Top 91 Marketing Interview Questions and Answers: Updated On Oct 12, 2023 17:45 IST

Top 91 Marketing Interview Questions and Answers
Syed Aquib Ur Rahman

Senio r Executive Co ntent
Updated on Oct 12, 2023 17:45 IST

Follow this growing list of 91 marketing interview questions anytime you are
preparing for your upcoming interview.
Check out the most Frequently Asked Marketing Interview Questions with Answers.
So you landed a marketing interview, congratulations! Now is the time to prepare

yourself well to appear for the interview. But where do you start? And how can you
make sure that you will be successful in the interview and get that marketing job?
T his article will help you to be prepared f or some of the important marketing interview
questions. You should expect questions basis your previous marketing experience
and accomplishments. Prepare yourself as a confident and knowledgeable
marketing professional, and brush up on your learnings to keep yourself apart from
the other candidates.
Marketing Interview Questions
Disclaim e r: This PDF is auto -generated based o n the info rmatio n available o n Shiksha as
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Usually, marketing interview questions and answers f all into below-listed three dif f erent
categories:
1. Skill-based Marketing Interview Questions
2. Situational Marketing Interview Questions
3. Interpersonal/Personality Marketing Interview Questions
So let’s begin!
Skill-based Marketing Interview Questions
T hese marketing interview questions determine your technical knowledge of marketing and
help you check your marketing f undamentals. Generally, recruiters ask such questions to
check your f amiliarity with marketing channels, approach, tools, target audience, etc.
Q1. What are the 9 P’s of marketing?
Ans. T he 9 P’s of marketing are – product, place, price, promotion, process, physical
evidence, people, presentation and partners.
Af ter naming them you must also talk about how the 9 Ps helps in:
Developing and executing a successf ul marketing plan
Dramatically changing the overall marketing strategy
Def ining your brand message
Outlining your marketing process
Also, you can share your prof essional experiences about how you identif ied your marketing
mix, target audience, sales goals, etc. The thing is such marketing questions for
interview need detailed answers.
Further, you can also introduce the 4Cs of the marketing mix here which are – Consumer,
Cost, Convenience, and Communication. Doing this is essential as these 4Cs are now a
crucial part of the modern-day digital marketing mix and also show that the business world is
more f ocused on a customer-driven approach.
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To make this marketing interview answer impressive, you can highlight how there
were 4 Ps of marketing before and how it evolved over time. Refer to our blog on
the marketing mix.
Explore courses related to Marketing:
Popular Marketing Communications Courses Popular Digital Marketing Courses
Popular Marketing Research Courses Popular Ecommerce and Retail Courses
Q2. What is your expertise – B2B or B2C?
Ans. It can be tricky to answer such marketing questions if it is f or a B2B prof ile and you
have only worked in a B2C prof ile. T hat’s why marketing interview answers like this should
show how you can transf er your skills in that area to the current situation. Also, the basic
marketing strategies in both domains remains the same, but below are some of the common
dif f erence that every marketer must know:
B2C Marketing B2B Marketing
Large scale market and bigger target

Niche markets and smaller target audience
audience
Generally, the target audience is driven by Most of the times the target audience is
emotions rationally-driven
Generally, the goal is to strengthen

Generally, the goal is to strengthen long-
transactional relationships with the
term business relationships
customers
T he goal is to convince all the decision-

T he goal is to reach the end-users
makers and dedicated business group
Knowing the basic dif f erence between B2B and B2C can help you express your marketing
ideas strongly to the recruiters. Interviewers of ten ask such marketing interview questions
and you must prepare f or such abbreviations.
You can also explore: B2B Digital Marketing Strategies
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To learn more about marketing, read our blog on – What is Marketing?
Q3. Name 5 essential elements of a marketing campaign.
Ans. T he f ive essential elements of a successf ul marketing campaign are:
T arget
Value proposition
Call-to-action message
Delivery method
Follow-up
Here, you can talk about the marketing campaigns that you have directly managed and
individually def ine the strategies you have used f or these f ive marketing campaign elements.
5 Most Successf ul Digit al Market ing Campaigns in India

A digital ad campaign’s go al can be abo ut increasing brand awareness thro ugh
a millio n views o n Yo uTube. At the same time, a campaign’s success depends
o n ho w the targeted audience...re ad m o re
Creat ing a Successf ul Market ing Campaign

To thrive in to day’s dynamic market, pro mo te pro ducts, engage existing
custo mer base o r acquire new o nes, businesses leverage marketing
campaigns. Learn abo ut the different types o f marketing campaigns, po pular
examples,...re ad m o re
Q4. What are the marketing channels that you have experience
working in?
Ans. T his marketing interview question is to test your knowledge of the marketing channels
that you have worked with. So, do not just mention the channels but describe how you used
them to deliver successf ul marketing campaigns.
For example, if you have hands-on experience in using email marketing channels, you can
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talk about how you f inalized the target audience, designed the template, planned the of f er,
draf ted the communication message, etc. Also, talk about the open rates, CT Rs, that you
managed to achieve.
Read More About Digital Marketing
Q5. Why do you need to create a customer journey map?
Ans. This is an important marketing interview question that is based on your

experience as a professional. In marketing, the customer journey map highlights how
the user buys the product. For marketers, creating a customer journey involves
understanding the buyer persona, his/her needs from a product/service, potential
pain points while buying a product, etc. After creating this map, marketers can
resolve any issues and make customers trust the product/service.
Mention to the recruiter how you can create a customer journey map with a few
examples and different stages.
Q6. Are you f amiliar with any analytics platf orm? What are the
platf orms that you used in your previous job?
Ans. Mention the platf orms that you have worked with and how it has helped in your
marketing plans. For such marketing interview questions, you should talk about tools
you know how to use.
For instance, you can talk about how you use Google Analytics to track and monitor your
website’s traf f ic.
Q7. Can you give us a customer trend that is happening in our

industry right now?
Ans. T his shows how prepared you are f or such marketing interview questions and answers.
Bef ore going f or the interview, go through the industry news and understand what are the
current trends and customer insights.
Q8. How did you measure the impact of a successf ul campaign f or a
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product that you marketed?
Ans. Describe the metrics that you f ixed bef ore starting the campaign and how you
measured those metrics. Explain how you analyzed those metrics and turned them into
meaningf ul patterns that showed the impact.
It will be helpful for your recruiter to gauge your knowledge of metrics when you
explain how they differ across different digital channels. For instance, the metrics for
email marketing campaigns can be email open rates. For social media campaigns, the
key metrics to measure are increase or decrease of follower count, likes, etc. You
can read more on marketing campaigns to support this marketing interview answer.
You can also explore: How to Increase Instagram Followers for Your Business in 2022
Q9. What can be the best approach to increase website traf f ic?
Ans. We can achieve this in various ways –
Ensuring good user experience
Building ref erral traf f ic
Perf orming on-page SEO
T argeting long-tail keywords
Using landing pages
Refer to how to get the most organic traf f ic on your website in 2022.
Also explore:
T op Marketing Courses on Coursera
T op Marketing Courses on edX
Q10. What are some usef ul digital marketing tools?
Ans. T here are a range of f ree and paid digital marketing tools available to streamline the
everyday management of a website, including –
Google Analytics
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Google Keyword Planner
Google Search Console
Alexa
Rank Watch
Kissmetrics
SEMrush
HootSuite
MailChimp
BuzzSumo
Moz Learning Center
Ubersuggest
It is one of the most commonly asked networking interview questions. You can also check
out the latest Google Analytics courses which can f urther help you to gain expertise in data-
driven digital marketing.
Q11. What are the limitations of online marketing?
Ans. T here are certain limitations of online marketing. Some of the common ones are below.
Chances of cyberattacks prevail
Requires time to generate results, especially with SEO
T akes time to build trust as compared to conventional marketing
You can also provide more details by comparing the differences in our blog on
traditional marketing vs digital marketing.
Q12. What is Google AdWords Remarketing?
Ans. Google AdWords Remarketing is a Google service, allowing companies and brands to
target an audience that has already visited the given website. T his is a methodology to drive
traf f ic to the website and convert visitors into consumers.
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Q13. What is a responsive website?
Ans. A website that of f ers an optimal viewing experience to the user with easy navigation
and reading is a responsive website. It is created using responsive web design (RWD) and is
compatible with the most popularly used web browsers and mobile devices.
Q14. Do you have any idea about AMP?
Ans. AMP is the abbreviation f or Accelerated Mobile Pages. It is a joint project of Google
and T witter to make f ast mobile pages. It is an open-source initiative which is lightweight and
f ast to load.
Q15. What is Keyword Streaming?
Ans. Keyword streaming is a popular SEO methodology that is used to draw extraordinary
traf f ic to websites. In this method, popular keywords are f urther optimized to maximize the
reach.
Explore Marketing Communications Courses on Shiksha Online.
Q16. What is the use and importance of anchor tags in SEO?
Ans. T he anchor tag is a clickable text on a hyperlink. It helps to create a link that has
relevant text on the website/webpage. It should be relevant to the page you will be linking to.
Proper use of an anchor text helps a linked page to rank f or a particular set of keywords on
search engines.
Check Out Top SEO Interview Questions & Answers
Q17. Name popular PPC tools.
Ans. Some of the popular PPC tools are:
Ahref s
Campaign Watch
Google Ads editor
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iSpionage
Search Monitor
SEMrush
SimilarWeb
Spyf u
Wordtracker
Google Analytics
Q18. How do you use social media for marketing?
Ans. Well, social media can be used very smartly to drive traf f ic and expose brands on social
platf orms. We may attract more users to our brand by posting quality posts, images, videos,
and other stuf f . Besides, paid marketing is another approach that can help to attract users
to the website. However, this involves money, but the results can be attractive, with
increased page links and improved website visits.
If you have a good knowledge of social media, you may further elaborate on this
marketing question by referring to our blog on Social Media Strategy.
Q19. Can you take up social media marketing f or B2B businesses?
Ans. Yes, but the approach will be dif f erent f or B2B marketing. In B2C, businesses may take
this liberty to share humorous as well as inf ormative posts, but f or B2B, only valuable
industry content can be shared.
Q20. What does Content Marketing mean f or business?
Ans. Content marketing is a strategy to create and share valuable content across dif f erent
platf orms. It aligns business and consumers, and quality content can attract and convert a
visitor into the consumer. Ref er to our detailed article on – What is Content Marketing?
Q21. Are keywords important in Content Marketing?
Ans. Keywords play the most important role in drawing traf f ic to a particular website. Without
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keywords, one cannot get the desired ranking and traf f ic. T he usage of keywords should be
optimal and in the right place. SEO and content marketing are impossible without keywords.
Q22. Name some of the content marketing tactics to attract clients

and increase ROI.
Ans. Here are some of the strategies one can use:
Create topical content that has the potential to go viral. Some trending examples are
controversial ideas, posts that incite emotions, etc.
Create well-researched content with the purpose of educating the customer in an

interactive way. It can be short or long-f orm content depending on the business and
customer pref erences.
Use unique CT As instead of generic ones. Some examples are – testing dif f erent
colours on CT A buttons, of f ering some benef it to the customer, if s/he hits the button,
and so on.
Choosing guest blogging f or increasing organic traf f ic.
Diversif y by giving importance to all f orms of content – blog, video, social media,
podcasts, etc.
Update and repurpose content regularly.
Q23. What is a site crawler?
Ans. Site crawlers are algorithms in search engines. In Google, Google bots crawl on
websites and make them available on the Google search engine index.
Q24. What are the metrics f or measuring social ROI?
Ans. It can be measured through analytics. T he basic rules are calculating the number of
likes, clicks, shares, etc. Conversion measurement tools and Optimized CPM (oCPM) on
Facebook are important measures f or social ROI.
Read about Social Media Advertising
Q25. How will you boost Facebook’s reach?
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Ans. T here are various ways to improve Facebook reach, some of the most popular are –
Optimizing the content to attract users and improve engagement
Building organic traction by allowing the ads to perf orms f or up to 24 hours organically
Prioritizing audience engagement by replying to posts or on users’ queries
Amplif ying the organic reach with paid ads or posts
Go Through the Top Digital Marketing Interview Questions and Answers
Q26. What is Quality Score?
Ans. Quality Score is an estimate of Google, based on which the quality and relevance of the
keywords and PPC ads are evaluated on a score of 1 -10. Quality Score def ines the quality
of keywords compared to Ads, Ad text, and Landing Page.
Q27. What f actors af f ect the Quality Score?
Ans. Factors af f ecting quality score are –
T he relevance of keywords and ads
Landing page quality
Click-T hrough Rate (CT R) of the keyword
Historical account data
Q28. Where should you place your keywords f or better website

ranking?
Ans. This is among the very commonly asked marketing interview questions. Your
reply should be –
For better ranking on search engines, keywords should be placed in –
T itle
Meta tag
Website URL
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Headings & subheadings
Web page content
Q29. Do you use email marketing to market your product? What

marketing elements did you consider?
Ans. T he answer to this question can be completely dependent on your experience, f or

example, you can say that:
Sample: “Yes, in my current company, email marketing is a prominent strategy to deploy.

While shooting an email campaign, we keep track of essential metrics like email open rate,
click-through rate (CT R), conversion rate, bounce rate, the total number of unsubscribes,
and email sharing rate. Based on these elements, we execute A/B testing to maximize the
overall conversion rates. Also, f rom time to time, we keep identif ying the pattern like time of
sending emails, which type of subject line improves open rates, which campaigns didn’t
perf orm well, etc. All these patterns help us to take a clear marketing call.”
Must Read – What is Email Marketing
Q30. How do you go ahead with content promotion?
Ans. For content promotion, tactics like social media promotion, email broadcasting,
inf luencer marketing, backlink strategy, and Quora answers work well. This is one of the
crucial interview questions for marketing so you should try focusing on elaborating
the answer with examples.
Q31. How is service marketing dif f erent f rom product marketing?
Ans. Marketing a product and marketing a service both needs a dif f erent approach. While
selling a product, we use the 4Ps of marketing, i.e. Product, Price, Place, and Promotion. But,
when a service is to be of f ered, apart f rom the 4P’s, 3 more Ps are to be taken care of , i.e.
People, Process, and Physical evidence. T hus, both require dif f erent f orms of strategies to
promote the overall sale.
Q32. What is the marketing plan? Have you ever been a part of it?
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Ans. Basically, a marketing plan is a compiled report outlining the mix of strategies that a
company shall execute in the upcoming quarter/year.
So you can say that yes, in the previous organization I got a chance to present the
marketing plan to the CEO and other stakeholders. Some of the essential elements that we
as a team took care of :
Quarterly marketing and advertising goal
Current marketing scenario
T imeline of tasks
Key perf ormance indicators
T arget audience
Budgets
Q33. What do you mean by the AIDA model in marketing?
Ans. AIDA stands f or Attention, Interest, Desire, Action. T hese are the f our stages through
which a company can turn a prospect into a customer. For attracting the audience’s
attention, we primarily use social media. Attractive product page and home page help in
generating the interest of a customer. T o stimulate desire, content marketing, and email
marketing are the most powerf ul weapons. Finally, to convert a customer’s desire into action,
landing pages and pricing pages do the job.
Read more on the AIDA model.
This is among the important marketing interview questions and you must prepare
for the related terminologies as well.
Q34. What do you know about Ambush Marketing?
Ans. Ambush or coat-tail marketing is a f orm of tactics in which an advertiser takes

advantage of a signif icant event or campaign to promote their products without actually
paying f or the event f ee or participating in the sponsorships. T his is meant f or f ree
promotions and at the same time, competing with those participants who have actually paid
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f or the event.
Q35. What do you mean by inbound marketing?
Ans. Inbound marketing involves a strategy to pull the audience close to the
products/services and create brand awareness. Some of the popular elements of inbound
marketing are – blogs, events, SEO blogs, social media posts, video content, inf luencer
outreach, and public speaking. Inbound marketing helps a brand to educate prospects about
the products/services they of f er, and at the same time, it helps in establishing the trust and
credibility of the brand.
Q36. What is real-time marketing? Does this f orm of marketing help?
Ans. Real-time marketing is a strategy to take advantage of live events, news, topics, or
situations to market/promote the product. Most of the brands use social media channels,
popularly T witter to share a post related to the real-time situation. Yes, if done in the right
way and at the right time, these tactics help in brand recall.
Q37. What do you know about advertising research?
Ans. Advertising is one of the strongest pillars of your marketing plan and it involves
advertising messages (planned f or dif f erent goals like promotion, inf ormation, etc.) that are
used to reach large audience groups. T hus it requires extensive marketing research and a
strong strategy. Basically, advertising research is associated with the f ollowing questions:
Who are your target customers?
Which mode/ medium of advertising works well f or your product/service?
What is your planned budget?
What are your success metrics?
What should be included in your message?
Read About – What is Marketing Research?
Q38. What do you mean by USP and what makes your business
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unique?
Ans. USP stands f or Unique Selling Point, which def ines the unique attribute of your
business and outlines the ways in which your business or the product or service dif f ers f rom
your competitors and why the prospects should choose your of f erings over others.
Along with the key strength of the product, this is the role of a marketer to ensure that your
marketing and branding message clearly def ines the key USP of your business and it must
be aligned with the business goals. Also, a clear and precise USP helps in establishing brand
recall.
Q39. Which are the dif f erent ways to reach out to your target
audience?
Ans. Reaching out to the target audience is a collective result of the f ollowing activities
Advertising
Packaging
Public relations
Direct sales
Internet/Digital marketing
Social media marketing
Sales promotions
Marketing materials
PR activities
T he role of you as a marketing manager is to f ind the best mix of strategies that can work to
meet your goals. Also, some channels can rope in good benef its to one company and f or the
other business model, it would make no sense. So during your marketing interview, you can
think about which activities can work f or them and back a strong reason f or the same,
depending upon their business model.
Q40. What are the dif f erent types of SEO? Mention the 3 major
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ones.
Ans. Since digital marketing is a continuously expanding f ield, there are seven types of SEO.
However, if you are looking f or an intermediate marketing role, you should, at least, be
aware of :
On-Page SEO
Of f -Page SEO
T echnical SEO
It would be ideal to elaborate on these three to show that you are not simply naming them.
You could say, on-page SEO involves keyword research and optimization along with high-
quality content creation. T ogether they correspond to how a company’s website ranks on
search engines.
On the other hand, of f -site SEO can help with building a brand’s online reputation outside its
website through high-quality backlinks and so on.
Having knowledge of technical SEO will also help your f uture employer gauge your
prof essional understanding of terms such as indexing, crawling, etc.
You can also explore: How to improve your SEO ranking?
Such common marketing interview questions are of ten asked by the interviewers. You can
also check out a f ew SEO certif ications.
Also learn what SEO is .
Q41. What is social listening and why is it important?
Ans. With this question, your interviewer wants to know what you actually understand about
audience research/insight.
Social listening is a vital component of any marketing strategy. With it, a brand can analyze
and respond to what others are actively communicating or discussing about its
products/services on various social media platf orms.
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Ideally, you should give examples to specif y the importance of social listening.
Refer to our blog on social media marketing tools that have great in-built social
listening features. Mention these names during the interview.
Q42. Could you tell us how f amiliar you are with Google Analytics?
Ans. T his is a tricky question because the interviewer is looking f or how well you can
implement this popular digital marketing tool.
So, if you have simply tinkered with it in your previous job, do not f orget to specif y that you
are a beginner and willing to learn.
But, if you are experienced with it, do supplement your answer with ample reasons why every
brand with a website should use it. Ideally, you can talk about customizing reports, holistic
audience insights, what kind of content do the audiences pref er, and so on.
Q43. How is Google Analytics dif f erent f rom Google Ads?
Ans. Google Analytics is a metrics tracking tool. Google Ads is a PPC (pay-per-click) platf orm
of Google.
How t o Know When Bounce Rat e is Good or Bad

What is bo unce rate? Is it always useful to have visito rs interact mo re with yo ur
website? Find yo ur answers in this blo g.
5 Best Types of Google Ads Right For Your Business

Find o ut which ad fo rmat is best fo r yo ur advertising go als and ho w to create
effective campaigns that reach yo ur target audience.
Q44. Which Content Management Systems are you f amiliar with and
on which one have you worked the most?
Ans. CMSs are the industry-standard requirements in digital marketing. Even as a f resher,
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you must have come across bloggers who choose WordPress. T his is a type of CMS.
Knowledge of such is necessary to highlight your technical skills.
If you have worked on WordPress bef ore, you can talk about its in-built SEO engine, plugins,
why its latest versions have to be updated, wordpress.com vs wordpress.org, etc.
Along with that, it will be beneficial if you are aware of alternative CMS platforms as
not all companies or agencies use WordPress. Some are Joomla, Wix, Shopify, etc.
Q45. Name the top three email marketing tools.
Ans. Whether you know about B2B or B2C marketing, knowledge of f ree and paid email
marketing tools is essential. MailChimp, HubSpot Email Marketing, and ConvertKit are among
the most popular ones. Do elaborate on their f ree and paid plans along with each of their
pros and cons.
Also refer to the top email marketing tools to validate your answer better.
Q46. Are display ads usef ul? Can you name some types?
Ans. Google has its own Google Display Network that reaches 90% of internet users
worldwide. Companies can use display ads f or a targeted audience only which won’t be
shown to users who are not interested in a product.
Display ads are not limited to demographics but also extend to interest targeting.
T here are three types of display ads:
HT ML ads
T ext ads
Image ads
5 Best Types of Google Ads Right For Your Business

Find o ut which ad fo rmat is best fo r yo ur advertising go als and ho w to create
effective campaigns that reach yo ur target audience.
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How can Google Ads Help You Advance Your Business…
Goals?
Go o gle Ads is beneficial fo r all types o f businesses. Find o ut ho w this PPC
platfo rm helps.
Q47. Why is of f line media also important f or digital marketing?

Which of f line channels will you use today?
Ans. Of f line media expands the reach of digital marketing. While using online mediums is
cost-ef f ective, there are many benef its of using both online and of f line channels when it
comes to expanding the reach and driving more ROI. Another reason to use of f line marketing
is when a brand is exploring dif f erent local markets. Of f line marketing is also benef icial when
it comes to converting customers f rom of f line to online. Some of the important of f line
channels are radio, T V, electronic billboards, etc.
Q48. What are the main steps to build trust among consumers?
Ans. For this marketing interview question, you can mention the f ollowing steps that go
hand-in-hand with building a brand identity.
T he business should have a vision, that can range f rom increasing environmental
sustainability or social awareness
A logo that adheres to the brand’s voice makes customers identif y with it
Driving campaigns f or reaching out to prospects
Gain the trust of consumers by using user-generated content
Creating a website that enhances user-experience
T imely customer service
Encouraging constant f eedback among consumers
Engaging prospects through email marketing
Q49. Why is sustainability important in marketing?
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Ans. Sustainability is an important concern that marketers and stakeholders cannot
ignore today. If sustainability practices are presented honestly, people who relate to
such core values are more likely to become loyal customers. But it is important for
brands to maintain transparency regarding sustainability practices otherwise, the
audience can sense it is not real. Sustainability is also a big factor for brands with
target audiences who are millennials and Gen-Zs.
Learn about Green Marketing
Q50. Name the dif f erent types of customers, based on your

experience.
Ans. Some of the main types of customers to know in marketing are

New Customers – T he ones who have made the f irst purchase
Impulse Customers – T he ones who make a purchase at the spur of the moment
Ref erral Customers – T hese are those who purchase products af ter a recommendation
f rom a loyal customer
Loyal Customers – T he ones who choose to purchase products f rom one brand and ref er
their peers through word-of -mouth, user-generated content, etc
Q51. Which are the common types of customer needs across all
industries?
Ans. Customer needs are described by the motivations that lead them to make a
purchase. Some of the common types of customer needs can be broadly
categorised into
Functional – Whether the product is able to resolve the pain points of the customer.
Social – How the product helps the customer in the eyes of their peers
Emotional – How the customer wants to experience the product
Q52. What do you understand by customer touchpoints?
Ans. A customer touchpoint refers to any kind of interaction an individual has with a
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business. Website blog visit, social media like or follow, etc can be considered
examples of customer touchpoints.
All in all, you will have to explain to the interviewer about the customer journey map
along with the marketing f unnel to show the touchpoints are connected and at what
stage you should do what.
Situational Marketing Interview Questions
T hese marketing interview questions are asked by interviewers to measure how you will
perf orm under dif f erent circumstances.
Q53. While launching a direct mail campaign, what activities or

elements will you consider bef orehand?
Ans. If I have to lead a direct mail campaign, I will ensure to consider the f ollowing elements:
Clarif y the objective of the campaign
Enlist the target audience
Determine the budget
Plan the template of the email and discuss the design with the design team
Construct the message and mail copy
Insert a Call-T o-Action button with source parameters
Send the draf t mail within the team to take the f eedback
Shoot the mail and track the result
Communicate the results to the team
Perf orm A/B testing if it is required f or f uture campaigns
Q54. Name some of the errors to avoid in email outreach

campaigns.
Ans. You should mention that the pitf alls in email outreach campaigns are:
Not giving enough attention to the email pitch and personalization – Choosing only one
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template and changing the name is no personalization. New content that suits the
customer’s new need rather than old data should be given importance.
Not of f ering anything in return – Sharing links should have some benef it f or the
customer. Links can be about guest blog posts or even gif t cards.
Do provide your response to this marketing interview question with examples.
Q55. What do you think of word of mouth? And if required, how will
you maximize the word-of -mouth marketing?
Ans. Word of mouth promotion is a very essential and powerf ul business technique that
helps both small and large scale businesses. It also does wonders f or service of f ering
companies and is very cost-ef f ective. Below are some techniques to increase the word of
mouth:
Work on of f ering excellent customer service
Know more about your client’s pref erences
Communicate well with your clients
Ask f or f eedback af ter every service
Ask f or ref errals
Reach out to inf luencers f or communicating with your clients
Give them a link to your social media handles to write their review
Q56. According to you, which marketing strategies work well f or

expanding a start-up?
Ans. T o scale up a small business the f ollowing strategies can work:
Increase f ocus on recapturing existing clients. Here using promotional of f ers can work.
Asking f or ref errals is also an ef f ective strategy
Using email and social media as a channel can increase the existing client base
T argeting new demographic works well
Promoting additional usage of current products can help in increasing the target audience
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Product diversif ication and adding related products increases the sales numbers
Additionally you can give examples of Swiggy, Zomato and other such startup
brands that became recently popular. refer to Swiggy digital marketing strategy and
Z omato digital marketing strategy
Q57. How will you evaluate a new business promotion idea?
Ans. For this marketing interview question f or the experienced, mention the f ollowing
practices.
Identif y the target audience and their needs
Check out competitions’ current marketing activities
Evaluate the idea based on budget and expected ROI
Perf orm A/B testing
Discuss it with the other team to get a f resh perspective
You may consider such marketing interview questions to be basic, but such
questions are the favorite of interviewers as interviewees often leave behind such
marketing interview questions while preparing.
Q58. Name some of the major trends in digital marketing in 2023.
Ans. Here are some of the most popular trends this year:
Geof ence Marketing – It is location-based marketing that connects with smartphone

users in a specif ic geographical area. Brands can use it to f ind the target audience when
they are purchasing f rom a competitor brand. Apart f rom internet connections such as
Wi-Fi, geof encing utilizes Bluetooth, RFID, etc.
Instagram Reels – Digital marketers can use these short-f orm videos of 15 to 30
seconds. T he platf orm of f ers customizable and sophisticated video and audio
processing tools.
Voice Search Optimisation – T his is gradually becoming popular as a large majority of

Gen Z and Millenials are now using Alexa and similar products.
Video marketing – Video marketing is going to stay the top trend in the upcoming years
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too. Marketers are getting great results in terms of read generation and brand
awareness through it.
Also read on other trends in digital marketing in 2023.
Q59. How was your experience of managing a team? What

challenges did you f ace?
Ans. T eam management is an essential skill that most employers look at when hiring a
marketing manager, thus, this is one of the most popular marketing interview questions f or
which you need to prepare. If you have managed a team in your current/previous
organization, you can start f rom the team hiring discussion, and f urther, state examples of
any incident in which you and your team worked closely to make a marketing campaign
successf ul. Coming to the challenges, this will not f urnish a good impression when you state
the shortf alls of your teammates. Instead, you can back the problem with a solution that you
perf ormed to overcome it.
Q60. What will you do if the most perf orming employee in your team
is leaving the organization?
Ans. T his is a tricky situational question asked during your interview. Here the recruiter is
interested to know two things. One that what measures can you take to retain a good
resource and other how will you manage the loss, will you get panic. So the perf ect answer
could be:
I would talk to the employee and understand the root cause of such a decision. If the reason
is quite genuine and personal, I will ask him to take an extended leave, and if it makes no
sense to the employee, I won’t f orce him/her to stay back. But if the reason is something
related to growth/dissatisf action; I will speak to HR and try to retain the employee in all
possible ways. By any chance, if nothing works, I will look f or the next available resource and
help him/her with the right training.
Q61. If we are planning to launch a new product, how will you help
us in deciding the right target audience?
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Ans. Picking the right target audience is most essential as the entire marketing plan and
strategies will depend upon it. T o decide the target audience f or a new product depends
upon f actors like existing target audience, product type, product usage, prospective buyers,
competition analyses, price of the product, psychographics of the audience we want to
reach, and all such f actors.
Q62. Have you ever worked closely with a sales team? What
challenges you f aced, and were there any learning?
Ans. It is said that marketing and sales go hand in hand, and that’s the reason why a lot of
marketing people f requently communicate with the sales guys. T o answer this question, you
can quote the below situation during the interview (or share a similar real-time experience)
Sample – “In my previous organization, one of the biggest obstacles that I observed were
lead conversions. T he problem arrives when the marketing team taps the right audience and
makes it f loat into the sales f unnel, but the sales team couldn’t close the deal. T o overcome
this issue, we conduct periodic discussions with the sales head and try to understand the
ground level of problems that they actually witness during conversions. Accordingly, we
worked together to overcome the real issues and improved prof itability.”
Q63. How would you describe the importance of a sales f unnel?
Ans. A sales f unnel consists of steps that a potential customer takes, right f rom brand
awareness to buying. It provides a f ramework f or businesses to know why the potential
customer does not convert into a buyer. With it, marketing teams are able to build a buyer
persona that converts.
Q64. If you get an opportunity to market a product in any sports

event, f or example, IPL, what things will you keep in mind?
Ans. T aking advantage of popular live events is an excellent opportunity f or any company.
But as we know that to advertise in such circumstances requires huge f unds, hence the
planning and objective should be precise. T hus, the promotional message should be clear,
crisp, and engaging.
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Your answer should clearly highlight how you will measure the return on investment over the
long term f or your investment.
Further, you can share some of your ideas or experience to promote a product during such
events.
Q65. If there is an internal conf lict about the design of the website
homepage, how will you help us to pick one?
Ans. A well-designed home page gives the f irst impression of your business to your
audience; hence, it should be bright and appealing depending upon the business. You can
pick the homepage that you like and back your answer with the right justif ication. You can
say that this homepage has elements like a clear call-to-action button, an appealing brand
message, excellent visual branding, trustable, social media buttons, proper sitemap, etc.
T he question is to know as a marketing manager, which elements you would like to see on
the website’s homepage. T his showcases your analytical mind, creativity, and ability to make
quick yet accurate decisions.
Q66. If we bring a new tool that is helpf ul f or lead generation, how

will you train the team about deploying the device?
Ans. A combination of theoretical and practical training will help to learn and deploy a new
tool. We can conduct regular training sessions. Once everyone is clear about the tool, we will
hold a periodical meeting to learn about his or her progress and answer queries related to
common challenges.
When you give such an answer, this shows that you are a team player and adaptable to new
technologies.
Check out the top marketing courses on Shiksha Online
Q67. If a customer leaves a negative review on a website or an

online platf orm, how will you respond to the customer?
Ans. When a customer leaves any negative review, the best way to respond is to make the
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customer f eel important by addressing the problems he f aced. T his will, automatically, make
the customer f eel connected and will be delighted by the support he received, leading to
positive f eedback.
Q68. You have a marketing f unnel of 10000 potential customers,

1000 leads, and 50 conversions, out of which only 10 are new
customers. How will you plan your marketing campaigns and f ocus
on which part of the marketing f unnel?
Ans. T he best marketing interview answer would be to f ocus on getting new customers, the
second important part of your marketing campaigning would be getting more leads and if you
could af f ord more resources, you can f ocus on improving the conversion process.
Q69. Gives us an example of a successf ul campaign you ran and

how you did it?
Ans. Explain a campaign that has perf ormed extremely well due to your innovativeness and
the techniques you used to achieve it.
Q70. If you are tasked with the branding campaign of a new product,
how will you do it?
Ans. T his marketing interview question is to gauge your previous experience. T ell the
interviewer how you have handled such campaigns bef ore and what are the ways you did like
creating a new tagline, a logo, and how you connected with the targeted audience.
Q71. How will you market a product if your budget was reduced to
half ?
Ans. Explain to the interviewer how you will try innovative ideas and f ocus on the best ways
to increase the ef f iciency of your marketing campaigns.
Q72. What are the aspects you look at while launching a product?
Ans. Launching a product is all about timing, market, and creating a vibe. T his interview
question gauges exactly that. T here should be a good build-up to promoting the product
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bef ore its launch so that the interest in the market is captured. Also, the timing should be
perf ect so that it does not have to compete with a newly-launched similar product.
Also Read>>How to Start A Career In Digital Marketing?
Q73. Have you ever changed a customer’s perspective of a product

that you marketed?
Ans. For this experience-based marketing interview question, tell the interviewers about any
of your marketing campaigns that changed the way customers viewed the product and
helped in improving the sales.
Q74. How do you deal with team resistance to a new content

direction that you know is necessary f or your f uture company’s
growth?
Ans. T ypically, your f uture employer wants to know how good you are with your problem-
solving skills.
A good response would be that you took steps to understand the actual reason why your
f ormer team members did not agree with an idea. You should also specif y how you f ound
ways to help your team members overcome their doubts and whether your tactics made them
comf ortable with your vision.
Q75. Why do you think you are suitable f or a digital marketing role?
Ans. T his type of why marketing interview answer would determine whether you are suitable
enough f or the company’s work environment and that you are ready to take on the
responsibility. So, be f rank and completely personal about why you are a good f it.
Q76. Tell us your way of def ining KPIs
Ans. As KPIs help evaluate perf ormances, it would be best to mention how in the previous
job you had successf ully made decisions f or business growth af ter exhaustive
research/analysis. With this answer, your prospective employer will know how good you are
at building an ef f ective strategy.
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Interpersonal/Personality Marketing Interview Questions
Enough of these marketing interview questions, the interviewers will now be interested in
your personality, and they may get to know you through these questions.
Interviewers get to know about you and your personality through these questions.
Q77. What publications and blogs do you f ollow?
Ans. Here the recruiter is interested to know about your learning ability and how you f ollow
the new trends. So you can tell the recruiter some of the publications/blogs you f ollow and
mention something about those blogs. You can also share your experience related to the
one good marketing tactic that you applied in real-time situations and saw results.
Q78. How important is networking in a marketing job?
Ans. T he employer is trying to check your people’s skills by asking such questions, as it is
one of the essential skills that a marketing prof essional should possess. So, you can
narrate an incident when your networking helped in marketing. You can give an example of an
inf luencer marketing campaign that was only possible because of your relationship-building
ef f orts.
Q79. Have you taken any marketing courses, certif ications, or

training in your career?
Ans. Ideally, you should mention every detail about the courses you have taken in your CV.
Also, you must talk about your learning in particular to the recruiting manager. T his gives
positive f eedback and makes you more employable.
Q80. What is the best thing you love about marketing?
Ans. Doing a job without loving it is not a healthy thing. T hrough this question, the
interviewer checks how passionate you are about marketing and the value that you can add
to the organization.
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Q81. What type of management style do you pref er?
Ans. Marketing is usually a combination of creative and analytical skills. Your pref erence
should be such that it gives enough room f or creativity while being diplomatic in certain
situations.
Q82. How has your role evolved in your current organization?
Ans. T hrough this question, the interviewer wants to know how much you have learned in
your current role, and if you are someone who is eager to learn new skills.
Q83. How important do you f eel to communicate with the sales or

product team?
Ans. Communication is a prominent aspect of marketing. You should not only communicate
ef f ectively with your customers but also within your organization, with the product and sales
team. T his way, you will gain a better knowledge of the product and also understand how
your marketing campaigns are working f or sales.
Q84. What is your signif icant achievement till now?
Ans. T alk about only the achievements related to the marketing f ield and your prof ile in order
to show that you will bring the same success to the organization you are interviewing f or.
Q85. What is your least f avourite part of your current job?
Ans. T his is where you should have the art of taking something negative and making it
positive. E.g. you can say you hate the idea of manually pulling data, so you automated the
process in order f or it to become easy f or you.
T here are a number of other questions that can be asked but the above list should be
enough to get you started. You can take up a course to improve your skills in marketing.
Q86. What are your salary expectations?
Ans. You should do complete market research bef ore appearing f or the interview. Suggest a
o n 0 1-No v-20 23.
f igure that goes correctly with your experience, the job prof ile, and your current salary. You
can also of f er a salary range and leave room f or negotiation, but never bargain. You need to
understand your market worth and shouldn’t settle f or the number you are not happy with.
Q87. Tell me something about you that is not mentioned on your

resume.
Ans. T heref ore, it’s time f or you to relax and gear up f or a not-too-f ormal conversation with
the interviewer. Reply smartly; do not get indulged in f amily talks with your interviewer. T he
best way you can reply to this question is by citing some of your personal achievements or
something that is related to your work prof ile. You can share about strength, or you can talk
about things that motivate you. You can also share a story that reveals something great
about your accomplishments.
Q88. Which skills you have learned as a marketing prof essional that
you would utilize in this position?
Ans. Some of the must-have skills that interviewers lookout in their potential
marketers are –
T hey have the ability to drive revenues
T hey understand the market and know their customers
T hey can ensure an excellent customer experience
T hey believe in experimentation and think out of the box
T hey never stop learning
T hey are pro at using data to make decisions
T hey have the ability to manage people and can work in big teams
T hey have consistently delivered identif iable results
So frame your answer accordingly. Try not to lie!
Q89. How do you handle negative f eedback f rom your superior?
Ans. You should know that your potential employer is looking out f or those who have the
o n 0 1-No v-20 23.
ability to accept their mistakes, learn and adapt. Your ideal response should be that you
don’t harp on it and rather, demonstrate an eagerness to learn.
This marketing head interview will help you to understand the job responsibilities of marketing
professionals in a better way.
Q90. How would you handle marketing our product or service?
Ans. In a reply to such marketing interview questions, you can share your
accomplishments on a given project. To be more precise, you can take the help of
the below pointers and answer as per the marketing style of the company –
Devise a brilliant storytelling plan f or the product
Work as per the brand perception
Do something out of the box, come up with something that your competitors hasn’t
done yet
Shout out to your existing consumers
Don’t promise if you can’t deliver
Always up f or a new challenge and ready to take risks
Q91. How would you measure the ef f ectiveness of the marketing

campaigns f or our product or service?
Ans. For this marketing interview question, you can mention the metrics that you
can track. Talk about the conversion rate, customer acquisition cost, A/B testing,
and so on. Elaborate on them.
Conclusion
Marketing may look slightly dif f erent in each company, but it is of ten at the intersection of
several disciplines and f unctions, including but not limited to customer success, marketing,
product management, and sales. If you are considering embarking on a career in marketing,
the experience of working with these teams or perf orming these roles can be extremely
valuable. It is a career that of ten involves a combination of creativity and the ability to
o n 0 1-No v-20 23.
communicate well with an audience.
All the best f or your upcoming interview. Prepare well f or all the f requently asked marketing
interview questions!
FAQs
How do I prepare f or a marketing interview?
What are some good questions I can ask the interviewer?
How is service marketing dif f erent f rom product marketing?
What do you mean by USP and what makes your business unique?
How would you handle marketing our product or service?
How to become a digital marketing specialist?
What is social media marketing and how is it dif f erent f rom digital marketing?
What is the dif f erence between Marketing Research and Market Research?
What can be the best approach to increase website traf f ic?
What do you mean by inbound marketing?
o n 0 1-No v-20 23.
What are the most important skills f or a marketing career?
o n 0 1-No v-20 23.

Top 91 Marketing Interview Questions and Answers: Updated On Oct 12, 2023 17:45 IST

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Top 91 Marketing Interview Questions and Answers

Syed Aquib Ur Rahman

Updated on Oct 12, 2023 17:45 IST

So you landed a marketing interview, congratulations! Now is the time to prepare

Marketing Interview Questions

1. Skill-based Marketing Interview Questions

2. Situational Marketing Interview Questions

3. Interpersonal/Personality Marketing Interview Questions

Skill-based Marketing Interview Questions

Q1. What are the 9 P’s of marketing?

Developing and executing a successf ul marketing plan

Dramatically changing the overall marketing strategy

Def ining your brand message

Outlining your marketing process

Popular Marketing Communications Courses Popular Digital Marketing Courses

Popular Marketing Research Courses Popular Ecommerce and Retail Courses

Q2. What is your expertise – B2B or B2C?

B2C Marketing B2B Marketing

Large scale market and bigger target

Generally, the goal is to strengthen

T he goal is to convince all the decision-

You can also explore: B2B Digital Marketing Strategies

Q3. Name 5 essential elements of a marketing campaign.

Ans. T he f ive essential elements of a successf ul marketing campaign are:

5 Most Successf ul Digit al Market ing Campaigns in India

Creat ing a Successf ul Market ing Campaign

Read More About Digital Marketing

Q5. Why do you need to create a customer journey map?

Ans. This is an important marketing interview question that is based on your

Q7. Can you give us a customer trend that is happening in our

Q8. How did you measure the impact of a successf ul campaign f or a

Ans. We can achieve this in various ways –

Ensuring good user experience

Building ref erral traf f ic

Perf orming on-page SEO

T argeting long-tail keywords

Using landing pages

T op Marketing Courses on Coursera

T op Marketing Courses on edX

Q10. What are some usef ul digital marketing tools?

Google Search Console

Moz Learning Center

Q11. What are the limitations of online marketing?

Chances of cyberattacks prevail

Requires time to generate results, especially with SEO

T akes time to build trust as compared to conventional marketing

Q12. What is Google AdWords Remarketing?

Q14. Do you have any idea about AMP?

Q15. What is Keyword Streaming?

Explore Marketing Communications Courses on Shiksha Online.

Q16. What is the use and importance of anchor tags in SEO?

Check Out Top SEO Interview Questions & Answers

Q17. Name popular PPC tools.

Ans. Some of the popular PPC tools are:

Google Ads editor

Q18. How do you use social media for marketing?

Q19. Can you take up social media marketing f or B2B businesses?

Q20. What does Content Marketing mean f or business?

Q21. Are keywords important in Content Marketing?

Q22. Name some of the content marketing tactics to attract clients

Ans. Here are some of the strategies one can use:

Create well-researched content with the purpose of educating the customer in an

Choosing guest blogging f or increasing organic traf f ic.