SWOT ANALYSIS

What Is SWOT Analysis?

SWOT (strengths, weaknesses, opportunities, and
threats) analysis is a framework used to evaluate
a company's competitive position and to develop
strategic planning. SWOT analysis assesses
internal and external factors, as well as current
and future potential.

Components of SWOT Analysis

Every SWOT analysis will include the following four categories. Though the elements
and discoveries within these categories will vary from company to company, a SWOT
analysis is not complete without each of these elements:

What do you do well? What could you improve? What opportunities are What threats could harm you?

What unique resources can Where do you have fewer What trends could you What is your competition
you draw on? ?resources than others take advantage of? doing?

What do others see as your What are others likely to How can you turn your What threats do your
strengths? see as weaknesses? strengths into opportunities? weaknesses expose to you?

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 SWOT ANALYSIS
How to Do a SWOT Analysis
Step 1: Determine Your Objective

With an objective in mind, a company will have

guidance on what they hope to achieve at the
end of the process. In this example, the SWOT
analysis should help determine whether or not
the product should be introduced.

Step 2: Gather Resources

Every SWOT analysis will vary, and a company
may need different data sets to support
pulling together different SWOT analysis
tables. A company should begin by
understanding what information it has access
to, what data limitations it faces, and how
reliable its external data sources are.

Step 3: Compile Ideas

For each of the four components of the SWOT

analysis, the group of people assigned to
performing the analysis should begin listing
ideas within each category. Examples of
questions to ask or consider for each group
are in the table below.

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SWOT ANALYSIS

Strengths are the qualities that enable us to

accomplish the organization’s mission. These are the
basis on which continued success can be made and
.continued/sustained

Weaknesses are the qualities that prevent us from

accomplishing our mission and achieving our full
potential. These weaknesses deteriorate influences on
the organizational success and growth. Weaknesses
are the factors which do not meet the standards we
.feel they should meet

Opportunities are presented by the environment within

which our organization operates. These arise when an
organization can take benefit of conditions in its
environment to plan and execute strategies that enable
it to become more profitable. Organizations can gain
.competitive advantage by making use of opportunities

Threats arise when conditions in external environment

jeopardize the reliability and profitability of the
organization’s business. They compound the
vulnerability when they relate to the weaknesses.
Threats are uncontrollable. When a threat comes, the
stability and survival can be at stake. Examples of
threats are - unrest among employees; ever changing
technology; increasing competition leading to excess

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 SWOT ANALYSIS
Advantages of SWOT Analysis
.It is a source of information for strategic planning
.Builds organization’s strengths
.Reverse its weaknesses
.Maximize its response to opportunities
.Overcome organization’s threats
.It helps in identifying core competencies of the firm
.It helps in setting of objectives for strategic planning
. It helps in knowing past, present and future so that by using
past and current data, future plans can be chalked out

Example of SWOT analysis

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université el hadj lakhdar
Institut
d'architecture
BATNA

SWOT
ANALYSIS
Atelier de
Planification

CREE PAR
Bensaadallah Djouad
Benmohammed Soundous
Bouzid zineb
Benmeziane boutheina