Fogra Graphic Technology

Research Association

Current trends in standardization

Print Summit Mumbai,

BMPA
February 24, 2011

Dr. Eduard Neufeld | neufeld@fogra.org 1

 A world without standards…

Dr. Eduard Neufeld | neufeld@fogra.org Source: Siemens, Sonja Lange 2

 Colour differences or
different colours?
Text
¬
Bulltet 1

Dr. Eduard Neufeld | neufeld@fogra.org Source: Siemens, Sonja Lange 3

 www.siemens.com/PSO

Dr. Eduard Neufeld | neufeld@fogra.org 4

 Printing errors only rarely
raise the price

Dr. Eduard Neufeld | neufeld@fogra.org Blue Mauritius with typo („post office“ instead of „post paid“) 5
ISO: International Organization
for Standardization
Technical Committee 130 “Graphic Technology”
Chairman: Dr. U. Bertholdt (Fogra)

WG 1: Terminology

WG 2: Prepress data exchange Participant: A. Kraushaar (Fogra)

WG 3: Process control and related metrology Convener: A. Kraushaar (Fogra)

WG 4: Media and materials Convener: Dr. U. Bertholdt (Fogra)

WG 5: Ergonomics – Safety

Further Working Groups (just started):

Carbon Footprint
Postpress

Various Taskforces und Joint Working Groups for special topics

Fogra can not determine all ISO standards,

but we are always part of the game
in the interest of our members!

Dr. Eduard Neufeld | neufeld@fogra.org 6

 Who is Fogra
to play such a role
in standardization?

Dr. Eduard Neufeld | neufeld@fogra.org 7

 Four Fields of Activity for Fogra


Promoting print engineering and its future-oriented technologies
Mission


Enabling printing industry to utilise the results

rch Ad
Resea and Cvice, Testi
and nt
ontro ng
l Prod
e v e l opme ucts
D

Fields of
Fogra
activity
Services

Comm sfer
ittee w l e d g e tran
Stand and
ork Know and
ardisa ng
tion traini

Dr. Eduard Neufeld | neufeld@fogra.org 8

Dr. Eduard Neufeld | neufeld@fogra.org 9
 Areas of Research

Printing Print finishing /

Prepress technology
techniques ID cards
R&D Materials
departements
Environment / chemistry

Quality management

Dr. Eduard Neufeld | neufeld@fogra.org 10

 In order to understand the
trends in standardization …

… it’s good to know the

status quo

Dr. Eduard Neufeld | neufeld@fogra.org 11

 ISO 12647 makes the difference
•
Every production step has its own error tolerance
•
Several iterations (“trial an error”) to achieve expected quality
•
Changes in the system (ink, substrate, plate, etc.) are difficult to predict
Challenges

Inefficient work and customer communication,

Quality deficits

•
Describes tolerances for all production steps

•
Defines quality of printed product

ISO 12647

Clear interfaces and responsibilities: creation, prepress and press;

Quick, reliable and reproducible results;
Customer satisfaction

Fogra and bvdm have developed “ProcessStandard Offsetprinting” in order to

supplement the standard by all necessary descriptions and control devices

Dr. Eduard Neufeld | neufeld@fogra.org 12

 ISO 12647 is an entire
series of printing standards
Parameters and
Part 1 measurement methods

Part 2 Part 3 Part 4-6 Part 7 Part 8

Coldset offset Proof Validation Print

Offset Gravure, Screen, Flexo
(newsprint)

Process requires interfaces and measurement equipment

And many
more …

ISO 3664 ISO 15076 ISO 2846 ISO 13655

Viewing conditions Colour Management Inks Colour measurement
Dr. Eduard Neufeld | neufeld@fogra.org 13
Perfect Interaction from
Creation to Press
Creation / Prepress Press
Process control

RIP-curves
Tone value
Substrate,
increase
output
device,
etc.

Solid coloration

Dr. Eduard Neufeld | neufeld@fogra.org 14

 It works in reality

More than •
Fogra has certified more than 400 printing companies world wide according
400 printing to ProcessStandard Offset (PSO)
•
Inks, papers etc. are tested on a daily basis to ensure compliance
companies
certified
•
Fogra has established a world wide partner programme

•
Print buyers in Europe often expect PSO compliant production

Print buyers •
Adherence to schedules
•
Quality assurance
in Europe
•
Constant repetition of jobs
ask for
•
Uniform colour reproduction at different print products
PSO
•
Less coordination time onsite
compliance
•
Some have even acquired the PSO language to specify quality, e.g.
Siemens, BMW

Many printing companies at first aimed at a good selling proposition,

but then also discovered an effective lever for cost reduction

Dr. Eduard Neufeld | neufeld@fogra.org 15

 If all works fine,
what’s still to do?

Dr. Eduard Neufeld | neufeld@fogra.org 16

Print to proof match

Production
print

Contract
proof

Offset

Inkjet Computer-to-Plate System

Dr. Eduard Neufeld | neufeld@fogra.org Source: Jan Homann, Digitales Colormanagement, Springer 17
Softproof: Strict Requirements
regarding Euipment and Work Environment

Production
print

Softproof

Offset

Inkjet Computer-to-Plate System

Standard to be established in ISO 14861

Dr. Eduard Neufeld | neufeld@fogra.org 18
 Softproof: Distributed Work
Without Hardcopies for Proof
Munich Mumbai

•
Data prepared according to

ProcessStandard Offset (PSO)
•
Reliably checked on
display (Softproof)
•
Printed according to PSO
•
Data send to printing plant
•
Print to proof match checked
with display (Softproof)
19
Viewing Angle Dependence of
Inappropriate Display

Dr. Eduard Neufeld | neufeld@fogra.org 20

Neutral Work Environment (Light)
Required

No!

No!

Download Fogra’s Softproof Handbook at www.fogra.org Like that!

Dr. Eduard Neufeld | neufeld@fogra.org 21
Source: Laudert
 Consistent Appearance Expected
for All Media Channels

Digital

Offset

Rotogravure
Dr. Eduard Neufeld | neufeld@fogra.org 22
 Challenge: Different Outputdevices
with Different Gamuts

(Large Gamut) (Little Gamut)

Dr. Eduard Neufeld | neufeld@fogra.org 23

 What’s different
for Digital Printing?

Dr. Eduard Neufeld | neufeld@fogra.org 24

Open Systems in Conventional
Printing

Printing
press

Substrate Ink

Dr. Eduard Neufeld | neufeld@fogra.org 25

 Significantly Different for Digital
Printing: Proprietary Systems
Digital printing press Digital printing press

Substrate Ink Digital printing press Substrate Ink

Digital printing press Substrate Ink Digital printing press

Substrate Ink Substrate Ink

Dr. Eduard Neufeld | neufeld@fogra.org 26

 Yet No Production Standard for
Digital Printing!







?




?



#$(&)

#'%##









!

 


•
Digital Printing Standard will be product (use case) driven with different
conformance levels

•
Fogra has a working group in place to develop ISO proposals based on

research work

Dr. Eduard Neufeld | neufeld@fogra.org 27

Other Hot Topics in Fogra‘s
Research
•
Proof to print match for papers with optical brightening
agents (OBA)
•
Laboratory simulation of ghosting effects
•
Spot colours
•
PDF/X formats

•
… and many more: www.fogra.org

Dr. Eduard Neufeld | neufeld@fogra.org 28

 Is standardization really
important for life?

Dr. Eduard Neufeld | neufeld@fogra.org 29

Warning signs in Australia

Dr. Eduard Neufeld | neufeld@fogra.org 30

 After one year ...
“Please swim here!?”

This would not have

happened to a
Fogra member!

Standard ISO 12040

Dr. Eduard Neufeld | neufeld@fogra.org 31