AMITY UNIVERSITY NOIDA-125 UTTAR PRADESH

SUMMER INTERNSHIP REPORT ON RELIGARE

SECURITIES LTD.

Under the Guidance of Faculty Submitted By

Mrs. Sweta Goel Tejasvi Jain
Bcom (Hons)
Roll No. A3104615361
 TABLE OF CONTENT

CHAPTER NAME OF THE CHAPTER PG NO.

1 INTRODUCION OF THE COMPANY 7

2 ORGANISATIONAL STRUCTURE AND 13

DETAIL

3 COMPANY ANALYSIS 21

4 FINDINGS AND SUGGESTIONS 39

5 CONCLUSION AND RESULTS 46

6 REFRENCES 49
 ACKNOWLEDGEMENT
I have taken efforts in this project. However, it
would not have been possible without the kind
support and help of many individuals and
organizations. I would like to extend my sincere
thanks to all of them.
I am highly indebted to SWETA GOEL MAM (faculty
Guide) for her guidance and constant supervision as
well as for providing necessary information
regarding the project & also for her support in
completing the project.
I would like to express my gratitude towards my
parents & friends for their kind co-operation and
encouragement which help me in completion of this
project.
I would like to express my special gratitude and
thanks to SAURABH KHARBANDA SIR (Internship
Head) for giving me such attention and time.
My thanks and appreciations also goes to my
colleague in developing the project and people who
have willingly helped me out with their abilities.
 EXECUTIVE SUMMARY
From the Summer Internship Program I have got to
learn a lot of things. I have got many new
experiences from the training Session. Also in the
beginning through company itself I got to attend an
Induction program where one whole Day I got the
training about the working of the company also
what the company is actually about and how it
works. It was a great and interactive session and it
was a great experience too. The company is about
shares and stock market.Here in this company
brokerage of stocks are done. Basically all we learnt
was how to handle the customers and how to open
DEMAT ACCOUNTS of the customers.Also we got to
know and learn abot the depth of share market and
its importance in the economy for generation of
Income out of investments.Overall it was a great
experience and a Good opportunity to learn new
things and also to discover corporate world actually
loos like and how it works in reality.
CHAPTER-1 INTRODUCION OF THE COMPANY
RELIGARE SECURTITS LIMITED is the holding
company for one of India's leading diversified
financial services groups, headquartered in New
Delhi, India. It offers an integrated suite of financial
services through its underlying subsidiaries and
operating entities, includes Loans to Small and
Medium Enterprises (SME)'s, Capital Markets,
Wealth Management, Health insurance and Asset
Management. It has one million clients in India and
more than 1700 offices across India. Religare also
has offices in Hong Kong, Singapore, the United
States, the United Kingdom, Australia, the Middle
East and Sri Lanka. Founded in 1984, initially
Religare was a stock brokerage firm called Religare
Securities Ltd (RSL) and was admitted to
the National Stock Exchange (NSE) in 1994. In 2000
it secured membership of the Futures and Options
segment of the NSE and also registered
with National Securities Depository Limited (NSDL)
as a depository participant. Religare Finvest, a
group company, was founded in 2001 as a private
non-banking financial institution. In 2002, RSL
received registration as ‘Portfolio Manager’
from Securities and Exchange Board of India (SEBI).
RSL registered with Central Depository Services
Limited (CDSL) as a depository participant in 2003. It
also became a stock broker at the Bombay Stock
Exchange (BSE) in 2004. In the same year, Religare
Commodities Ltd., a commodities broking company,
started operations as a ‘trading cum clearing
member’ at both the Multi Commodity
Exchange (MCX) and the National Commodity and
Derivatives Exchange (NCDEX). An office was
established in London in 2006. In 2006, RSL received
registration as Merchant Banker in Category - I from
SEBI. Religare announced a joint venture with
Macquarie Bank Ltd. in October 2007 to expand its
wealth management business. REL went public with
an initial public offering (IPO) of its stock in
November, 2007, which was oversubscribed 159
times. The same year, RSL received membership of
derivative segment of the BSE as trading-cum-
clearing member. In 2007, Religare also entered
into the Capital Markets business. AEGON Religare,
a life insurance joint venture between AEGON,
Religare and Bennett, Coleman & company,
launched its pan-India operations in 2008. Religare
Asset Management Company was formed on the
back of Religare’s acquisition of Lotus India AMC
and received the final regulatory approval from SEBI
to launch mutual fund business in India. Religare
entered into the institutional equities business and
Religare Global Asset Management formed, for
international expansion.

In 2011, Religare Finvest successfully issued Non-

convertible debentures (NCDs) worth Rs. 800 crore.
In December 2011, Avigo Capital and in January
2012, Jacob Ballas invest in Religare Finvest Limited
(RFL). In 2012 International Finance
Corporation (IFC), an arm of World Bank
Group invested in Religare. Religare Health
Insurance Company Limited (RHIC) started
operations in 2012. Union Bank of
India and Corporation Bank tie up with Religare
Health Insurance. In 2013 Religare bought
Macquarie's stake in the wealth management
business. In the same year the name of Religare
Mutual Fund was changed to Religare Invesco
Mutual Fund. In 2014 Religare announced acquiring
a 26% stake in YourNest Angel Fund through its
Global Asset Management arm (RGAM).
Their expertise in the spectrum of financial services,
healthcare delivery and preventive health solutions,
coupled with a robust distribution model, offers us
a unique edge to deliver and excel in a business
environment that is driven by serviceability & scale.

OBJECTIVES OF SUMMER INTERNSHIP AND ISSUES

More specifically, the program has three
overarching goals that guide the training we
provide.
1.To train generalist practitioners in the profession
of psychology.To achieve this goal interns are
trained to provide direct service in a variety of
clinical domains including individual and group
 therapy, assessment/evaluation, and crisis
intervention.
2.To train psychologists to broaden the scope of
their services beyond those provided to clients.To
achieve this goal interns are trained to provide
supervision, outreach, psycho-education,
consultation, and program evaluation.
3.To train psychologists to develop and to be guided
by their professional identity.To achieve this goal
ethics and professionalism are topics that are
introduced during orientation and discussed in
many venues throughout the year.
 PROBLEM DEFINITION

Understanding Expectations o the investors.

Analyzing problems being faced by the

investors.

Understanding Religare’s product o meet

needs of the investors.

Mapping a questionarre to analyse investor’s

satisfaction of Religare’s product.

Contemplating the information.

Providing meaningful analysis of the

problem.
CHAPTER -2 ORGANISATIONAL STRUCTURE AND
DETAIL

Religare Enterprises Limited (REL) is the holding

company for one of India’s leading diversified
financial services groups. REL offers an
integrated suite of financial services through its
underlying subsidiaries and operating entities,
including loans to SMEs, Affordable Housing
Finance, Health Insurance and Capital Markets.
REL is listed on the Bombay Stock Exchange
(BSE) and National Stock Exchange (NSE) in
India.
As a group, Religare caters to almost every
segment of the market from mass retail to
affluent, HNIs, mid-size corporates, SMEs to
large corporates and institutions. With over
7000 employees, the group has a presence
across more than 1450 locations pan India.
Religare Health Insurance Company Limited
Religare Health Insurance Company Limited is a
specialist health insurer engaged in the distribution
& servicing of health insurance products. Religare
Health Insurance is promoted by Religare
Enterprises Limited, a leading diversified financial
services group based out of India; its other
shareholders are Union Bank of India & Corporation
Bank.

Religare is promoted by the founders of Fortis

Healthcare, which owns or manages 54 healthcare
facilities in India, Dubai & Mauritius; SRL
Diagnostics, India’s largest diagnostics company
with 306 networking laboratories, 6900 collection
points and presence in Dubai, Sri Lanka & Nepal and
the Fortis Healthworld chain of pharmacy and
wellness stores.
Corporate Structure & Operating Businesses
RELIGARE SECURITIES LIMITED
 LENDING
SME Finance
Religare Finvest Ltd.
One of the largest NBFC’s in india focused on
lending to SME’s.
Affordable Housing Finance
Religare Housing Development Finance
Corporation Ltd.
Religare Finvest Ltd. also houses Religare Housing
Development Finance Corporation Ltd. which is an
affordable Housing Finance Company registered
with the National Housing Bank.
 HEALTH INSURANCE

 CAPITAL MARKETS

Philosophy & Values

Religare is a Latin word that means to Bind Together.
They chose this name to reflect the integrated nature of
our services. Their name is paired with the symbol of a
four-leaf clover. Traditionally, it is considered good
fortune to find a four-leaf clover as there is only one
four-leaf clover for every 10,000 three-leaf clovers
found.
Each leaf of the Religare clover has a special meaning. It
is a symbol of Hope, Trust, Care and Good Fortune.
The first leaf of the clover represents Hope
The aspirations to succeed. The dream of becoming.
Of new possibilities. It is the beginning of every step
and the foundation on which a person reaches for the
stars.
The second leaf of the clover represents Trust
The ability to place ones own faith in another. To have a
relationship as partners in a team. To accomplish a
given goal with the balance that brings satisfaction to
all, not in the binding, but in the bond that is built.
The third leaf of the clover represents Care
The secret ingredient that is the cement in every
relationship. The truth of feeling that underlines
sincerity and the triumph of diligence in every aspect.
The fourth and final leaf of the clover represents Good
Fortune
Signifying that rare ability to meld opportunity and
planning with circumstance to generate those often
looked for remunerative moments of success.
 VALUES
Passion - To demonstrate tremendous energy and
enthusiasm at all times and act entrepreneurially
to achieve organizational objective.
Innovation - To constantly challenge the status quo
and to look beyond mundane ways of working and
think out of the box.
Ambition – To think big: Aspire to achieve
seemingly impossible and to set highest standards
of performance.
Diligence – To make constant and earnest efforts
to accomplish whatever is undertaken and to
adhere to defined processes and systems.
Team Work – To build relationships to ensure
collaboration and integration across business
groups / boundaries and to act to build a positive
spirit, morale and co-operation within and across
teams, take action to resolve team conflict.
The company has acquired two hundred years
old brokerage and investment firm– Hichens,
Harrison & Co. plc. This company was founded
in 1803 in London. Today this firm is part of
REL and renamed as Religare Hichens Harrison
plc . RHH currently operates in 10 countries
across the globe.The company provides various
services through its subsidiaries and associate
companies namely Religare Securities, Religare
Commodities, Religare Capital Markets,
Religare Insurance Broking.
The company has taken initiatives and formed
various companies such as Vistaar Religare Film
Fund is a venture between REL and Vistaar
Entertainment Ventures to fund films; REL’s
Femme Power is an independent financial
advisory platform managed by women, for
women and BANCINVEST is building a relation
with large private and public sector banks to
offer online/ offline equities and portfolio
management services.
 Core Values

Core Values
 Respect: We treat all our stakeholders the
way we want to be treated, with
consideration and respect.
 Trust: We build long term relationship
with employees, customers and
distributors honoring our commitments.
 Customer Excellence: We offer finest
products and services to the customers by
being refreshingly different and
innovative.
Vision
 Being the most preferred health service
provider, which is caring, cost effective,
innovative and reachable.
Mission
 To deliver solutions, beneficial to all
stakeholders: our customers, our
distributors, our employees and our
shareholders.
 To ensure, as part of the above, that all
parts of society benefit from our
developments and proposition e.g. rural
areas, and the social sector.
 To become an exemplary health insurance
company, setting industry benchmarks in
the area of customer care, products
offering, communication clarity, along
with customer treatment.
 To build enduring and profitable
relationships with our agents and
distribution partners who share our
vision. As we guide our customers to
address their Health needs, we ensure
that both our services and relationships
hold value for a lifetime.
 CHAPTER-3 COMPANY ANALYSIS

1. SWOT ANLYSIS

STRENGHTS

1. Barriers of market entry.

2. The industry shows a growth rate of about
8%.
3. The industry shows a strong diversification.
(25%, 44% ).
4. The industry is more robust than the
economy in general. (32%, 57% )
5. The industry shows a strong relationship with
suppliers and partners. (23%, 29% )
6. The industry has unique products. (53%,
26%)
 WEAKNESSES

1. Brand portfolio.

2. The structure of business units could be

critical. (23%, 23%)

3. They don’t get enough leads of new

customers.

4. Less penetration in rural areas.

5. Small agent base catering to huge customer

base as compared to big players.
 OPPORTUNITIES

1. New acquisitions.

2. New products and services.

3. Global markets.

4 .New market trends can be seen. (49%, 33%)

5. The industry faces a recovery. (25%, 47%)

6. New products and services are possible.

(42%, 49%)
 THREATS

1. Automation is an unknown factor for this

industry. (19%, 47%)

2. Increasing rates of interest.

3. Growing competition and lower profitability.

4. Price changes.

5. Entry of new competitors.

6. Introduction of Goods and Services Tax.

 2. BCG MATRIX
• The BCG matrix based on product life cycle
theory was developed by Bruce Henderson of
the Boston Consulting Group in the early
1970’s. It has 2 dimensions: Market Growth
Rate and Relative Market Share. It is based
upon the simple observation that company’s
business unit can be divided into 4 different
categories: Stars, Cash cows, Dogs
and Question marks.

• A company operates in various businesses or

markets. Each of its businesses operate in
different conditions. The corporate has to
realize that each of its businesses will earn
different amounts of profits and will require
different amounts of investments. The
corporate should learn to expect different
amounts of profits from its different businesses
and should invest in them depending on their
requirements..
• In the BCG matrix, market growth rate is
shown on the vertical axis and indicates the
annual growth rate of the industry in which
each product line operates. It is used as a proxy
for mar.

BCG analysis is mainly used for Multi Category /

Multi Product companies. All categories and
products together are said to be Business
portfolio. Thus, the various entities of your
business portfolio may move forward by a
different pace and with a different strategy.
The BCG analysis actually helps you in deciding
which entities in your business portfolio are
actually profitable, which are duds, which you
should concentrate on and which gives you a
competitive advantage over others.

Once you know which businesses stand where

in your business portfolio, you also come to
know which businesses need investments,
which needs harvesting (making money), which
needs divesting (reducing investment) and
which needs to be completely taken out of the
business portfolio. For a major organization like
HUL, ITC etc which have multiple categories
and within the categories, they have multiple
lines of products, the BCG analysis becomes
very important. At a holistic level, they get to
make a decision on which product to continue
and which product to be divested. Which
product can give new returns with good
investment, and which products are reaching
the apex of market share.
BCG Growth Share Matrix – The BCG growth
share matrix was developed by Henderson of
the BCG group in 1970’s. The matrix classifies
businesses / SBU’s by

1) Relative Market Share – The market share of

the business / SBU / Product in the market as
compared to its competitors and overall
product / category.

2) Market growth rate – The growth rate of the

industry as a whole is taken into consideration
from which the growth rate of the product is
extrapolated. This growth rate is then pitched
on the graph.

Thus by having 2 basic but at the same time

very important factors on X axis and Y axis, the
BCG matrix makes sure that the classifications
are concrete. Calculating the Market growth
rate comprises of both industry growth and
product growth rate thereby giving a fair
knowledge of where the product / SBU stands
in comparison to the Industry. The market
share on the other hand comprises of the
competition and the product potential in the
market. Thus when we consider growth rate
and market share together, it automatically
gives us an overview of the competition and
the industry standards as well as an idea of
what the future might bring for the product.

Once the businesses have been classified, they

are placed into four different quadrants of the
matrix. The quadrants of the matrix are divided
into :

1) Cash Cows – High market share but low

growth rate (most profitable).

2) Stars – High market share and High growth

rate (high competition).

3) Question marks – Low market share and

high growth rate (uncertainty).
4) Dogs – Low market share and low growth
rate (less profitable or may even be negative
profitability)

On the basis of this classification, strategies are

decided for each SBU / Product. Lets discuss
the characteristics and strategies of each
quadrant in detail.

1) Cash Cows in the BCG MATRIX

The cornerstone of any multi product business,
cash cows are products which are having a high
market share in a low growing market. As the
market is not growing, that cash cow gains the
maximum advantage by generating maximum
revenue due to its high market share. Thus for
any company, the cash cows are the ones
which require least investment but at the same
time give higher returns. These higher returns
enhance the overall profitability of the firm
because this excess revenue can be used in
other businesses which are Stars, Dogs or
Question marks.

2) Stars in the BCG Matrix

The best product which comes in mind when
thinking of Stars is the telecom products. If you
look at any top 5 telecom company, the market
share is good but the growth rate too is good.
Thus because these two factors are high, the
telecom companies are always in competitive
mode and they have to juggle between
investment and harvesting vis investing money
and taking out money time to time. Unlike cash
cows, Stars cannot be complacent when they
are top on because they can immediately be
overtaken by another company which
capitalizes on the market growth rate.
However, if the strategies are successful, a Star
can become a cash cow in the long run.
3) Question Marks in the BCG Matrix
Several times, a company might come up with
an innovative product which immediately gains
good growth rate. However the market share of
such a product is unknown. The product might
lose customer interest and might not be bought
anymore in which case it will not gain market
share, the growth rate will go down and it will
ultimately become a Dog. On the other hand,
the product might increase customer interest
and more and more people might buy the
product thus making the product a high market
share product. From here the product can
move on to be a Cash Cow as it has lower
competition and high market share. Thus
Question marks are products which may give
high returns but at the same time may also flop
and may have to be taken out of the market.
This uncertainty gives the quadrant the name
“Question Mark”.
4) Dogs in the BCG matrix
Products are classified as dogs when they have
low market share and low growth rate. Thus
these products neither generate high amount
of cash nor require higher investments.
However, they are considered as negative
profitability products mainly because the
money already invested in the product can be
used somewhere else. Thus over here
businesses have to take a decision whether
they should divest these products or they can
revamp them and thereby make them saleable
again which will subsequently increase the
market share of the product. Strategies for
Dogs – Depending on the amount of cash which
is already invested in this quadrant, the
company can either divest the product
altogether or it can revamp the product
through innovation / adding feature etc.
CHAPTER-4 FINDINGS AND SUGGESTIONS
 SUGGESTIONS

o Customer Category
To find effective customer relationship management,
broking firm can do one more thing which will be very
beneficial to them in finding asset customers from the
bottom level management to top level management.
Religare should adopt system of allotting customer
categories according to their transactions , due
payments , exposure , loyalty, frequency of trading and
all.

o Affiliated Awareness Programs

Religare shuld arrange affiliated programmes within its

own groups to come to the sense of new peple and
accordingly to prospecting and acquiring new customers.
Religare Retail Research
Religare Securities Ltd. (RSL) is a wholly owned
subsidiary of Religare Enterprises Limited (REL), a
leading diversified financial services group from
India. RSL is one of the market leading securities
firms in India serving over 8 lakh clients across both
Offline and Online platforms. Through its extensive
footprint extending to over 500 cities, the company
offers broking services in Equity, Currency and
Commodity (through its subsidiary Religare
Commodities Limited) as well as depository
participant services. RSL is a member of the NSE,
BSE, MCXSX, USE and a depository participant with
NSDL and CDSL. RSL also offers TIN facilitation &
PAN facility at select branches - a unique service to
help an individual with PAN, TAN and TDS/TCS
returns related requirements. In addition, RSL is an
NSDL-appointed enrolment agency for Aadhaar UID
(Unique Identification Number) and an AMFI-
registered mutual fund distributor.
CHAPTER-5 CONCLUSION AND RESULTS

Commodities market equity markets contrary

to the beliefs of many people, has been
inexistence in India through the ages and still
has to go a long way ahead. Perceptions
of investors towards equity
and commodity trading might change quite
a lot with time. The project reveals that equity
and commodity market works in delivery
base and intraday base .and commodity works
in future and derivative in which
investors invest money through the contracts
given i.e 2 months contracts, 3 months
contracts which expires last Thursday of every
month. The future market also provide the
benefits for the traders who want invest men
but they don’t have enough money at
particular time they can invest with margin
money in commodities and pay later to earn
profits. The investors can avail the benefits by
opting different options, forward contracting,
apply hedging to minimize the loss if occur in
the commodity market. It also provides the
facility of the hedging in the commodity market
by which a customer can minimize the losses
which he is facing and ultimately save the
principle amount for future investment.
Religare securities Ltd has the quality staff
which helps in retaining the customers for
trading and the employees provide the advice
about the most beneficial commodities and
equity provide the solution to the queries of
the customers. Thus, it is referred
thatemployees is providing the important role i
n satisfaction of the customers.The project
explains about satisfaction of the customers
who are trading with the Religare securities
Limited on the services provided by the RCL
which is essential for smooth functioning.
 What All I Learnt

 Communication Skills.

 Time Management.

 Marketing and Sales Skills.

 Problem Solving Skills.

 Relationship Management Skill

 My Task at Internship

 Demat Form Filling.

 Form Login.

 Telecom Services.

 Franchise.

 Attending Clients.
 REFRENCES
 I took help from my faculty guide and teachers.

 I took help from my friends and famlily.

 I took help from my Internship Head .

 I took ideas and help from employees of the office.

 I took help from newspapers and magazines.

 I took help from websites and internet for completion

of the project.