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  • SWOT Analysis L

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    Ngân Nguyễn Thảo
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    L'Oreal SA is a long-standing cosmetics company established in 1919 that has built strong customer loyalty over its 100+ year history. It is one of the largest and most famous cosmetics companies in France, known for producing high-quality cosmetic, sun protection, perfume, haircare and skincare products. L'Oreal owns over 40 brands that are sold in over 130 countries, including luxury brands like Lancome, Giorgio Armani and Shu Uemura, as well as consumer brands such as Garnier and Maybelline New York.

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    L'Oreal SA is a long-standing cosmetics company established in 1919 that has built strong customer loyalty over its 100+ year history. It is one of the largest and most famous cosmetics companies in France, known for producing high-quality cosmetic, sun protection, perfume, haircare and skincare products. L'Oreal owns over 40 brands that are sold in over 130 countries, including luxury brands like Lancome, Giorgio Armani and Shu Uemura, as well as consumer brands such as Garnier and Maybelline New York.

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    3 views1 page

    SWOT Analysis L

    Uploaded by

    Ngân Nguyễn Thảo
    L'Oreal SA is a long-standing cosmetics company established in 1919 that has built strong customer loyalty over its 100+ year history. It is one of the largest and most famous cosmetics companies in France, known for producing high-quality cosmetic, sun protection, perfume, haircare and skincare products. L'Oreal owns over 40 brands that are sold in over 130 countries, including luxury brands like Lancome, Giorgio Armani and Shu Uemura, as well as consumer brands such as Garnier and Maybelline New York.

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    © All Rights Reserved
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    SWOT analysis L’oreal SA

    Strengths:
    Long- standing company : Appear from 19 centuries , when the fist
    time, a young chemistry find out a hair dye called Oréla and then he
    sell them to the brand name of Auréole. After that, on 31 July 1919
    toward the development of hair products, L’oreal was established.
    After 100 years of sustainable development, the company has built
    absoblute beliefs with customer over the word
    One of famous companies in France and also knowed as the largest
    manufacturer of high quaility cosmestic,sun protect,
    perfume,haircare, skincare products. The French cosmestics giant
    L’Oreal is the most dynamic brands, with total of more than 40 brands
    from 130 countries, icluding luxury products like: Lancome (France) ,
    Giorgio Amarni (Italian), Shu Uemura (Japan), Urban Decay (US);
    consumer products division : Garnier, Maybelline New York, NYX

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