CHAPTER-1

INTRODUCTION OF THE TOPIC

In most industrialized countries, a substantial part of financial wealth is not managed directly
by savers, but through a financial intermediary, which implies the existence of an agency
contract between the investor (the principal) and a broker or portfolio manager (the agent).
Therefore, delegated brokerage management is arguably one of the most important agency
relationships intervening in the economy, with a possible impact on financial market and
economic developments at a macro level. In most of the metros, people like to put their money
in stock options instead of dumping it in the bank-lockers. Now, this trend pick pace in small but
fast developing cities like Chandigarh, Gurgaon, Jaipur, Tambala etc. My research is based on
the residents of Jaipur and its nearby areas. As the per-capita-income of the city is on the
higher side, so it is quite obvious that they want to invest their money in profitable ventures.
On the other hand, a number of brokerage houses make sure the hassle-free investment in
stocks. Asset management firms allow investors to estimate both the expected risks and
returns, as measured statistically. There are mainly two types of Portfolio management
strategies.

1. Passive Portfolio Strategy

2. Active Portfolio Strategy.

 OBJECTIVE OF THE STUDY

 To understand & analyse the marketing strategies and analyse online

 Trading of Indian Securities markets.
 To improve the format of daily sales report (DSR)
 To get the Demat account opened of potential customers in Indian stock market .
Analysis of need and satisfaction of distribution of financial services.
 To give a brief idea about the benefits available from investment.
 To discuss about the market trends of share market investment.

 To study some of the SIP schemes and analyse them observe the management process
of SIP.

 Explore the recent developments in the stock market in India.

 To give an idea about the regulations of stock market.

 CHAPTER-2

About Company

Cosmo Info Solutions is an ISO 9001: 2015 certified

software designing and development company that provides
complete Development & Training services for web application
development. Team of professional having expertise in the fields
of web designing, web development, SEO social media Marketing
and PPC all these individuals have more than 9 year of experience
in their fields. The experience of delivering as per commitment
and not panicking even in worst situations has helped us in a
maintaining the confidence of our clients and gain 100%
Satisfaction. We provide support, guidance and training needed
for the employees to ensure the delivery of quality services.

MISSION

To determine the challenges and embark the efficacy of optimum solutions. The vision of
COMO INFO SOLUTIONS also includes being a leader in the area of business, technology, and
people.

To be an emanated quality technical hub for software, Web, Apps, Finance, HR training, and to
help our customer to achieve the best-in-the class quality of consultancy, IT solution and
services.

COSMO INFO SOLUTIONS is committed to producing the best quality of creative and
compelling products and services for government agencies, students, private organizations, and
NGOs

vision
COSMO INFO SOLUTIONS have an entrenchment presence in the business and information
technology development and consultancy. bridging the gap between best-of-bread technology
and cutting -edge business solutions by our talented and determined team to a multitude of
clients.

Shares and Stock Market - An Overview

An organization in order to raise money divides its entire capital into small units of equal value. Each unit
is called a share.

A share is nothing but an indivisible unit of a company’s capital to be sold among individuals to increase
profit of the organization.

Shareholder
An individual owning one or more than one share of an organization is called a shareholder. In simpler
words, an individual purchasing one or more than one share from any private or public organization is
called a shareholder.

 A shareholder can sell his shares anytime depending on the current value of the share.
 He/she can purchase any new share issued by any other or same organization.
 A shareholder has the right to declared dividend.

Dividend
Why do people invest in shares ?

An organization pays the shareholders for investing in their company’s shares. The income earned by an
individual by investing in an organization’s share (private or public) is called as dividend.

What is Retained Earnings ?

The profit earned by an organization is put into use in the following two ways:

 It is paid to the shareholders as dividend.

 The profit earned by the organization is not distributed amongst the shareholders but is retained
and reinvested in the organization. This portion of the income is called retained earnings.

What is a Share Certificate ?

When an individual purchases shares from any organization, he/she is issued a certificate as a proof of
his investment. Such a certificate issued by an organization to the shareholders is called a share
certificate.

Types of Shares
1. Equity Shares

Equity shares also called as ordinary shares are the shares where the payment of dividend is directly
proportional to the profits earned by the organization. Higher the profits earned, higher the dividend,
lower the profits, and lower the dividend. In an equity share, dividends are paid at a fluctuating/floating
rate.
Preference Shares

Shares which enjoy preference over payment of dividends are called preference shares. Shareholders
enjoy fixed rate of dividends in case of preference shares.

Founder Shares

Shares held by the management or founders of the organization are called as founder shares.

Bonus Shares

Bonus shares are often issued to the shareholders when the organization earns surplus profits. The
company officials may decide to pay the extra profits to the shareholders either as cash (dividend) or
issue a bonus share to them.

Bonus shares are often issued by organizations to the shareholders free of charge as a gift in proportion
to their existing shares with the organization.

How to buy shares ?

Find a good broker for yourself. Make sure he has good knowledge about the share market and can
guide you properly.

To invest in shares one needs to open a DEMAT Account for online trading. A DEMAT Account is
mandatory for sale and purchase of shares anytime and anywhere.

An individual needs to have his PAN Card, a bank account, other necessary Identity proofs, address
proofs and so on.

What is a Stock Market ?

A stock market is a platform for trading of company’s shares at an agreed rate.

Bombay Stock Exchange (BSE)

The Bombay Stock Exchange (BSE) is the first and largest securities market in India and
was established in 1875 as the Native Share and Stock Brokers' Association. Based in
Mumbai, India, the BSE lists close to 6,000 companies and is one of the largest
exchanges in the world, along with the New York Stock Exchange (NYSE), NASDAQ,
London Stock Exchange Group, Japan Exchange Group, and Shanghai Stock Exchange.
The Bombay Stock Exchange (BSE) is an Indian stock exchange located at Dalal Street, Mumbai.
the BSE (formerly known as Bombay Stock Exchange Ltd.) The BSE is the world's 10th largest
stock exchange with an overall market capitalization of more than $2.2 trillion on as of April 2018.
The BSE has helped develop the country's capital markets, including the retail debt
market, and helped grow the Indian corporate sector.

National stock exchange (NSE)

The National Stock Exchange of India Limited (NSE) is the leading stock exchange of India,
located in Mumbai. The NSE was established in 1992 as the first demutualized electronic exchange
in the country. NSE was the first exchange in the country to provide a modern, fully automated
screen-based electronic trading system which offered easy trading facility to the investors spread
across the length and breadth of the country. Vikram Limaye is Managing Director & Chief Executive
Officer of NSE.
National Stock Exchange has a total market capitalization of more than US$2.27 trillion, making
it the world's 11th-largest stock exchange as of April 2018.[1] NSE's flagship index, the NIFTY 50, the
50 stock index is used extensively by investors in India and around the world as a barometer of the
Indian capital markets.

Securities Exchange Board of India (SEBI)

The Securities and Exchange Board of India (SEBI) is the regulator for the securities market
in India. It was established in 1988 and given statutory powers on 12 April 1992 through the SEBI
Act, 1992.it is passed by the Indian parliament.

Overview of SEBI

 Securities Exchange Board of India (SEBI) was established in 1988 to

regulate the functions of securities market.
 SEBI promotes orderly development in the stock market.
 SEBI was set up with the main idea to keep a check on malpractices and
protect the interest of investors.