Case Study: 1

Course : EMBA 500

TERM: FALL 2019-1
POINTS: 20
Student Name:_____________________
Student Registration Number: ------------------------------

CATFISH CREEK CANOE COMPANY

Questions:
1: What marketing challenges does Steve Davidson face?
2: What factors should be considered in developing his pricing strategy?
3. What price should he charge for his Canoes?
4. What do you think of his proposed venture?

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