INTERACTIVE VIDEO

DEFINING AND MEASURING PERFORMANCE

TABLE OF CONTENTS
3 19

4 24

6 27

9 28

13 29

17 30
INTRODUCTION

3
EXECUTIVE SUMMARY

4
EXECUTIVE SUMMARY


5
USAGE STATUS
Figure 1: Approximately 1 in 5 study participants are already using interactive video.

How Interactive Video is Viewed

Already using 20%

Beginning to use 12%

Planning to use 15%

Understand, but not using 22%

Aware, but don't understand 18%

Not aware of it 10%

Don't know 3%

0% 5% 10% 15% 20% 25%

Interactive Video Benchmark Study, Demand Metric, November 2015, n=515

6
USAGE STATUS
Figure 2: No one reason dominates this list of what prevents interactive video usage.

Reasons for Not Using Interactive Video

Don't have the budget 33%

Don't have the
skills/expertise to use 30%
Don't understand how it
works 30%
Don't know the benefits 25%
Not a high priority 24%
Don't have the technology 19%
Takes too much time to
implement 13%
Can't get management
support 6%
Don't need it 3%
Other reasons 10%
0% 10% 20% 30% 40%

Interactive Video Benchmark Study, Demand Metric, November 2015, n=515

7
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