Ht FAME 2 ALLEODING AN CUNSIKULIING GUUD-QUALITY DATA ea na rr PCE (55 ear ames SHOPPING AND TRAVEL A questionnaire with routing ‘Would you help us by spending a few minutes answering the questions below. instructions you help us by spending 9 the questions bel Please put a tick in the box that camesponds to your anspier Qt About how often do you buy groceries for regular Every day ‘major shopping? 4-5 days a week 2-3 days a week Once a week Less often Never Q2 Are there any particular days you buy most of your Yes ‘major regular shopping? es 2 cones fl 03 Which days are they? Monday PLEASE SELECT NO MORE THAN TWO DAYS 2 G2] Gere Tuesday 1 2 Wednesday [| 3 Thursday {_) 4 Friday [—] 5 Saturday [_] 6 g sunday [| 7 (04 When you make your regular major grocery purchases car what form of transport do you usually use? a Train Bicycle Motorcycle Walk Uae) 5 During a normal week. how many hours would you spend travelling using each form of transport, for whatever purpase, not jst traveling. PLEASE TICK THE APPROPRIATE BOX IN EACH COLUMN, car 2a Train ioe wate None eit. ileee B 1) faa 1 Ste 2 2 2 2 2 1-2 hours: [3 3 3 3 3 3-4 hours: a Ve [lia hia la 58 hou a eS. a Se Shousormore [6 [6 0 abe ‘ Questionnaire length When drafting questionnaires there is always a tendency to put in all questions {hat might seem relevant or just interesting, This often happens when the objec. {ives of the research have not been clearly defined and questions are added “juss in case". The result can be very long questionnaires that may have an impact on the respondent's willingness to finish. Interviews carried out in the street mayCHAPTER 6 THE INSTRUMENTS OF DATA CAPTURE | 165 A demographic page QI. Sex of respondent Mate {_}1 Female [_) 2 ‘Siege i aah aang aah ee fils eae 55-64 Is Q3 How many adults (aged 16 or more) lve here including yourself? WRITE IN NUMBER QA How many children aged 15 or less lve here? WRITE IN NUMBER Q5 What isthe occupation of the head of household or chiet wage earner? Jos Tmt WHAT HE/SHE DOES ‘TYPE OF BUSINESS Q6 INDICATE SOCAL CLASS at e[j2z a [js alls ots ets Q7 SAMPLING POINT NUMBER QB INFORMANT'S NAME AND ADDRESS. PLEASE USE BLOCK CAPITALS NAME ADDRESS, Posrcooe (99 DATE OF INTERVIEW Q10 LENGTH OF INTERVIEW Upto 15 minutes {_] 1 15.29 [7] 2 30-45 [| a Over 45 minutes |) 4 | cetfy that this interview has been Perscnally carried out by me with the respondent at histher address He/she is nota fend or relative SIGNATURE DATE = Name need to be very short, perhaps taking no more than ten minutes or 60. To keep the questionnaire within reasonable limits. me make sure every question is actually needed to fulfil the objectives of the research, '® restrict the number of demographic questions to what is needed for sample validation and analysis. A page of classification questions can take ten minutes to fill in, perhaps more when detailed occupational data are required, usc checklists or grids wherever possible to condense the material. It is difficult to be prescriptive about the optimum or maximum lengths of question: ires. Certainly questionnaires intended for in-home use in face-to-face interviews can usually be longer than those intended for use in telephone rveys