Control system

Diagnostic control :- formal info system that managers

use to monitor organizational outcomes and correct
deviations from preset standards of performance.
Interactive control :- The concept of interactive use of
management control systems (or interactive control systems,
ICS) was first proposed by Simons to describe a style of use of
formal management control systems (MCS) whereby, among
other features, top managers use formal MCS to involve
themselves regularly and personally in the decision-making
activities of operating managers and to focus organizational
attention on strategic uncertainties.
Legacy :- Mr Nishith Desai, originally from Gujarat came to Mumbai in the
year 1962. His grandfather was a lawyer from Dohad district, Gujarat. He
subsequently pursued LLB, followed by LLM and carried out research on
International tax.

It is interesting to note that while the Country was undergoing a mood of

protectionism at this point in the 1970s/early 80s, with Coca-cola and IBM
being asked to leave Indian soil, Mr Desai began a contrarian pursuit of
learning comparative international corporate and taxation laws, which would
later pave the way for the creation of a unique expertise of premium value.

In 1981, Bechtel Corporation, a global construction and engineering

Company was looking for an expert from India who could advise them on
certain issues, with a view of domestic and international regulations. An
article published by Mr Desai in an international legal journal caught their eye
and the rest, as they say, the rest is history.
As a researcher, he claims to have carried out deep research of business
models of 100s of global professional services firms through the 80s and
formally established Nishith Desai and Associates (“NDA”) in 1989 to be later
known as a research focused law firm providing strategic legal, regulatory
and tax counsel to clients which are or aspire to be global.

Now in its 27th year of existence, NDA offers solutions across a wide
spectrum of Corporate Law including the following key service lines:

 International Taxation – Tax strategy & Structuring, Tax

litigations, Private Client, Globalization
 Corporate & Securities – Fund formation, Fund Investments,
M&A, Competition Law, Joint Ventures, Corporate Governance,
Capital Markets
 Intellectual property – IP Strategy and Structuring, Global IP
Portfolio Management, Technology Transfer and Licensing, Trade
Secrets and Confidentiality, Franchising
 Dispute Resolution – Global Litigation Management, International
Dispute Resolution

It has office locations across key business hubs such as Mumbai, Bangalore,
Delhi, Singapore, Silicon Valley, Munich and New York.

At Nishith Desai Associates, we have earned the reputation of being Asia’s most Innovative Law Firm – and the

go-to specialists for companies around the world, looking to conduct businesses in India and for Indian

companies considering business expansion abroad.

As a firm of doyens, we pride ourselves in working with select clients within select verticals on complex matters.
Our forte lies in providing innovative and strategic advice in futuristic areas of law such as those relating to
Blockchain and virtual currencies, Internet of Things (IOT), Aviation, Artificial Intelligence, Privatization of Outer
Space, Drones, Robotics, Virtual Reality, Ed-Tech, Med-Tech & Medical Devices and Nanotechnology with our
key clientele comprising of marquee Fortune 500 corporations.

The firm has been consistently ranked as one of the Most Innovative Law Firms, across the globe. In fact, NDA
has been the proud recipient of the Financial Times – RSG award 4 times in a row, (2014-2017) as the Most
Innovative Indian Law Firm.

We are a trust based, non-hierarchical, democratic organization that leverages research and knowledge to
deliver extraordinary value to our clients. Datum, our unique employer proposition has been developed into a
global case study, aptly titled ‘Management by Trust in a Democratic Enterprise,’ published by John Wiley &
Sons, USA.
 Mission :- OUR MISSION IS TO BE TRUSTED
ADVISORS TO OUR CLIENTS AND HELP:
 achieve their BIG vision and strategic objectives
 assist them in complex and high value transaction or
litigation
 rescue them from crisis
In performing our mission we seek to experience the joy
of changing the world around us — for the better.
We do this by our thought leadership, academics,
research, advocacy, creativity, technology,
organisational behavior and by better understanding the
legal, regulatory and political environment and industries
in which we and our clients operate.
Vision :- TO BE DISTINCTLY DIFFERENT, A
ROLE MODEL, AND A 'DREAM FIRM' FOR
PROFESSIONAL FIRMS — GLOBALLY
To be a Nano* firm - stay small, think big, do big:
 Where clients take pride in engaging us
 Where members receive best rewards
 Which upholds the nobility of the legal profession
 Which commands respect of its competitors
To be a joyous and happy home for professionals