Discussing the Concepts (minimum 100 words)

1. How do consumers respond to various marketing efforts the company might use?
Which buyer characteristics that affect buyer behavior influence you most when
making a clothing purchase decision? Are these the same characteristics that
would influence you when making a computer purchase?
 Cultural
 Social
 Personal
 Psychological
2. What is an opinion leader? Describe how marketers attempt to use opinion leaders
to help sell their products.
Marketers of brands subjected to strong group influence must figure out how
to reach opinion leaders—people within a reference group who, because of
special skills, knowledge, personality, or other characteristics, exert social
influence on others.
3. Name and describe the types of consumer buying behavior. Which one would most
likely be involved in the purchase of a mobile phone purchase? For choosing a
frozen dinner?
 Complex Buying Behavior
 Dissonance-Reducing Buying Behavior
 Habitual Buying Behavior
 Variety-Seeking Buying Behavior
4. Explain the stages of the consumer buyer decision process and describe how you
or your family went through this process to make a recent purchase.