Unit 34

Ex. 34.1
1. mode, median, average or mean
2. sum, halfway
3. range, extremes

Ex. 34.2
1. probability
2. outcomes
3. variables
4. random
5. distribution
6. correlate
7. trends
8. significantly

Ex. 34.3
1. 2:1, two to one (two thirds)
2. Outliers
3. Often
4. No. To be reliable, results must be similar each time the same method is used
5. 10 per cent
6. 18
7. The total number of cases
8. What the average difference from the norm is
9. Probably not. To be valid, it must measure what it claims to measure.
Breakfast and lunch alone will not tell us everything about eating habits.
10. It does show a normal distribution. It is called a bell curve.

Unit 35
Ex. 35.1
1. Shows/indicates/plots
2. y/vertical
3. x/horizontal
4. key/legend
5. varied
6. reached
7. peak
8. decline/fall/drop
9. explained
10. by the fact
Ex. 35.2
1.

Рядок 1
Рядок 2
Рядок 3
Рядок 4

2. A cross-section
3. Columns run vertically, rows run horizontally
4. A flowchart
5. four
6. Next to each other
7. A key
8. A random sample
9. (a) they cross each other; (b) they run alongside each other with an equal
interval between them
10. b

Ex. 35.3
1. Segments
2. Plotting
3. peak
4. stages
5. intersect
6. adjacent points (without each other)
7. decline
8. row

Ex. 35.4
1. plummeted, risen
2. fell below
3. depreciates, more than halved
4. appreciate, soared
5. multiplied, fallen/decreased
6. exceeded In this sentence there is a mistake not see the figure 3, but see
figure 3
7. grew/rose, doubled
8. declining/falling
Unit 48
Ex. 48.1
1. they go up and down
2. nothing at all
3. less
4. a big change
5. better
6. less strict

Ex.48.2
1. recovering
2. converting
3. refine
4. abandon
5. adjust
6. status quo
7. maintain
8. restore
9. sweeping
10. gradual

Ex.48.3
1. in
2. to/from/out of
3. (away) from
4. on
5. on
6. to
7. from
8. to
9. of (in)
10. of; on

Ex. 48.4
1. expansion
2. sustainable
3. perceptible
4. increasingly
5. development
6. elimination
7. modifications
8. adjustments
9. acquisition
10. relaxation

Unit 26
Ex. 26.1
1. brand
2. positioning
3. promise
4. equity
5. branding

Ex. 26.2
1. face-to-face, remote; house calls, personable
2. trust, touch, promise
3. damaged, disappointed

Ex. 26.3
1. a) house calls; b) telephone, Internet
2. brand equity is lost and brand promise is broken
3. a) hang up their hats
b) mirrors a move
c) another nail in the coffin

Ex. 26.4
1. brand positioning
2. brand extension, brand stretching
3. brand dilution

Unit 27
Ex. 27.1
1. a) joint venture, joint venture
2. b) indirect export, agents
3. c) direct investment, direct investment
4. d) licensing agreement, licensing agreement, under licence, joint venture
5. e) export manager, agent, direct export, export manager

Order: b, d, a, c, e
Ex. 27.2
1. b
2. a
3. b
UNIT 50
Ex. 50.1
1. present
2. call; make / give
3. welcome
4. on; of
5. discuss / address

Ex. 50.2
1. come back to
2. moving on; skip; more
3. feel free to
4. going round; spare / extra
5. run out
6. Having said that
7. go back to
8. That’s all I have to say
9. Going back to / To go back to / Getting back to
10. go over time; leave

Ex. 50.3
1. on
2. with; to
3. to
4. to
5. by
6. for
7. in
8. on; out

Ex. 50.4
1. Dr Fensel will now take questions.
2. As the slide shows, global warning is the main issue that is occupying the
minds of scientist now.
3. Our study draws heavily on researches done in our lab.
4. I want to raise another issue concerning this problematic topic.
5. Don’t you mind me making a comment.
6. I will begin by giving an overview of the topic.
7. This the first time I’ve given / made a presentation so I’m a little bit anxious.