Professional Documents
Culture Documents
In the last three chapters, we focused on the demand side of the market-
the preferences and behavior of consumers. Now we turn to the supply
side and examine the behavior of producers. We will see how firms can
produce efficiently and how their costs of production change with
changes in both input prices and the level of output. We will also see CHAPTER OUTLINE
that there are strong similarities between the optimizing decisions made
5.1 The Technology of Production
by firms and those made by consumers. In other words, understanding
148
consumer behavior will help us understand producer behavior.
In this chapter and the next we discuss the theory of the firm, 5.2 Production with One Variable
which describes how a firm makes cost-minimizing production deci- Input (Labor) 150
sions and how the firm's resulting cost varies with its output. Our 5.3 Production with Two Variable
knowledge of production and cost will help us understand the charac- Inputs 158
teristics of market supply. It will also prove useful for dealing with 5.4 Returns to Scale 165
problems that arise regularly in business. To see this, just consider
some of the problems often faced by a company like Tata Motors. How LIST OF EXAMPLES
much assembly-line machinery and how much labor should it use in
its new automobile plants? If it wants to increase production, should it 5.1 Malthus and the Food Crisis 156
hire more workers, construct new plants, or both? Does it make more 5.2 A Production Function for
sense for one automobile plant to produce different models, or should Wheat 164
each model be manufactured in a separate plant? What should Tata 5.3 Returns to Scale in the Carpet
Motors expect its costs to be during the coming year? How are these Industry 167
costs likely to change over time and be affected by the level of produc-
tion?These questions apply not only to business firms but also to other
producers of goods and services, such as governments and non profit
agencies.
• theory of the firm These three steps are the building blocks of the theory of the firm, and we will
Explanation of how a firm discuss them in detail in this chapter and the next. We will also address other
makes cost-minimizing
production decisions and
important aspects of firm behavior. For example, "assuming that the firm is
how its cost varies with its always using a cost-minimizing combination of inputs, we will see how its total
output. cost of production varies with the quantity it produces and how it can choose
that quantity to maximize its profit.
We begin this chapter by showing how the firm's production technology can
be represented in the form of a production function-a compact description of
how inputs are turned into output. We then use the production function to
show how the firm's output changes when just one of its inputs (labor) is var-
ied, holding the other inputs fixed. Next, we turn to the more general case in
which the firm can vary all of its inputs, and we show how the firm chooses a
cost-minimizing combination of inputs to produce its output. We will be partic-
ularly concerned with the scale of the firm's operation. Are there, for example,
any technological advantages that make the firm more productive as its scale
increases?
In the production process, firms turn inputs into outputs (or products). Inputs,
• factors of production which are also called factors of production, include anything that the firm must
Inputs into the production use as part of the production process. In a bakery, for example, inputs include
process (e.g., labor, capital,
and materials).
the labor of its workers; raw materials, such as flour and sugar; and the capital
invested in its ovens, mixers, and other equipment needed to produce such
outputs as bread, cakes, and pastries.
As you can see, we can divide inputs into the broad categories of labor,
materials, and capital, each of which might include more narrow subdivisions.
Labor inputs include skilled workers (carpenters, engineers) and unskilled
workers (agricultural workers), as well as the entrepreneurial efforts of the firm's
managers. Materials include steel, plastics, electricity, water, and any other goods
that the firm buys and transforms into final products. Capital includes land,
buildings, machinery and other equipment, as well as inventories.
CHAPTER 5 • Production 149
q = F(K, L) (5.1)
This equation relates the quantity of output to the quantities of the two
inputs, capital and labor. For example, the production function might describe
the number of personal computers that can be produced each year with a
lO,OOO-square-footplant and a specific amount of assembly-line labor. Or it
might describe the crop that a farmer can obtain using specific amounts of
machinery and workers.
It is important to keep in mind that inputs and outputs are flows. For example,
our PC manufacturer uses a certain amount of labor each year to produce some
number of computers over that year. Although it might own its plant and
machinery, we can think of the firm as paying a cost for the use of that plant
and machinery over the year. To simplify things, we will frequently ignore the
referenceto time and refer only to amounts of labor, capital, and output. Unless
otherwise indicated, however, we mean the amount of labor and capital used
eachyear and the amount of output produced each year.
Because the production function allows inputs to be combined in varying
proportions, output can be produced in many ways. For the production func-
tion in equation (5.1), this could mean using more capital and less labor, or
viceversa. For example, a building can be constructed in a labor-intensive way
using many workers, or in a capital-intensive way using machines and only a
fewworkers.
Note that equation (5.1) applies to a given technology-that is, to a given state
ofknowledge about the various methods that might be used to transform inputs
into outputs. As the technology becomes more advanced and the production
function changes, a firm can obtain more output for a given set of inputs. For
example, a new, faster assembly line may allow a hardware manufacturer to
produce more high-speed computers in a given period of time.
Production functions describe what is technically feasible when the firm oper-
ates efficiently-that is, when the firm uses each combination of inputs as effec-
tively as possible. The presumption that production is always technically
efficientneed not always hold, but it is reasonable to expect that profit-seeking
firmswill not waste resources.
lIn this chapter and those that follow, we will use the variable q for the output of the firm, and Q for
theoutput of the industry.
150 PART 2 • Producers, Consumers, and Competitive Markets
When deciding how much of a particular input to buy, a firm has to compare
the benefit that will result with the cost. Sometimes it is useful to look at the
benefit and the cost on an incremental basis by focusing on the additional
output that results from an incremental addition to an input. In other situa-
tions, it is useful to make the comparison on an average basis by considering
the result of substantially increasing an input. We will look at benefits and
costs in both ways.
When capital is fixed but labor is variable, the only way the firm can produce
more output is by increasing its labor input. Imagine, for example, that you are
managing a clothing factory. Although you have a fixed amount of equipment,
you can hire more or less labor to sew and to run the machines. You must decide
how much lab or to hire and how much clothing to produce. To make the
decision, you will need to know how the amount of output q increases (if at all)
as the input of labor L increases.
Table 5.1 gives this information. The first three columns show the amount of
output that can be produced in one month with different amounts of labor and'
capital fixed at 10 units. The first column shows the amount of labor, the second
the fixed amount of capital, and the third total output. When labor input is zero,
output is also zero. Output then increases as labor is increased up to an input of
8 units. Beyond that point, total output declines: Although initially each unit of
labor can take greater and greater advantage of the existing machinery and
plant, after a certain point, additionallabor is no longer useful and indeed can
CHAPTER 5 • Production 151
0 10 0
10 10 10 10
2 10 30 15 20
3 10 60 20 30
4 10 80 20 20
5 10 95 19 15
6 10 108 18 13
7 10 112 16 4
8 10 112 14 0
9 10 108 12 -4
10 10 100 10 -8
be counterproductive. Five people can run an assembly line better than two, but
ten people may get in one another's way.
Output
per
month
D
112 -----------------------~ i -~~~-
~~
; Total Product
I
I
I
I
I
I
I
I
60 I
I
I
I
I
I
I
I
I
I
I
o 1 2 3 4 5 6 7 8 9 10
I
I Labor per Month
I
I (a)
I
I
I
30
Output
per
worker 20
per
month
10
o 1 2 4 5 6 7 8 ~~~ 10
~~~
(b)
Labor per month
line running from the origin to B in Figure 5.1(a). In general, the average product of
labor is given by the slope of the line drawn from the origin to the corresponding point
on the total product curve.
The Relationship between the Average and Marginal Products Note the graph-
ical relationship between average and marginal products in Figure 5.1(a).At B,the
marginal product oflabor (the slope of the tangent to the total product curve at B-
not shown explicitly) is greater than the average product (dashed line OB). As a
result, the average product of labor increases as we move from B to C. At C, the
average and marginal products of labor are equal: While the average product is
the slope of the line from the origin, DC, the marginal product is the tangent to the
total product curve at C (note the equality of the average and marginal products at
point E in Figure 5.1(b». Finally, as we move beyond C toward D, the marginal
product falls below the average product; you can check that the slope of the tan-
gent to the total product curve at any point between C and D is lower than the
slope of the line from the origin.
occur,for example, if the most highly qualified laborers are hired first and the
least qualified last). In our analysis of production, we have assumed that all
laborinputs are of equal quality; diminishing marginal returns results from lim-
itations on the use of other fixed inputs (e.g., machinery), not from declines in
'worker quality. In addition, do not confuse diminishing marginal returns with
negative returns. The law of diminishing marginal returns describes a declining
marginal product but not necessarily a negative one.
The law of diminishing marginal returns applies to a given production
technology. Over time, however, inventions and other improvements in tech-
nologymay allow the entire total product curve in Figure 5.1(a) to shift upward,
'so that more output can be produced with the same inputs. Figure 5.2 illustrates
this principle. Initially the output curve is given by aI' but improvements in
technology may allow the curve to shift upward, first to O2, and later to 03•
Suppose, for example, that over time, as labor is increased in agricultural pro-
duction, technological improvements are being made. These improvements
might include genetically engineered pest-resistant seeds, more powerful and
effectivefertilizers, and better farm equipment. As a result, output changes from
A (with an input of 6 on curve 01) to B (with an input of 7 on curve O2) to
C(with an input of 8 on curve 03).
The move from A to B to C relates an increase in labor input to an increase in
output and makes it appear that there are no diminishing marginal returns
when in fact there are. Indeed, the shifting of the total product curve suggests
that there may be no negative long-run implications for economic growth. In
fact,as we can see in Example 5.1, the failure to account for long-run improve-
mentsin technology led British economist Thomas Malthus wrongly to predict
direconsequences from continued population growth.
Output
per le
I
-.•.•..•••• ••••
time I ••••
I ••
period 1 ••••
I 03
100 I
B I
--"-- ...
I ••••
:
I
I
••••
.
••
I I ••
A I I ••
50
---- --t--,--__
I I I ••••
O2
I I I ••••
I I I ••
I I I ••••
I I I ••
I I I ••
: : : 01
I I I
I I I
I I I
I I
o 1 2 3 4 5 6 7 8 9 10
Labor per time period
350 3.6
3.4
()
300
3.2 @
8,... a
0
~
11
250
3
2.8
1
CJl
C 9'
x ."
Qj
"0 200 2.6 :i.
n
.5 0
Qj
.~ 2.4 ='CJl
Po. "0
150 ..•."
'8 2.2 :T
& ."
2 ~
..•
100 e.
1.8
50 1.6
·1970 1975 1980 1985 1990 1995 2000 2005
H)-P-R-O-O-U-C-T-IO-N-W-I-TH-T-WO-VA-R-I-A-B-LE-IN-P-U-T-S--
Isoquants
Let's begin by examining the production technology of a firm that uses two
inputs and can vary both of them. Suppose that the inputs are labor and capital
and that they are used to produce food. Table 5.3 tabulates the output achievable
for various combinations of inputs.
Labor inputs are listed across the top row, capital inputs down the column on
the left. Each entry in the table is the maximum (technically efficient) output. that
can be produced each year with each combination of labor and capital used over
that year. For example, 4 units of labor per year and 2 units of capital per year
yield 85 units of food per year. Reading along each row, we see that output
increases as labor inputs are increased, while capital inputs remain fixed.
Reading down each column, we see that output also increases as capital inputs
are increased, while labor inputs remain fixed.
The information in Table 5.3 can also be represented graphically using iso-
• isoquant Curve showing all quants. An isoquant is a curve that shows all the possible combinations of inputs
possible combinations of inputs that yield the same output. Figure 5.4 shows three isoquants. (Each axis in the
that yield the same output.
figure measures the quantity of inputs.) These isoquants are based on the data
in Table 5.3, but are drawn as smooth curves to allow for the use of fractional
amounts of inputs.
For example, isoquant ql shows all combinations of labor and capital per year
that together yield 55 units of output per year. Two of these points, A and 0, cor-
respond to Table 5.3. At A, 1 unit of labor and 3 units of capital yield 55 units of
output; at 0, the same output is produced from 3 units of labor and 1 unit of
capital. Isoquant q2 shows all combinations of inputs that yield 75 units of
output and corresponds to the four combinations of labor and capital circled in
CHAPTER 5 • Production 159
Capital
per
year
3~············································· .• ~, .........................•
~ .......................................................................•................
2
I
I
I
I
1 ------r-----~------
I I
I I
I I
55
I I
I I
thetable (e.g., at B, where 2 units of labor and 3 units of capital are combined).
Isoquant q2 lies above and to the right of ql because obtaining a higher level of
output requires more labor and capital. Finally, isoquant q3 shows labor-capital
combinations that yield 90 units of output. Point C, for example, involves 3 units
of labor and 3 units of capital, whereas Point E involves 2 units of labor and
5units of capital. '
Isoquant Maps When a number of isoquants are combined in a single graph, we • isoquant map Graph com-
call the graph an isoquant map. Figure 5.4 shows three of the many bining a number of isoquants,
used to describe a production
isoquants that make up an isoquant map. An isoquant map is another way function.
of describing a production function, just as an indifference map is a way of
describing a utility function. Each isoquant corresponds to a different level of
output, and the level of output increases as we move up and to the right in the
figure.
Input Flexibility
Isoquants show the flexibility that firms have when making production deci-
sions:They can usually obtain a particular output by substituting one input for
another.It is important for managers to understand the nature of this flexibility.
Forexample, fast-food restaurants have recently faced shortages of young,
low-wage employees. Companies have responded by automating-adding
self-servicesalad bars and introducing more sophisticated cooking equipment.
They have also recruited older people to fill positions. As we will see in
271 MBNP3 t MifTmSUik- DfekmdUik- QeT DfdgUlalanU LQibUlk
AYohsYk
odq
xdYq 5
n 1 2 3 4 5
JYanqodqxdYq
@dbYtrd
vd Yqdjddohmf ntsots bnmrsYmsax lnuhmf YknmfYmhrnptYms, sgd snsYk
bgYmfd
t H hmntsots ltrs ad ydqn. Rgtr,
(LO J)(?J) , (LO q,)Iq, A0
162 O?PR 2 • Oqnctbdqr. Anmrtldqr. Ymc Anlodshshud LYqjdsr
Mnv, ax qdYqqYmfhmf
sdqlr vd rdd sgYs
OqnctbshnmDtmbshnmr-Rvn QodbhYk
AYrdr
Gm»3.1. vd dwokYhmsgYs svn Rvn dwsqdld bYrdr ne oqnctbshnm etmbshnmrrgnv sgd onrrhakd qYmfdne hmots
fnncr Yqd odqedbs rtarshstsdr rtarshstshnm hmsgd oqnctbshnm oqnbdrr. Gmsgd ehqrsbYrd,rgnvm hmDhftqd 5.6,
hesgd lYqfhmYk qYsdne rtarsh-
stshnm ne nmd enq sgd nsgdq hr
hmotsr sn oqnctbshnm YqdyoHpomJIKlIJsJKJoI enq nmd Ymnsgdq.Fdqd sgd LPRQ hr
Y bnmrsYms. bnmrsYms YsYkkonhmsrnmYmhrnptYms.?r Yqdrtks,sgd rYld ntsots (rYx <=, bYmad
oqnctbdc vhsg lnrskx bYohsYk (YsI,. vhsg lnrskx kYanq(YsL,. nq vhsg YaYkYmbdc
bnlahmYshnmne ansg (YsK,0 DnqdwYlokd, ltrhbYk hmrsqtldmsr bYmad lYmteYb-
stqdc Yklnrs dmshqdkx vhsg lYbghmd snnkr nq vhsg udqx edv snnkr Ymcghfgkx
rjhkkdckYanq.
• ehwdc-oqnonqshnmr oqnctb- Dhftqd 5.7 hkktrsqYsdr
sgd noonrhsd dwsqdld, sgd ehwdc-oqnonqshnmr oqnctbshnm
shnm etmbshnm Oqnctbshnm etmbshnm,rnldshldr bYkkdcY aowvsJsop yHwnKmJswv pKvmJswv/ Gmsghr bYrd, hs15
etmbshnmvhsg J-rgYodc
hrnptYmsr, rn sgYs nmkxnmd hlonrrhakd sn lYjd Ymxrtarshstshnm Ylnmf hmotsr. CYbg kdudkne ntsots
bnlahmYshnm ne kYanqYmc qdpthqdr YrodbhehbbnlahmYshnmne kYanqYmcbYohsYk: ?cchshnmYkntsots bYmmns
bYohsYkbYmad trdc sn ad nasYhmdctmkdrr lnqd bYohsYk YmckYanqYqdYccdc hmrodbhehboqnonqshnmr.?r
oqnctbd dYbg kdudkne ntsots. Yqdrtks, sgd hrnptYmsr YqdJ-rgYodc, itrs Yr hmcheedqdmbd btqudr YqdJ-rgYodc
vgdm svn fnncr Yqdodqedbsbnlokdldmsr. ?m dwYlokd hr sgd qdbnmrsqtbshnm ne
Gm»3.1. vd dwokYhmsgYs svn
fnncr Yqd odqedbs bnlokd-
ldmsr vgdm sgd hmcheedqdmbd
btqudr enq sgd fnncr Yqd
rgYodc Yr qhfgs Ymfkdr. AYohsYk
odq
xdYq
/
AYohsYk 0
0
odq 0
0
0
xdYq 0
0
0
0
0
0
0
/.80..... G7
/// A
0
0
0
0
22
/-------q2
K
0
0
0
0
0
0010"-0000000
0 9
/
<3
0
0
0
/
0
0
0
/
0
/
gntqr odq
xdYq)
120
211 9
-----------~-:,-2~~- z: @
42 1111111111111111111r11111111r,6111111111
H H Ntsots A 13,800 @trgdkr
80 : ,WJA 260 : odq UdYq
H H
H H
H H
H H
H H
32 55
H H
H H
H H
H H
H H
H H
H H
H H
H H
5Rgd ennc oqnctbshnm etmbshnmnm vghbg sghr dwYlokd hr aYrdc qdkYsdrsn sgd SQ Ymchr fhudm ax sgd
dptYshnmG < 100(I8J.2), vgdqd G hr sgd qYsdne ntsots hmatrgdkr ne vgdYs odq xdYq,q hr sgd ptYmshsxne
lYbghmdr hmtrd odq xdYq,YmcJ hr sgd mtladq ne gntqr ne kYanqodq xdYq.
DGBMPEN 6 t MifTmSlafe 276
Y RFTURNS TO SDCLF
Ntq YmYkxrhr ne hmots rtarshstshnm hmsgd oqnctbshnmoqnbdrr gYr rgnvm tr vgYs
gYoodmrvgdm Yehql rtarshstsdr nmd hmots enq Ymnsgdqvghkd jddohmf ntsots
bnmrsYms.Fnvdudq, hmsgd knmfqtm, vhsg Ykkhmotsr uYqhYakd, sgd ehql ltrs Ykrn
bnmrhcdqsgd adrs vYx sn hmbqdYrd ntsots. NmdvYx sn cn rn hrsn bgYmfdsgd Imito
nesgdnodqYshnm ax hmbqdYrhmf itt wpJro svyKJI Jw yHwnKmJswv sv yHwywHJswv/ GehssYjdr
nmdeYqldq vnqjhmf vhsg nmd gYqudrshmflYbghmd nm nmd gdbsYqdne kYmcsn
oqnctbd 100 jhknfqYlr ne vgdYs, vgYs vhkkgYoodm sn ntsots hevd ots svn
eYqldqrsn vnqj vhsg svn lYbghmdr nm svn Ybqdrne kYmc=Ntsots vhkkYklnrs
bdqsYhmkxhmbqdYrd, ats vhkkhscntakd, lnqd sgYmcntakd, nq kdrr sgYmcntakd=
Pdstqmrsn rbYkdhr sgd qYsdYsvghbg ntsots hmbqdYrdrYr hmotsr YqdhmbqdYrdc • qdstqmr sn rbYkd PYsd
oqnonqshnmYsdkx. Td vhkkdwYlhmdsgqddcheedqdms bYrdr:hmbqdYrhmf, bnmrsYms, Ymc Ysvghbg ntsots hmbqdYrdr
Yr hmotsr Yqd hmbqdYrdc
cdbqdYrhmfqdstqmrsn rbYkd.
oqnonqshnmYsdkx.
HeSiUQkaeW
NUlmiek lf OSQcUGentsots lnqd sgYmcntakdr vgdm hmotsr Yqd
cntakdc, sgdqd YqdhmbqdYrhmfqdstqmr sn rbYkd.Rghr lhfgs YqhrdadbYtrd sgd • hmbqdYrhmfqdstqmr sn rbYkd
QhstYshnmhmvghbg ntsots
lnqd sgYm cntakdr vgdm Ykk
hmotsr Yqdcntakdc,
6Thsgsgd oqnctbshnm etmbshnmfhudm hmennsmnsd6, hshrmnscheehbtks(trhmf bYkbtktr) sn rgnv sgYssgd
lYqfhmYkqYsdne sdbgmhbYkrtarshstshnm hr fhudmax LPRQ A ,bda0bdq, A )32A,)q8•,0 Rgtr, sgd LPRQ
cdbqdYrdrYr sgd bYohsYk-sn-kYanq qYshneYkkr.Dnq Ymhmsdqdrshmfrstcx ne YfqhbtkstqYkoqnctbshnm hm
GrqYdk,
rdd PhbgYqc C. Htrs, BYuhc VhkadqlYm, Ymc ChsgYmFnbglYm, "CrshlYshnm ne Ltkshbqno
Oqnctbshnm Dtmbshnmr,"9uoHsmiv PwKHvit wp9qHsmKtJKHit AmwvwusmI 65 (1983): 770-80,
388 MBNP3 t MifTmSUik- DfekmdUik- QeT DfdgUlalanU LQibUlk
Eecreasing Returns to Scale DhmYkkx, ntsots lYx kdrr sgYmcntakd vgdm Ykk
wdecreasing returns to scale hmotsr cntakd. Rghr bYrdne cdbqdYrhmfqdstqmr sn rbYkdYookhdrsn rnld ehqlr
OalmQlafeaeoXaSXfmlgml cUkk vhsg kYqfd-rbYkdnodqYshnmr.
CudmstYkkx,cheehbtkshdr
hmnqfYmhyhmf YmcqtmmhmfY
lXQe TfmRcUkoXUe Qccaegmlk
QiUTfmRcUT/ kYqfd-rbYkdnodqYshnm lYx kdYcsn cdbqdYrdcoqnctbshuhsxne ansg kYanqYmcbYo-
hsYk.AnlltmhbYshnm adsvddm vnqjdqr YmclYmYfdqr bYmadbnld cheehbtkssn
lnmhsnqYrsgdvnqjokYbdadbnldr lnqd hlodqrnmYk.Rgtr, sgd cdbqdYrhmf-qdstqmr
bYrd hr khjdkxsn ad YrrnbhYsdcvhsg sgd oqnakdlr ne bnnqchmYshmfsYrjr Ymc
lYhmsYhmhmfY trdetk khmdne bnlltmhbYshnm adsvddm lYmYfdldms Ymc
vnqjdqr.
AYohsYk AYohsYk
6mYbghmd (lYbghmd I
gntqr) gntqr)
6
30
4
4
3
2
n ~ ~ ~ 71 9
86711r111-11111111
5 10 15 5 10
JYanq (gntqr) JYanq (gntqr)
(Q) .:0