SUMMER TRAINING PROJECT REPORT ON

Investors Behaviour in Insurance And Their

Likeliness in Aegon Life

Under the guidance of

MR. HARI MOHAN SINGH
(PORTFOLIO MANAGER)
Submitted in partial fulfillment for the award of degree of Master
of Business Administration From DR. A.P.J Abdul Kalam Technical
University, Lucknow

Submitted By: ROHIT VARSHNEY MBA (BATCH 2018-2020)

Roll No. 1812470109

Acknowledgement
It is my pleasure to be indebted to various people, who directly or indirectly
contributed in the development of this work and who influenced my thinking,
behavior, and acts during the course of study.

I express my sincere gratitude to Mr. Avinash .D.Parthidikar worthy

Principal for providing me an opportunity to undergo summer training at Aegon
Life Insurance.

I am thankful to Mr. Hari Mohan Singh for his support, cooperation, and
motivation provided to me during the training for constant inspiration, presence
and blessings.

Lastly, I would like to thank the almighty and my parents for their moral
support and my friends with whom I shared my day-to-day experience and
received lots of suggestions that improved my quality of work.
ABOUT AEGON LIFE INSURANCE
COMPANY
Aegon Life is not exactly everywhere you turn. So, what makes us a
very special kind of Life Insurance company?

As Aegon, we are present in more than 20 countries in the Americas,

Europe and Asia. In the US, we are market leaders, and well known
for our iconic skyscraper that is a landmark of the San Francisco
skyline. We began operations 173 years ago, and today, we have 30
million customers, more than 29,000 employees and manage
investments worth 743 billion Euros.

In India, our partner is a very respected group who know the country
like the back of their hand. Times Group, the Company whose
flagship newspaper, the Times of India, has been touching the life of
almost every Indian in one way or the other.

With a 179 year legacy, TOI today enjoys the support of 25,000
advertisers and millions of readers across the continents.

Today, Aegon Life is a new-age digital service company with our

own company-employed service team that is fully geared to provide
you the highest levels of service. Because we have done away with
external Agents, our premiums are usually lower, and our direct
dialogue with our customers make for greater clarity and
transparency.
VALUES AND VISION
To be the most recommended new age Life Insurance company
MANAGEMENT TEAM

The Management Team includes eminent individuals with a wealth of experience in Insurance,
Investments, IT and Financial Services who promote transparent & ethical business practices with
a customer first approach.

MANAGING DIRECTOR AND CHIEF

EXECUTIVE OFFICER
Mr. Vineet Arora

CHIEF INVESTMENTS OFFICER

Mr. Saibal Ghosh

APPOINTED ACTUARY
Mr. Souvik Jash

CHIEF PEOPLE AND OPERATING

OFFICER
Ms. Saba Adil
 ABOUT PLANS
Aegon Life Jeevan Riddhi Insurance Plan
What is the Plan all About?

Aegon Life Jeevan Riddhi Insurance Plan is a non-linked participating endowment Life
Insurance Plan that helps you boost savings along with guaranteed additions, so you can
achieve long term financial goals. This plan provides financial cover for your family, even in
your absence.

What are the Key Features?

 Lump sum amount at maturity

 Annual increase in benefit amount by bonus
 5% Guaranteed Additions
 Life cover
 In-built accidental death benefit
 Flexible policy term & premium paying term
 Option of premium waiver on disability
 Avail policy loan
 Get tax benefit

What are the Plan Benefits?

Death Benefit

In case of death of the life insured during the term of the policy, the death benefit payable
is the sum of Sum Assured on Death, accrued reversionary bonuses, accrued guaranteed
additions, and terminal bonus. The death benefit payable is subject to a minimum of 105%
of the total premiums paid (as on the date of death).
For single premium, Sum Assured on Death is higher of sum assured or multiple of single
premium. Where multiple is 1.25 times when age at entry is less than 45 years and it is
1.10 times when age at entry is 45 years or more. For limited premium, Sum Assured on
Death is higher of sum assured or 10 times of annualized premium.

Maturity Benefit

On survival of the life insured till the end of the policy, Sum Assured plus accrued
guaranteed additions plus accrued reversionary bonuses, and terminal bonus is payable.

In-built Accidental Death Benefit

In case of death of the life insured due to an accident, an additional 50% of the Sum
Assured will be payable to the nominee.

Guaranteed Additions
 5% of Sum Assured as Guaranteed Additions is added at the end of each Policy year
throughout the entire premium payment term. It is applicable for 5 years for Single
premium option. It is paid along with the Sum Assured upon maturity or death, whichever
occurs earlier.

Bonus

Simple Reversionary Bonuses is declared at the end of the financial year and it is a
percentage of the sum assured. The accrued bonus is paid on death or maturity, whichever
occurs earlier. Terminal Bonus is paid at maturity or death, on the basis of experience
with-profits fund.

Loan Benefit

The loan amount that can be availed under this policy is up to 60% of the surrender value.
The minimum loan amount is Rs 5,000.

Surrender Value

Surrender Value becomes payable on payment of premium for at least two full policy
years, for premium payment term of less than 10 years and three full policy years, for
premium payment term of 10 years & above. Surrender Value is higher of Special
Surrender Value or Guaranteed Surrender Value.

Tax Benefit

You are eligible to avail tax benefits under section 80C & 10(10D) the Income Tax Act,
subject to prevailing tax laws.

Who can Buy the Plan

Factor Minimum Maximum

55 Years (limited Pay), 60

Age (as on last birthday) 18 Years
Years (single Pay)

Age at Maturity - 70 Years

10 Years (single Pay), 12 Years

Policy Tenure 20 Years (limited Pay)
(limited Pay)

Single Pay/(Policy Term-5)

Premium Paying Term -
Years
 Annually, Semi Annually, &
Premium Paying Mode -
Monthly

For Single Pay -Rs 1 Lac For

Limited Pay –Rs 15,000
(annually For Policy Term- 12 No Limit (subject To
Premium Amount
To 16 Years), Rs 12,000 Underwriting)
(annually For Policy Term- 17
To 20 Years)

Depend On The Age Of The

Life Assured, Premium
Sum Assured -
Payment Term Opted And The
Annualised Premium Amount

15 Days/30 Days (for Distance

Freelook Period Marketing Channel) From The -
Receipt Of The Policy

30 Days (15 Days For Monthly

Grace Period -
Mode)

Plan Type Offline -

Is any Rider Available with this Plan?

Aegon Life Premium Shield Rider can be opted on payment of additional premium (as
applicable).

How the Plan Works?

Let’s understand the plan with the help of below illustrated example.

Mr. Kumar at 35 years, wants to buy a plan that provides both savings and protection. He
opts to buy Aegon Life Jeevan Riddhi Insurance Plan with the policy term of 20 years,
premium payment term of 15 years, annual premium of Rs 60,000 and the sum assured of Rs
5,32,407.
Scenario A: Mr. Kumar Survives through the Policy Term

If Mr. Kumar survives till the end of the policy term, Rs 5,32,407 plus 50% of the Sum
Assured plus accrued guaranteed additions plus accrued reversionary bonuses, and terminal
bonus is payable. The maturity benefit can be used to build wealth, so you can fulfill your
long term financial goals.

Scenario B: Mr. Kumar dies during the Policy Term

In the event of demise of Mr. Kumar during the policy term, Rs 5,32,407 plus accrued
reversionary bonuses plus accrued guaranteed additions, and terminal bonus is payable. This
payout provides financial security for the family.
Scenario C: Mr. Kumar dies due to an accident

In the event of demise of Mr. Kumar during the policy term due to an accident, Rs 5,32,407
plus accrued reversionary bonuses plus accrued guaranteed additions, and terminal bonus is
payable. This payout provides financial security for the family.

Aegon Life Regular Money Back

Insurance Plan
 What is the Plan all About?

Aegon Life Regular Money Back Insurance Plan provides money at regular intervals for key
milestones that helps you fulfill your financial obligations. This plan also provides the life
cover that ensures the family’s financial security.

What are the Key Features?

 Guaranteed Payouts for 10 years

 Annual increase in benefit amount by bonus accruals
 Flexible premium payment option
 Add-on benefit upon Disability
 Avail loan facility
 Get tax benefit

What are the Plan Benefits?

Death Benefit

In the event of the demise of the life insured during the policy term, Sum Assured on
Death plus accrued reversionary bonus plus terminal bonus is payable, provided all
premiums have been paid.

The death benefit is subject to minimum of 105% of all the premiums paid (till the date of
death).

For single pay option, Sum Assured on Death is higher of sum assured or multiple of
single premium. Where multiple is 1.25 times when age at entry is less than 45 years and
it is 1.10 times when age at entry is 45 years or more. For 7/10 years premium pay option,
Sum Assured on Death is higher of sum assured or 10 times of annualized premium.

Guaranteed Money Back Payouts

You will receive guaranteed money back payouts upon survival at the end of every year
from the 10th to the 19th Policy Year as 15% of the sum assured in each year. Money back
payouts are not payable after the death of the Life Assured.

Maturity Benefit

In case of survival of life insured till maturity of the policy, Accrued Reversionary Bonus
plus Terminal Bonus is payable.
Bonus

Simple Reversionary Bonus is payable as a percentage of Sum Assured at the end of every
financial year and it is accrued at Policy Anniversaries. The accrued bonus is paid on the
date of maturity or death, whichever is earlier. Once declared, bonus will become
guaranteed benefit under the plan. Terminal bonus is also declared on earlier occurrence
of death or maturity depending on the experience of the With-Profits fund.
Loan Benefit

The loan amount that can be availed under this policy is up to 60% of the surrender value.
The minimum loan amount is Rs 5,000.

Surrender Value

The policy acquires the guaranteed surrender value on payment of all premiums for at
least first three/two policy years, when opted for premium payment term of 10 years/7
years, respectively. Surrender value can be acquired immediately, when opted for single
payment option.

GSV of Sum Assured = (Applicable GSV Factor) * (Total Amount of Premiums Paid)
less Guaranteed Money Back Payouts already paid, plus GSV of Bonus = (Applicable
GSV Factor) * (Accrued Bonus)

Tax Benefit

You can avail tax benefits under section 80C & 10(10D) the Income Tax Act, subject to
change in tax laws.

Who can Buy the Plan?

Factor Minimum Maximum

55 Years (7/10 Pay Option), 60

Age (as on last birthday) 7 Days
Years (single Pay Option)

75 Years (7/10 Pay Option), 80

Age at Maturity -
Years (single Pay Option)

Policy Tenure 20 Years -

Premium Paying Term Single Pay/7 Years/10 Years -

Annually, Semi Annually &

Premium Paying Mode -
Monthly

Premium Amount Rs 12,000

(annually For 7/10 Year Pay No Limit (subject To
Premium Amount
Option), Rs 1 Lac (for Single Underwriting)
Pay Option)
 Depend On The Age Of The
Life Assured, Premium
Sum Assured -
Payment Term Opted And The
Premium Amount

15 Days/30 Days (for Distance

Freelook Period Marketing Channel) From The -
Receipt Of The Policy

30 Days (15 Days For Monthly

Grace Period -
Mode)

Plan Type Offline -

Is any Rider Available with this Plan?

Aegon Life Premium Shield Rider can be opted for payment of additional premium (as
applicable).

How the Plan Works?

Let’s understand the plan with the help of below illustrated example.

Mr. Kumar at 35 years, wants to buy a plan that provides both regular money back plus
protection. He opts to buy Aegon Life Regular Money Back Insurance Plan with the policy
term of 20 years and premium payment term of 10 years with annualized premium of Rs
40,000 and sum assured of Rs 3,21,396.

Case 1: Mr. Kumar Survives through the Policy Term

If Mr. Kumar survives till the end of the policy term, Guaranteed Money Back Payouts
(150% of sum assured) plus Accrued Reversionary Bonus plus Terminal Bonus is payable.
This maturity amount helps meet your financial obligations.
Case 2: Mr. Kumar dies during the Policy Term

In the event of demise of Mr. Kumar during the 15th policy year, from the end of the 10th
year to the 14th policy year, he will receive Guaranteed Money Back payouts and after death,
his nominee will receive higher of 10 times the Annualized Premium or Sum Assured plus
accrued reversionary bonus plus terminal bonus.
Note: Bonuses provided in above illustration are calculated at 4% & 8% non-guaranteed
investment rate of return.

Aegon Life Guaranteed Growth

Insurance Plan
What is the Plan all About?

Aegon Life Guaranteed Growth Insurance Plan is a life insurance plan that provides
guaranteed annual payouts for 8 years. It helps fulfill your financial goals, irrespective of the
situation. This plan also provides the life cover that provides the guaranteed payouts to the
nominee, so your family is financially secured.
 What are the Key Features?

 Guaranteed returns as maturity benefit

 Wealth creation for key milestones
 Guaranteed death benefit
 Limited premium payment term
 Avail tax benefit

What are the Plan Benefits?

Death Benefit

In case of death of the life insured during the policy term, the guaranteed payouts is paid
to the nominee during the payout period, which starts from the end of the 10th year till the
end of the 17th year. The due premiums after the death of the life insured are waived.

The nominee has an option to take the cash value of the death benefit on or after the death
of the life insured. The Cash Value of the Death Benefit is higher of 105% of all
premiums paid or 10 times of the annualized premium or present value of the guaranteed
payouts.

In case of death of the life insured during the payout period, the guaranteed payouts are
paid to the nominee till the end of the 17th year.

Maturity Benefit

150% of the annualized premium is payable at the end of each year. This payout starts at
the end of the 10th year till the end of the 17th year, provided all due premiums are paid.

Loan Benefit

Loan facility is not available under this plan.

Surrender Value

The policy acquires the guaranteed surrender value on payment of all premiums for the
first policy year.

When all due premiums are not paid,

Surrender Value = A Guaranteed Surrender Value factor * Paid-up value

When all due premiums are paid,

Surrender Value = A Guaranteed Surrender Value factor * Total annualized premiums
paid

Tax Benefit

This policy provides tax benefits under section 80C & 10(10D) the Income Tax Act,
subject to amendment in tax laws.
Who can Buy the Plan?

Factor Minimum Maximum

Age (as on last birthday) 8 Years 50 Years

Age at Maturity - 60 Years

Policy Tenure 10 Years -

Premium Paying Term 8 Years -

Premium Paying Mode Annually & Monthly -

Rs 20,000 (for 8-35 Years Of Rs 3 Lacs (for 8-35 Years Of

Age), Rs 30,000 (for 36-45 Age), Rs 2 Lacs (for 36-45
Annualized Premium
Years Of Age), Rs 40,000 (for Years Of Age), Rs 1 Lac (for
46-50 Years Of Age) 46-50 Years Of Age)

10 Times Of Annualised
Sum Assured -
Premium

15 Days/30 Days (for Distance

Freelook Period Marketing Channel) From The -
Receipt Of The Policy

Grace Period 30 Days -

Plan Type Offline -

Is any Rider Available with this Plan?

No riders are available with this plan.

How the Plan Works?

Let’s understand the plan with the help of below illustrated example.
Mr. Kumar at 30 years, wants to buy a plan that provides both savings and protection. He
opts to buy Aegon Life Guaranteed Growth Insurance Plan with the policy term of 10 years
and premium payment term of 8 years with annualized premium of Rs 1 lac plus taxes.

Scenario A: Mr. Kumar Survives through the Policy Term

If Mr. Kumar survives till the end of the policy term, you will receive Rs 1.5 Lacs at the end
of every year from 10th to 17th year. This maturity amount helps meet your financial
obligations.

Scenario B: Mr. Kumar dies during the Policy Term

In the event of demise of Mr. Kumar during the 2nd policy year after paying 2nd annual
premium, his nominee will receive the guaranteed payouts of Rs 1.5 Lacs at the end of every
year from 10th to 17th year. After death, the future premiums are also waived.

Aegon Life ITerm Plus Plan

 What is the Plan all About?

You work hard to give your family the best of life. You always want to give them every
possible comfort, but how would you ensure the financial security for your family or loved
ones, in the event of a mishap. Aegon Life iTerm plus offers complete financial protection for
family, so their dreams are not compromised, even after your demise. This plan also provides
terminal illness & critical illness cover, depending on the plan variant you have opted for.

What are the Key Features?

 Comprehensive protection at an affordable cost

 4 plan variants to customize your plan
 Insurance cover till the age of 80 years
 Cover for Death, Terminal Illness & Critical Illness
 Additional sum assured with Life Stage Benefit
 Choose rider/s to enhance policy coverage
 Lower premium rates for Females & Non-smokers
 Hassle-free online process to buy plan
 Tax Benefits, as per prevailing tax laws

What are the Plan Benefits?

Death Benefit

Option 1- Life Option

Under this option, 100% of the Death Benefit Sum Assured as a lump sum is payable
on death. An additional 100% of Accidental Death Benefit (ADB) Sum Assured is
also payable in a lump sum, on death due to an accident.

Death Benefit + Accidental Death Benefit

Option 2- Life Plus Option

Under this option, a lump sum benefit on death or diagnosis of Terminal Illness
(whichever is earlier) is payable to the nominee. An additional 100% of Accidental
Death Benefit (ADB) Sum Assured is also payable in a lump sum, on death due to an
accident. It also waives off all the future premiums, in case benefit on accidental
permanent disability is payable.

Death Benefit + Terminal Illness + Accidental Death Benefit + Waiver of Premium

for Accidental Permanent Disability

Option 3- Life & Health Option

Under this option, a lump sum benefit on death or diagnosis of Terminal Illness
(whichever is earlier) is payable to the nominee. An additional 100% of the Critical
Illness (CI) Sum Assured is payable as a lump sum on diagnosis of any one of the
covered 10 Critical Illnesses. All the future premiums are waived off from the date of
diagnosis of critical illness.
 If any critical illness results in terminal illness, then both the Terminal Illness and
Critical Illness benefit is payable.

Death Benefit + Terminal Illness + Critical Illness + Waiver of Premium on Critical

Illness

Option 4- Life & Health Plus Option

Under this option, a lump sum benefit on death or diagnosis of Terminal Illness
(whichever is earlier) is payable to the nominee. An additional 100% of the Critical
Illness (CI) Sum Assured is payable as a lump sum on diagnosis of any one of the
covered 36 Critical Illnesses. All the future premiums are waived off from the date of
diagnosis of critical illness.

If any critical illness results in terminal illness, then both the Terminal Illness and
Critical Illness benefit is payable.

Death Benefit + Terminal Illness + Critical Illness + Waiver of Premium on Critical

Illness

Note: The Lump Sum Death Benefit payable to the nominee depends on the policy
term chosen and the age at entry of the life assured.

Life Stage Benefit

The policyholder has the option to increase the sum assured on happening of any one or
all of the following events:
o Marriage (One Marriage Only): 50% Additional Sum Assured as % of Sum Assured chosen
at inception
o Birth/Adoption of 1st Child: 25% Additional Sum Assured as a % of Sum Assured chosen
at inception
o Birth/Adoption of 2nd Child: 25% Additional Sum Assured as a % of Sum Assured chosen
at inception
The Lump-sum Sum Assured (SA) will increase by the above mentioned percentages,
upon exercising the option. The Policy Premium payable shall be increased by the
premium applicable to the Additional Sum Assured.

The option to increase the SA needs to be exercised within 180 days of the
happening/incidence of the event(s).

Maturity Benefit
It is a pure protection plan and no maturity benefits are payable if the life insured survives
the policy term.

Surrender Benefit
There is no surrender value payable under this policy.

Who can Buy the Plan?

Factor Minimum Maximum

 Age (as on last birthday) 18 Years 65 Years

Age at Maturity 65/70/75 Years 80 Years

Policy Tenure 5 Years 62 Years

Premium Paying Term Equal To Policy Tenure -

Annually, Semi Annually &

Premium Paying Mode -
Monthly

No Limit (Subject To
Death Sum Assured 25 Lacs
Underwriting)

Accidental Death Benefit No Limit (Subject To

5 Lacs
(ADB) Sum Assured Underwriting)

Critical Illness (CI) Sum No Limit (Subject To

5 Lacs
Assured Underwriting)

15 Days/30 Days (for Distance

Freelook Period Marketing Channel) From The -
Receipt Of The Policy

30 Days (15 Days For Monthly

Grace Period -
Mode)

Plan Type Online -

Is any Rider Available with this Plan?

Following riders are available under this plan, depending on the variant opted:
 Aegon Life ADB Rider
 Aegon Life iCI Rider
 Aegon Life WoP Rider on CI
 Aegon Life WoP on Accidental Permanent Disability
 How the Plan Works?

Let’s understand this plan with an example:

Mr. Rajesh (Age 30 years, Non-smoker) opts for Aegon Life iTerm Plus- Life Option. His
plan details are:
 Death Sum Assured: Rs 1 Crore
 ADB Sum Assured: Rs 50 Lacs
 Policy Term: 50 years (coverage till age 80 years)
 Premium Payment Term: 50 years
 Total Annual Premium: 11,953
Benefit Payable

100% of the Death Benefit Sum Assured as a lump sum i.e., Rs 1 Crore is payable on natural
death. On death due to an accident, 1 Crore plus an additional 100% of Accidental Death
Benefit (ADB) Sum Assured i.e., Rs 50 Lacs is also payable in a lump sum. On accidental
death, the total of Rs 1.5 Crore is payable.

Is the Plan, eligible for Tax Benefit?

Aegon Life iTerm plus is eligible for Tax benefits as stated:

 Premiums paid to qualify for tax benefits under Section 80C of the Income Tax Act, 1961. Premiums
paid towards critical illness cover are eligible for tax benefits under Section 80D of the Income Tax
Act.
 Benefits received are entitled for tax benefits under Section 10 (10D) of the Income Tax Act, 1961.
(Subject to the provision stated therein.)
Introduction
Savings form an important part of the economy of any nation. With the savings
invested in various options available to the people, the money acts as the driver
for growth of the country. Indian financial scene too presents a plethora of
avenues to the investors. Though certainly not the best or deepest of markets in
the world, it has reasonable options for an ordinary man to invest his savings.

Investment benefits both economy and the society. It is an outgrowth of

economic development and the maturation of modern capitalism. For the
economy as a whole, aggregate investment sanctioned in the current period is a
major factor in determining aggregate demand and, hence, the level of
employment. In the long term, current investment determines the economy‟s
future productive capacity and, ultimately, a growth in the standard of living.
By increasing personal wealth, investing can contribute to higher overall
economic growth and prosperity. The process of investing helps to create
financial markets where companies can raise capital. This too, contributes to
greater economic growth and prosperity. Specific types of investments provide
other benefits to society as well.

What Is an Investment?
An investment is an asset or item acquired with the goal of generating income
or appreciation. In an economic sense, an investment is the purchase of goods
that are not consumed today but are used in the future to create wealth.
In finance, an investment is a monetary asset purchased with the idea that the
asset will provide income in the future or will later be sold at a higher price for
a profit.

Who is an Investor?
An investor is a person that allocates capital with the expectation of a future
financial return. Types of investments include: equity, debt securities, real
estate, currency, commodity, token, derivatives such as put and
call options, futures, forwards, etc. This definition makes no distinction between
the investors in the primary and secondary markets. That is, someone who
provides a business with capital and someone who buys a stock are both
investors. An investor who owns a stock is a shareholder.
What is Insurance?
Insurance is a contract, represented by a policy, in which an individual or entity
receives financial protection or reimbursement against losses from an insurance
company. The company pools clients' risks to make payments more affordable
for the insured.

Insurance policies are used to hedge against the risk of financial losses, both big
and small, that may result from damage to the insured or her property, or from
liability for damage or injury caused to a third party.

Insurance in India
India is a country where the average selling of life insurance policies is still
lower than many western and Asian countries. Indian consumers do not trust on
many companies and the major population of India do not have any life
insurance policy. In India, insurance is viewed largely as a tax-saving
instrument insurance policy is gold when it comes to risk protection.

Insurance is the most preferred investment alternative followed by fixed

deposits and mutual funds, shares being the least. People feel that safety is
extremely important in an investment. The most desired insurance plan is life
insurance. Also, retirement plan is more desired than education plan. Company
image has been ranked as the top factor for deciding any insurance policy with a
company. The most preferable insurance company is LIC followed by ICICI
and HDFC. Unfortunately insurance is a poor performer when compared other
traditional modes of investment Source- International Journal for Research in
Management and Pharmacy.

Investors Behaviour Towards Insurance

Insurance is mostly used as a tool to protect the insurers family. but when it
comes to investment people aren’t much interested. There aren’t much schemes
in insurance for investments as said by the respondents. There are a lot of
substitutes when it comes to investment, such as mutual funds, the traditional
bank deposits, gold and silver, shares and real estate. Insurance is a burn in the
pocket There aren’t much schemes in insurance (Please go away, I don’t need
anything). They believe that insurance is burn in the pocket, as many do it .
Insurance is a great option for investments as there isn’t much risk involved.
But it is better not to see it as a pure investment. There are better options to
invest if only invested for returns. People see insurance mainly as a risk
aversion but then few see it as an investment. Those who see insurance as an
investment are asking for suggestions to cover up housing loans. Almost all
them are looking for a policy that lasts at least 25 years. All of these people are
planning for an insurance to protect their family. Minimum premium observed
is 25000. Interestingly most of them preferred LIC even though the premiums
are costly compared to other private players.

Most chosen option amongst the possible investment options is insurance.

Where as the least chosen option is shares. This clearly shows that risk is an
important factor and people aren’t ready to take any risks in investments.
Although real estate is seen as a great option only a few of them said they would
like to invest in it. This also shows that risk is certainly a factor. Final word-
insurance is the most trusted option when it comes to protection of family.

People invested the most in insurance. This shows the trust factor and low risk.
As observed people invested the least in shares. This shows risk. An interesting
thing is that most of them who invested in insurance have put only 0-5 lakhs of
money. Which clearly shows that people are interested to invest only the said
amount. Also, as expected the second most invested option is bank deposits,
which has no risk involved at all. Ironically real estate has been given a fair
amount of investment.

Yet again most of them preferred to invest in insurance for one or the other
reason. Insurance and bank deposits are seen as the cheapest mode of
investment with satisfactory returns. It has been proved again that risk is a very
important factor. Almost over 60% said that investing in insurance isn’t risky.
Where as 30% are neutral.Most of the men think that investing in insurance is a
safety cover for them and their family where as women think that it will cover
all their expenses when in danger, which is also protection. But none of them
thought about retirement.

Most of the men said that they prefer to invest in insurance over other
alternatives. Where as women think other wise which is ironic. Men strongly
feel that investing in insurance is better than investing in gold where as women
think other wise. Men agree that investing in insurance is better than investing
in real estate where as ironically women don’t agree to this even after knowing
that there is a risk involved in investing in real estate. Investing in insurance is
better than investing in chit funds, women strongly feel. But then men remain
neutral.

Investing in insurance is definitely not better that investing in bank deposits.

Both men and women agree to it. Both men and women agree to the fact that
capital growth is important. Both men and women say that company profile and
image is an extremely important factor.

Investors Likeliness Towards Aegon Life

Good product with satisfactory Customer service

Best customer service n one of the best products

Absolute Requirement for a working indvidual

Best Premium Insurance

Good online term plans!

One of the better insurance companies in India

Good Plans / Support / Service

The Aegon Life policy buying experience was super.

Fast and easy registration

Good product, took based on recommendation

Good experience of buying i term insurance plan

Aegon Term plan - 100 years - feels good n happy

Achievements in Aegon Life

Work At Aegon
Presentation on Sec80C and 10(10)D
THANK YOU