SWOT Analysis Rubric for Student Learning Outcomes Assessment

Student________________________ Course_____________________Evaluator________________________________ Date__________________

Score

Performance
Rating = 5 Rating = 3 Rating = 1
Criteria

Strengths Comprehensive and realistic list that states List is not comprehensive enough or it Clearly lacks effort in the development of
(Internal the basis for the company’s competitive contains strengths that are not realistic. the criteria.
Audit) edge.

Weaknesses Comprehensive and realistic list that states Comprehensive and realistic list that states Clearly lacks effort in the development of
(Internal areas in which the company struggles and areas in which the company struggles. the criteria.
Audit) provides a solution to correct the weakness.

Opportunities Comprehensive and realistic list of well Comprehensive and realistic list of well Clearly lacks effort in the development of
(External thought-out opportunities for profit and thought-out opportunities for profit and the criteria.
Audit) growth. Provides plan for realizing the growth.
opportunities.

Threats Comprehensive and realistic list that state Comprehensive and realistic list that state Clearly lacks effort in the development of
(External the threats that may affect the company’s the threats that may affect the company’s the criteria.
Audit) competitive edge. Provides solutions to competitive edge.
meet those threats head-on.

Total

Evaluator Comments:

Walsh College of Accountancy and Business Administration 02/2011

Excerpted with permission from CHS Virtual Business