T O P 50 G L O B A L M A R K E T R E S E A R C H F I R M S

2014 2013 Research Revenue

Total
Number of Percent
Revenue Outside
Global Rank Countries Global of Global Home
Parent Percent Revenue From Outside Research- Home Global
Organization Headquarters Website With Offices Research Revenue Country
Country Change From Home Home Only Country Revenue
2014 2013 and Wholly Revenue From Revenue
From Country Country Full-Time Revenue (U.S. $
Owned (U.S. $ Outside (U.S. $
2013 (U.S. $ (U.S. $ Employees (U.S. $ millions)

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Subsidiaries millions) Home millions)
millions) millions) millions)
Country

1 1 Nielsen Holdings N.V. New York and the Netherlands U.S. Nielsen.com 100 $6,288.0 6.8%* $3,415.0 $2,873.0 45.7% 42,000 $2,977.9 $2,910.2 $5,888.1

Nielsen Holdings N.V.** $2,857.0 $2,846.0 $5,703.0

Harris Interactive (2014 acquisition)** $86.1 $53.6 $139.7

Affinova (2014 acquisition)** $34.8 $10.6 $45.4

2 2 Kantar*** London U.K. Kantar.com 100 $3,835.0 13.2% $714.0 $3,121.0 81.4% 23,400 $710.5 $2,678.7 $3,389.2

3 3 IMS Health Inc.*** Danbury, Conn. U.S. IMSHealth.com 105 $2,600.0 2.2% $962.0 $1,638.0 63.0% 15,000 $935.0 $1,609.0 $2,544.0

4 4 Ipsos S.A. Paris France Ipsos-NA.com 87 $2,219.9 -2.5% $324.0 $1,895.9 85.4% 16,530 $275.8 $2,000.8 $2,276.6

5 5 GfK SE Nuremberg Germany GfK.com 74 $1,932.0 -2.7% $506.9 $1,425.1 73.8% 13,380 $519.3 $1,465.9 $1,985.2

6 6 IRI Chicago U.S. IRIWorldwide.com 9 $954.0 12.8% $533.0 $421.0 44.1% 4,547 $504.0 $341.4 $845.4

7 7 Westat Inc. Rockville, Md. U.S. Westat.com 7 $517.4 -11.2% $501.3 $16.1 3.1% 2,011 $563.7 $18.8 $582.5

8 8 dunnhumby Ltd.*** London U.K. dunnhumby.com 29 $481.4 4.2% $220.0 $261.4 54.3% 1,000 $210.0 $252.0 $462.0

9 9 INTAGE Group**** Tokyo Japan Intage.co.jp 8 $415.4 3.3% $384.5 $30.9 7.4% 2,283 $379.7 $22.3 $402.0

10 -- Wood Mackenzie*** Edinburgh U.K. WoodMac.com 20 $374.2 3.7% $145.6 $228.6 61.1% 957 $140.3 $220.4 $360.7

11 11 comScore Reston, Va. U.S. comScore.com 24 $325.2 17.3%* $228.9 $96.3 29.6% 1,292 $202.7 $84.2 $286.9

12 10 The NPD Group Port Washington, N.Y. U.S. NPD.com 15 $292.1 7.8%* $215.0 $77.1 26.4% 1,290 $202.3 $85.4 $287.7

13 17 MACROMILL Inc. Tokyo Japan Macromill.com 11 $285.0 26.4% $205.0 $80.0 28.1% 1,490 $165.0 $60.5 $225.5

14 12 J.D. Power and Associates*** Westlake Village, Calif. U.S. JDPower.com 8 $268.6 4.0% $176.4 $92.2 34.3% 738 $172.9 $85.4 $258.3

15 13 IBOPE Group*** São Paulo Brazil IBOPE.com.br 16 $231.1 0.0% $179.4 $51.7 22.4% 3,296 $179.4 $51.7 $231.1

16 14 ICF International Inc. Fairfax, Va. U.S. ICFI.com 6 $213.2 -5.4% $153.3 $59.9 28.1% 908 $172.0 $53.3 $225.3

17 15 Video Research Ltd.*** Tokyo Japan VideoR.co.jp 3 $204.0 0.0% $204.0 $0.0 0.0% 426 $204.0 $0.0 $204.0

18 18 MaritzCX Salt Lake City U.S. MaritzCX.com 5 $174.0 -0.9%* $127.5 $46.5 26.7% 800 $138.9 $38.7 $177.6

19 20 Decision Resources Group Burlington, Mass. U.S. DecisionResourcesGroup.com 5 $163.0 8.5% $117.2 $45.8 28.1% 500 $108.0 $42.2 $150.2

20 19 Abt SRBI New York U.S. AbtSRBI.com 3 $139.1 -19.5% $127.2 $11.9 8.6% 1,134 $157.3 $15.5 $172.8

21 22 ORC International Princeton, N.J. U.S. ORCInternational.com 8 $126.1 3.4% $83.8 $42.3 33.5% 543 $81.9 $40.1 $122.0

22 -- BVA*** Boulogne-Billancourt France BVA.fr 6 $119.7 38.5% $95.8 $23.9 20.0% 500 $69.1 $17.3 $86.4

23 23 Médiamétrie*** Paris France Mediametrie.com 1 $118.8 12.0% $101.0 $17.8 15.0% 760 $91.2 $14.9 $106.1

AUGUST 2015 | MARKETING NEWS

24 24 YouGov plc London U.K. YouGov.com 17 $117.4 9.9% $32.5 $84.9 72.3% 398 $31.6 $75.2 $106.8

25 25 Lieberman Research Worldwide Los Angeles U.S. LRWOnline.com 3 $113.5 13.2% $77.7 $35.8 31.5% 451 $68.0 $32.3 $100.3

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2014 2013 Research Revenue
Total
Number of Percent
Revenue Outside
Global Rank Countries Global of Global Home
Parent Percent Revenue From Outside Research- Home Global
Organization Headquarters Website With Offices Research Revenue Country
Country Change From Home Home Only Country Revenue
2014 2013 and Wholly Revenue From Revenue
From Country Country Full-Time Revenue (U.S. $
Owned (U.S. $ Outside (U.S. $
2013 (U.S. $ (U.S. $ Employees (U.S. $ millions)
Subsidiaries millions) Home millions)
millions) millions) millions)
25 25 Lieberman Research Worldwide Los Angeles U.S. LRWOnline.com 3 $113.5 13.2% $77.7 $35.8 31.5%
Country 451 $68.0 $32.3 $100.3

26 -- Vision Critical Communications Inc. Vancouver, B.C. Canada VisionCritical.com 9 $99.6 17.6% $18.1 $81.5 81.8% 720 $17.7 $67.0 $84.7

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27 -- Cello Health*** London U.K. CelloHealth.com 3 $95.5 10.7% $63.7 $31.8 33.3% 365 $58.5 $27.8 $86.3

MARKETING NEWS | AUGUST 2015

28 -- Rentrak Corp. Portland, Ore. U.S. Rentrak.com 10 $92.1 37.9%* $74.7 $17.5 19.0% 447 $50.1 $15.7 $65.8

29 -- National Research Corp. Lincoln, Neb. U.S. NationalResearch.com 2 $86.5 8.1% $79.9 $6.6 7.6% 353 $73.3 $6.7 $80.0

30 -- Communispace Corp.*** Boston U.S. Communispace.com 3 $80.0 3.6% $63.5 $16.5 20.6% 450 $62.9 $14.3 $77.2

31 -- Market Strategies International Livonia, Mich. U.S. MarketStrategies.com 3 $70.0 0.0%* $68.8 $1.2 1.7% 265 $66.3 $0.3 $66.6

32 -- Perception Research Services Teaneck, N.J. U.S. PRSResearch.com 7 $65.2 16.8% $44.9 $20.3 31.1% 200 $36.8 $19.0 $55.8

33 -- MV2 Group*** Paris France MV2Group.com 3 $64.0 1.6% $16.0 $48.0 75.0% 125 $15.8 $47.2 $63.0

34 -- AlphaImpactRx Horsham, Pa. U.S. AlphaImpactRX.com 1 $62.0 2.8% $62.0 $0.0 0.0% 165 $60.3 $0.0 $60.3

35 -- Burke Cincinnati U.S. Burke.com 7 $60.5 -1.6% $54.5 $6.0 9.9% 250 $54.4 $7.1 $61.5

36 -- Morpace Inc. Farmington Hills, Mich. U.S. Morpace.com 3 $58.1 9.2%* $49.3 $8.8 15.1% 214 $46.6 $6.6 $53.2

37 -- Service Management Group Inc. Kansas City, Mo. U.S. SMG.com 3 $45.4 24.0% $41.0 $4.4 9.7% 241 $32.8 $3.8 $36.6

38 -- Market Probe Inc. Milwaukee U.S. MarketProbe.com 6 $45.0 0.7% $20.2 $24.8 55.1% 250 $20.5 $24.2 $44.7

39 -- MarketCast Los Angeles U.S. MCast.com 2 $41.0 17.8% $30.1 $10.9 26.6% 70 $26.8 $8.0 $34.8

40 -- Creston Unlimited London U.K. Creston.com 2 $40.3 2.3% $34.1 $6.2 15.4% 144 $34.9 $4.5 $39.4

41 -- SSRS Media, Pa. U.S. SSRS.com 1 $38.5 2.7% $38.0 $0.5 1.3% 175 $36.7 $0.8 $37.5

42 -- Directions Research Inc. Cincinnati U.S. DirectionsResearch.com 1 $36.1 -4.5% $36.1 $0.0 0.0% 127 $37.8 $0.0 $37.8

43 -- Psyma Group AG Nuremberg/Rueckersdorf Germany Psyma.com 10 $35.2 23.1% $19.0 $16.2 46.0% 205 $18.9 $9.7 $28.6

44 -- Phoenix Marketing International Rhinebeck, N.Y. U.S. PhoenixMI.com 2 $35.0 1.7% $30.4 $4.6 13.1% 105 $29.9 $4.5 $34.4

45 -- MarketVision Research Cincinnati U.S. MV-Research.com 1 $33.4 11.0% $33.4 $0.0 0.0% 130 $30.1 $0.0 $30.1

46 - LRA Worldwide Horsham, Pa. U.S. LRAWorldwide.com 4 $32.5 41.9% $25.2 $7.3 22.5% 210 $15.6 $7.3 $22.9

47 - Public Opinion Strategies LLC Alexandria, Va. U.S. POS.org 1 $32.5 115.2% $32.0 $0.5 1.5% 36 $14.9 $0.2 $15.1

48 -- Radius Global Market Research New York U.S. Radius-Global.com 2 $32.1 1.9% $31.2 $0.9 2.8% 102 $30.3 $1.2 $31.5

49 -- Hanover Research Arlington, Va. U.S. HanoverResearch.com 1 $31.0 49.0% $29.6 $1.4 4.5% 291 $19.8 $1.0 $20.8

50 - Reckner Chalfont, Pa. U.S. Reckner.com 1 $26.8 -5.0% $24.4 $2.4 9.0% 73 $25.9 $2.3 $28.2

$23,846.4 10.6% $10,851.1 $12,995.4 28.5% 141,347 $10,178.1 $12,495.4 $22,673.5

* Percent change calculation reflects adjustment of previously reported 2013 U.S. research revenue due to acquisition/divestiture activity or other business change during 2014.
** These were included as separate companies in the 2013 report but were acquired by Nielsen during 2014.
*** Some or all figures are not made available by this company and instead are estimated by the report’s authors.
**** For fiscal year ended March 2015.

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