Gujarat Co-operative Milk Marketing Federation Limited
Amul Dairy Road, Anand – 388 001
Phone: (02692) 258506, 258507, 258508 – Fax : 240208, 240185
Institute
Title of the Project
Location of the Project
Project Description
Project Background
Project Objectives
Project outcome
If the participant is expected to
have proficiency in any
language, please specify:
SUMMER PROJECT DETAILS
IIM, Sambalpur
Increasing Amul products sales in Western Orissa
Sambalpur
1. Current Range/avg no. of skus availability & Sales of Amul Pdts in
the area
2. No. of Distributors/Infra Details viz. Salesman/Vehicle etc/ Avg
Throughput of each Distributor
3. Retail Census-Retail Universe, Penetration, Avg Throughput per
outlet, Avg no.of pdts available per outlet etc
4. Competitors Info in that area:
4.a. Competitor Brands available
4.b. Competitor Pdts/skus available & respective sales value
4.c. Competitor Distributor Details: Number, Infra details viz.
Salesman/Vehicle etc, Avg Throughput
4.d. Retail Census Data – Retail Universe/Penetration%, Avg
Throughput per outlet, Avg no.of pdts available per outlet etc
a. Improving Penetration/Reach of Amul Products in Retail
benchmarking with competitor outlets
b. Improving throughput of Amul Products in existing Outlets by
increasing Range availability and quantity order per outlet
(Compulsory- Absolutely necessary for performing tasks;
Desirable- Recommended but not a constraint)
1) Compulsory/Mandatory : Oriya/Hindi/Bengali
2) Desirable : Hindi