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Graphic design is all about building and projecting the right image-
creating an identity, and carrying is through consistently.

Once again, graphic design is not an ode to aesthetic – it’s a

function of business, and an astute method of marketing. Good
design is a good investment.

Ruce Duncan believes in these statements, and

B espouse the fact and he can prove it. A very

successful senior designer with Brisbane Rankin
Bevers Bevers Maher, Bruce has worked closely with
the Australian Tourism Commission, where he has been
encouraged to specialize in design for the hospitality and
tourism industry. Graphics design is increasingly being recognized
as an integral part of the hotel and resort development. More and
more leisure and hospitality developers are looking to visual
communications to clearly define their market. Tourist destinations
have become a very competitive business.