your message by getting on the Fleur is a founding team member of TEDxSydney,

speaking circuit and delivering great presentations. This one-day Founder of PR agency LaunchGroup. During the

workshop will show you how to identify, target and secure past twenty years she has worked closely with the

relevant public speaking opportunities. You’ll learn to create high C-suite of Australia’s leading brands and helped

impact, relevant content that aligns with your personal strengths them to position themselves as thought leaders on

and professional objectives. You’ll structure a presentation using the Australian and international speaking circuit

the best-practice techniques taught to TED speakers and get and deliver powerful keynote addresses. Fleur has

coaching and feedback on your delivery style.
Course Outcomes
A twelve month speaking plan including a list of target events
and conferences and an understanding of how to approach and
pitch yourself to speak at these opportunities.
A list of five potential stand-out speaking topics and an outline
of your master keynote address.
represented and commissioned many of Australia’s
most highly sought after speakers including
presenters with TED.com, TEDx, the Olympic
Games, the Winter Olympics, Commonwealth
Games, the Seven Network, ABC Television and
FOXTEL's Multi Channel Network. She is a
high-profile commentator on personal brand and a
trained presenter and lecturer.

Delivery techniques, coaching and personal feedback designed

to support you to deliver high-impact presentations on stage.
An understanding of how to leverage each speaking
opportunity to secure broader publicity and promotion amongst
your target network.
Knowledge of how to approach and select a speaking agent,
how agencies work and how to earn income as a public speaker.
Learn how to attract and deliver relevant speaking
engagements.
Understand how media works and how to position yourself as a
go to person for journalists.
Understand how to leverage your personal brand to support
your professional career objectives.
Suitable for
Professionals seeking to enhance their career
opportunities
Expert commentators looking to grow their
personal brand
Business owners and entrepreneurs wanting to
elevate their profile to promote their business
Employees who want to better support and amplify
the messages of their organisation.
Anyone wanting to improve their ability to deliver a
powerful keynote address

Learn how to protect your personal and professional reputation

online and navigate the social landscape without compromising
your professional or your personal identity

If you have any questions about this course or would like to make a group booking,
please email hello@zambesi.com
Talk like TED: How to get and deliver killer keynotes
Fleur Brown I Cofounder TEDxSydney

Course Curriculum
Module 1: Select and pitch relevant speaking opportunities
Understand how events, conferences and speaking opportunities work for speakers

What kind of presentations are on offer? (including keynotes, panel discussions, MC etc) and identify which
events are right for you

How to contact organisers and present yourself as a potential speaker

What tools will you need? Create a compelling speakers bio and photo

How to brief event organisers correctly

Module 2: Structure an ideal presentation

Understand the structure of an effective presentation and, in particular a keynote address

Identify the right presentation tools for you

Identify your signature topic/s

Create an outline of your master keynote

Module 3: Deliver an authentic talk

Learn delivery techniques taught to TED speakers

Practice your presentation delivery and receive live feedback

Improving your panel performance

How to interview someone else on stage

Handling audience questions and feedback

Module 4: Leverage speaking opportunities to sell, gain further promotion and / or earn income
How to use publicity and social media to leverage your talk

How to follow up a public presentation

Sell from the stage – when and how to do this

Get paid to speak – how to take things to the next level

How to approach and work with a speaking agency.

Course Logistics
This workshop is one day and is limited to twelve participants, enabling Fleur to focus on your speaking objectives, presentation
structure and delivery style. Fleur delivers the course in person, weaving in real-life examples from her work over the past two decades.
This is a very interactive day and we ask that participants arrive open to giving and receiving input and feedback. You will walk away with
a clear plan and an understanding of how to advance your skills and opportunities as a public speaker. This workshop is held in an
awesome Sydney CBD boardroom and runs from 9am– 5.00 pm with short breaks. Lunch, morning and afternoon tea is provided.

If you have any questions about this course or would like to make a group booking,
please email hello@zambesi.com