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Connecting Indian Spices To The World

ADVANCE TRACK
The Problems In Current Spice Trade

Trust Deficit between Farmer Groups & Uncertainty of Payments during the Transaction.
Buyers across geographies.

Unstructured Supply Chain Ecosystem and

Limited Market Accessibility. absence of real-time tracking of consignments.

No secure and documented channel for finalizing

Absence of proper Quality Check. a deal leading to disputes.

Sellers have limited access to Data on purchase

Minimal Access to Working Capital. pattern of the Buyers.
Our Solutions

*Single Platform *Enhanced *Spending analytics *Digitizing Quality

for connecting profitability for & reporting will help Check through AI
Farmers/ FPOs players in the the sellers to enabled software.
with Buyers across ecosystem through prepare a strategy
various services like real- for better product
geographies. time bidding, global planning leading to *Quick disbursal of
buyer network etc. higher profitability. working capital to
buyers through
*Swift & Secured Financial
payment through *Integrated 3PL *Internal Chat Institutions.
UPI/e-wallet logistics with real- feature for swift
system. time shipment price negotiations
tracking system. and easy order
placement.
Traction

GMV $15,915
54.12%
MOM Growth
How it Works
Unique Value Proposition
•Disintermediate the Spice Trade
and thereby enhance the
profitability of all the
stakeholders.
• Access to new markets for
farmers/FPOs across
geographies (Domestic/
International).
• The Platform will provide
market intelligence, transparent
pricing and seamless
movement of goods.
• Partnering with lending
agencies to help the FPOs &
PGs to address their working
capital challenges.
• Partnering with testing labs to
standardise the produce based
on specifications.
• Embedding traceability technology
will ensure better visibility w.r.t. the
origins of the produce.
• We will create a SaaS based platform
with features like inventory
management and billing, AI enabled
Q.C., Agri-advisory services and
support for Agri-inputs.
• Partnering with WDRA accredited
warehouses for storage and
generation of Warehouse Receipts
(WR).
 Business Model
TARGET SECTORS : Export Houses, Spice brands, Life Sciences,
Pharma, Flavor & Fragrance, FMCG, Govt. organisations

Monetisation Strategy involves aggregating supply,

ensuring Q.C. & standardisation, managing logistics to
ensure timely delivery and thereby adding a mark-up
for the services provided.
How We Are Different
eB2B platform
Sourcing directly
from Farmers and
ensuring a secured
transaction with Q.C.

Dealing in packaged/ branded Single Category focused :

agro-products and in multiple whole/processed spices
categories.

eB2B lead generation

platform constituting
Traders and Middlemen
with zero accountability.
 Progress to Date

Previously raised: $0 {Bootstrapped}
● Initiated Market Research.
● Connected with more than
20 FPOs.
● To explore international
markets.
● In discussions with Spice Brands, ● Register a subsidiary in USA.
Life Sciences and FMCG companies.
● Building the complete SaaS platform.
● Partnering with Lending companies.
● Build a network of > 100 FPOs.
Started generating
revenue with domestic
and international clients.
[future]
2021

2020

2019
Scalability Open offices in
the sourcing
hubs.

Explore
Sales Offices in
opportunities
the export
in the
Looking to /processing
International
hubs.
Market. raise
USD 2,00,000
by the end of
this year.

Build our Support FPOs

technology with Free
team to sample testing
develop our for the initial
SaaS platform. few months.
Risk Assessment

The Regulatory
clearances involve
– Rejection of The presence of
Evaluating Credit
FSSAI/IEC/APEDA/ consignment when heavy metals and
worthiness of the
Spice Board strict adherence to pesticides in the
Clients.
Registration/NPOP quality is not met. produce.
& NOP/USDA/EU
Organic etc.
Market Opportunity

India’s Spice
Market is
USD 11 Billion
[Domestic: USD 08 Billion]
[Exports: USD 03 Billion]

Unorganised
We intend to Spice Market in India
facilitate 01% (88%-90%)
of the market in
03 years. Branded +
Organised
Spice Market
(10%-12%)
Socio-Economic Impact
Partners

Accelerator

Startup Agribusiness Incubation Programme

RKVY-RAFTAAR
Accelerator Sustainability Accelerator 2020
Accelerator
Food and Agriculture Challenge
Incubated & Supported by
Manush Labs is a social impact accelerator
CCS NIAM, that empowers India's underserved
Jaipur, Rajasthan innovators and entrepreneurs.
Awards

• Agri India Hackathon is India's largest online

gathering to accelerate innovations & create
dialogues in the agriculture ecosystem.

• We are one of the winners among the 24 most

promising ideas and innovations that participated
at this event.

• The winners will receive a cash prize of INR

1,00,000 (INR One lakh only).
 The Team
Customer Care and
FPO development team

1. Dheeraj Das

2. Fahim Akhtar

Kajal Satapathy
CEO
Derivatives Trader at CBOT/ CME
3. Jagannath
Vaibhav Velumuri
COO
Initiated and accomplished SGM’s first
export order of 50 Cr. in 2016-17