1.

Case study: Parle Poppins is facing severe competition in the markets because of entry
of new players and hence the sales were decreasing for the company. The marketing
head has called a meeting along with the Brand Management Team, to find a solution.
As a Account planner answer the following questions:
A. Prepare marketing brief on given case.
B. Prepare creative brief on the given case.

2. Cadbury’s Bournvita a nutritive drink is facing severe completion in the market

because of the new players entered in the market and hence the sales are decreasing.
Horlicks also has introduced new health drinks for different set of target groups. As a
Account planner answer the following questions.
a. Prepare marketing brief on given case.
b. Prepare creative brief on the given case.

3. Raymond a formal apparel brand is planning to enter into new market and busniness.
Raymond wishes to enter into women’s apparels and into formal clothing line as well
as casual. As a Account planner answer the following questions.
a. Prepare marketing brief on given case.
b. Prepare creative brief on the given case.

4. The Gatorade Company, Inc. is an American manufacturer of sports-themed beverage and

food products, built around its signature line of sports drinks. Gatorade launched GX.
Gatorade GX further elevates the brand from competitors by setting new standards in data-
centric personalization for elite athletes. GX is a category-leading innovation in personalized
products and experiences. It is to help develop a way to track hydration needs of athletes,
based on innate physical differences, different sports activities, levels of exertion, duration of
exercise, and weather conditions.
a. Prepare marketing brief on given case.
b. Prepare creative brief on the given case.

Assignment no 2.
1. Prepare a questionnaire on various services, clients, pitching process, new age ad
agencies.
2. Visit full service ad agency in group and interview account planner or creative dept.
3. Prepare a ppt and presentation would take place after 15 days.