TRANSITIONAL WORDS

Transition words prevent our writing from sounding stilted or choppy. They sew our
paragraphs together, making our writing flow better, connecting one idea to the next. If you
commit this list of transition words to memory, the next time you write, you'll be able to
weave your sentences together smoothly.
Purpose of Transition Words
It's important to make sure transitional words fall naturally into your composition. Review
the sentences below to see how the transition words make the writing flow better.
Take a look at these sentences without, and then with, transition words. Note the difference
the transitions make. This will help you see how they can tie our thoughts together more
cohesively.
 Carla couldn't sleep the night before her big presentation. She needed an extra large cup
of coffee before work.

Carla couldn't sleep the night before her big presentation. Therefore, she needed an extra
large cup of coffee before work.

 Jeffrey, we'll be ready to leave for the trip in 20 minutes. Fill up the car with gas please.

Jeffrey, we'll be ready to leave for the trip in 20 minutes. In the meantime, fill up the car
with gas please.

 The trip through the desert was long and tiring for the crew. They all agreed it was worth
it.

The trip through the desert was long and tiring for the crew. Afterward, they all agreed
it was worth it.

 Denise decided to stop doing her homework. She failed freshman English.

Denise decided to stop doing her homework. Consequently, she failed freshman
English.

 Last night, I had a vivid dream I was living in Paris. I went online and booked a trip.

Last night, I had a vivid dream I was living in Paris. As a result, I went online and
booked a trip.
List of Transition Words
Remember guys, balance is ‘key’ here. You don't want your writing to sound like a long
string of transition words. Rather, sprinkle them in wherever appropriate. They'll spice up
your writing and sew each section together smoothly.
Note that some of the transition words in the list are phrases and not singular words:

Above all Earlier In summary Similarly

Accordingly Especially In the first place Singularly

After Finally In the meantime So then

Afterward For example In this case Soon

Also For instance Incidentally Subsequently

As a result For the most part Including Such as

As a result of Furthermore Lastly There

As a rule Generally Later Thereby

As an example Hence Likewise Therefore

Before Here Namely Thus

Besides However Next To begin with

Beyond In addition to Opposite To summarize

By the way In brief Ordinarily To the left/right

Compared to In comparison to Otherwise Together with

Consequently In conclusion Over there Under

Conversely In particular Particularly Usually

Coupled with In short Regularly Wherefore

Thread Your Work Together
You can see how transition words are the thread to the sewer's needle. Instead of having
disjointed and clunky sentences, you can smooth out rough edges with cohesive transition
words. As with everything in life, moderation is key. Sprinkle these words only where it
seems obvious that the sentences or paragraphs could benefit from a little cohesion.
To tie this list up in a bow, remember one final punctuation note. Transition words are
usually followed by a comma. It demonstrates a brief pause between these words or phrases
and the connecting idea.
Developing a Strategy and a Marketing Mix

This activity requires you to develop an appropriate marketing mix for your own
restaurant. (Assume that you have a suitable budget and that reasonable
expenditure is possible.)

Firstly, decide on your overall strategy and your target market (that is, what is
going to make your restaurant successful in a very cluttered and competitive
industry?). Then outline the “details” (the marketing mix) for your restaurant. To
assist you, listed below are some “thought starters” for options/choices. (Note: you
don’t need to consider ALL these ideas.)

ACTIVITY/TASK

List of possible marketing mix elements:

Location – suburb/area? Extent of menu – broad or narrow?

Location –shopping center, city, waterfront? Frequency of menu changes?

Type of cuisine? Daily specials?

Quality of food? Any packaged meals/set menus?

Flexibility of meals? Children’s menu?

Type of service – table/self serve? Offer take away or home delivered?

Type of staff? Outdoor seating?

Alcohol available? Separate parking?

High quality coffee? Opening Hours? Days?

Seating capacity – 20, 50, 100, 200 seats? Quality of service?

Décor theme? Quality of furniture, plates, cutlery?

 Free wi-fi access? Special promotional deals?

Use advertising – type- frequency? Cater for special occasions?

Use letterbox drops? Baby high chairs?

Loyalty program? Kid’s playground?

Average price of meals? Complaints policy?

Discounts? – When? Bookings required?

Price relative to competitors? Music/entertainment?

Cash only and/or credit cards? Dance floor?

Separate drinks area? Display menu outside?

QUESTIONS

1. What are the main aspects of your restaurant that will make it successful? (That is, why will
people come to your restaurant?)
2. What’s the target market for your restaurant?
3. What’s a suitable name for your restaurant?
4. What’s your restaurant’s marketing mix? (Use some of the ideas listed in the above table, but
feel free to add some of your own.)