REACH (Integrated Marketing Solutions)

R—Remarketing
When a customer visits your website, you might think that’s the end result.
Unfortunately, new battles begin—for attention and conversion. In our day and age,
our online attention spans are literally seconds. Not every visitor will convert or
even fill out a form. You need to continually beckon your customers that left your
website to come back. This is where remarketing comes in. We can put together a
strategy that allows marketing media to be served based on a user’s normal web
browsing pattern, email open rates, and other channels based on data we collect
from you and your customer’s behaviors. This brings them back to your site and
results in more conversions.

E—Engagement
Businesses know that it’s more expensive to recruit new customers than it is to re-
entice existing customers. That’s where engagement comes into play. Keeping your
customers engaged in your brand is the first step to achieving the next level in
marketing.

A—Analytics
When we talk about analytics, we’re not talking about how many people came to
your website last month. We’re talking about specific business objectives and
metrics, how your business met those objectives, and providing specific
recommendations on taking those objectives further. We take loads of data and boil
it down into readable, valuable information as simple or as complex as you want.
C—Content
When it comes to the current state and future of marketing, content is King. There is
no substitute for great content, and we know how to take your content to the next
level. If you can imagine it, we can do it.

H—Handshake
You can have all the perfect content, all the right data, all the right remarketing
strategies, the right calls to action, but if you miss out on the person-to-person
interaction, the human element—the handshake—it’s all for naught. It’s more
important and valuable to nurture the relationships you have with existing
customers than just qualifying and targeting new customers. Continually putting
yourself in front of your customers helps foster those relationships.
Before a Campaign Begins…
Client:

Industry:
Situational Analysis:
1. Can you tell us a little bit about your business?
2. Are you launching or developing any new or enhanced products?
3. Are there any competitive issues or concerns?
4. What are you trying to achieve with your marketing, either in the past or
future?

Previous Marketing Challenges:

1. What types of marketing have you done in the past?
2. Was the marketing successful? Why or why not?
3. What was the response rate?
4. Did you do an ROI analysis?
5. What do you see as your biggest marketing challenge?

Business Objectives:
1. What is your company’s goal for this year?
2. Are there any concerns about your business keep you up at night? If so,
what?

Target Audience:
1. Describe the attributes of your ideal customer.
2. Do they have any particular buying habits or patterns?

Unique Selling Proposition:

1. What is the one thing or things that make your product(s) and/or
service(s) different from your competition?

Messaging Strategy:
1. What type of offer or incentive do you think would be a good fit to your
customer?
2. Have you had previous success with a particular offer or incentive? Why was
it successful?

Creative:
1. If you had to categorize the tone of your marketing, what would you call it?
Data:
1. Do you have a prospect and/or customer list?
2. Have you done any segmentation in the past? What were those segments?
3. Do you have a way to interpret customers’ buying habits?
4. Have you interpreted your customers’ buying habits using data?

Marketing Performance & Vehicles:

1. Are you currently measuring your marketing performance?
2. What marketing vehicles are you considering?

Logistics:
1. What is your budget for this campaign?
2. How long do you expect the campaign to run?
3. What kind of conversion rate are you expecting?
Integrated Marketing Campaign
Checklist
Client:

Industry:

Campaign Specifics:
Campaign Name:
Campaign Launch Date:

Campaign Investment:

Campaign Objectives:
Campaign Type:
 Verify info
 Qualify leads
 Place an order
 Publicize an event
 Conduct a survey
 Other: ____________________________________

Goals/Metrics:
 PURL Use _______________
 CTR _______________
 Bounce Rate _______________
 Unsubs _______________
 Conversions _______________
 Responses _______________
 Transactions _____________
  Revenue _____________
 Leads Gen _____________

Previous Campaign Issues/Challenges:

Testing/Experiment Strategy:

Segmentation:

Notes: