Business Policy & Strategic Management

S.N Contents Pedagogical Outcome Case

o. Objectives lets/Case/Secondary
Study
1. Introduction to Meaning of Understand Study from secondary
Strategic Strategy and its companies strategy sources how ITC
Management components and drill into its transformed into FMCG
components major from a Cigarette
through study of company through SWOT
its execution analysis
2. Study from Secondary
data (Annual reports,
company websites
etc),V,M,G, T of
ITC, HUL, Dabur, GSK .
VISSION,MISSIO FORMULATION
Understand the comare and contrast them
N AND Objectives OF
importance and in detail. Five heading of
VISSION,MISSION
implications of AND GOALS Purpose,
STATMENTS STATMENTS. Implementation,
Growth,Perception,
Future plans
3 Social, Study from Secondary
Environmental data (Annual reports,
and Economic Responsibility of company websites etc),
Business besides
Responsibilities of profit, concept of
CSR activities of
Business TBL, Social Audit HUL,Infosys,Cisco
India.Tata steel and list ast
per table 3.1 of the chapter
4 Corporate
Governance
5 Business
Environment
6 Environmental
Forecasting and
Analysis
7 Strategy
Implementation
8 Strategy and
Structure
9
Strategy
Evaluation and
Control
To Abstract:
competitive Jumbo King, a
dynamics of branded Vada Pav
 the Indian fast food chain
fast food which started its
industry business in the
To the Indian city,
emergence Mumbai in 2001
and growth with a capital of
strategy of INR200,000 decided
Jumbo King to expand its
To business across the
opportunities other Indian States.
and The company's
challenges business model was
for Jumbo inspired by
King in the McDonalds and
Indian fast Subway and hoped
food industry to stimulate
customers' taste
buds with its INR8
($0.16) Vada Pavs in
line with 15 cent
McBurgers. Most of
the company's
outlets were
situated near the
railway stations and
busy places where a
constant stream of
commuters as
potential customers
was assured. Jumbo
King's business
focused on
delivering good
service, quality,
cleanliness and
value. But, presence
of the multinational
 food chains,
roadside vendors
and Udipi
restaurant etc
proved to be a
challenge for Jumbo
King to attract
customers. The case
details the
emergence and
growth of Jumbo
King and its
strategy to expand
nationwide. It
remained to be seen
whether Jumbo
King would be able
to deliver
McDonald's and
Subway's
experience in the
long run.
.