SEGMENTATION ANALYTICS OF INSEAD SURVEY DATA

ANOVA

Cluster Error
Mean Mean
Square df Square df F Sig.
MBA gives Financial
Stability 184.682 3 .661 775 279.482 .000
MBA helps Gaining
Ledership Skills 213.153 3 .573 775 371.799 .000
MBA helps Gaining
International Experience 232.817 3 .616 775 377.979 .000
MBA losing shine in recent
134.533 3 .806 775 166.847 .000
years**
MBA not meant for
Entrepreneurial 100.687 3 1.065 775 94.498 .000
Ambitions**

4 Cluster Solution

General Attitude towards MBA 1 2 3 4 Total F Ratio

Education Mean Mean Mean Mean Mean ( 0.05 level)
MBA gives Financial Stability 1.72 2.66 3.58 4.15 3.25 Significant
MBA helps Gaining Ledership
1.70 3.18 4.29 4.30 3.62
Skills Significant
MBA helps Gaining International
Experience 1.47 3.32 3.98 4.43 3.59
Significant
MBA not meant for Entrepreneurial
Ambitions** 3.09 3.15 2.01 3.64 3.02
Significant
MBA losing shine in recent years** 3.13 3.61 2.15 3.99 3.30 Significant
MBA is a Good Financial
3.42 3.74 4.26 4.29 4.00
Investmnt Significant
MBA gives Higher Salary 3.81 3.96 4.27 4.47 4.18 Significant
MBA gives Wider Business Career
Opportunities 4.25 4.40 4.70 4.58 4.51
Significant
MBA gives Faster Career
Progression 3.81 4.05 4.54 4.49 4.28
Significant
MBA helps Achieving
Entrepreneurial Aspirations 2.83 3.56 4.05 4.16 3.78
Significant
MBA to Meet Interesting People 4.00 4.39 4.51 4.57 4.43 Significant
 Ratios

General Attitude towards 1 2 3 4 Total

MBA Education Mean Mean Mean Mean Mean
MBA gives Financial Stability
0.53 0.82 1.10 1.28 1.00

MBA helps Gaining Ledership

Skills 0.47 0.88 1.18 1.19 1.00

MBA helps Gaining

International Experience
0.41 0.92 1.11 1.23 1.00

MBA not meant for

Entrepreneurial Ambitions**
1.03 1.05 0.67 1.21 1.00

MBA losing shine in recent

years** 0.95 1.09 0.65 1.21 1.00

MBA is a Good Financial

Investmnt 0.85 0.93 1.06 1.07 1.00

MBA gives Higher Salary

0.91 0.95 1.02 1.07 1.00
MBA gives Wider Business
Career Opportunities
0.94 0.97 1.04 1.01 1.00

MBA gives Faster Career

Progression 0.89 0.95 1.06 1.05 1.00

MBA helps Achieving

Entrepreneurial Aspirations
0.75 0.94 1.07 1.10 1.00

MBA to Meet Interesting People

0.90 0.99 1.02 1.03 1.00

Segment Segment
No Size Segment Size ( %)
1 106.000 14%
2
225.000
29%
3 196.000 25%
4 252.000 32%
Total 779.000 100%
 4 Cluster Solution
1 2 3 4 Total F Ratio
( Alpha
Level -
Reasons for doing MBA across Segments Mean Mean Mean Mean Mean 0.05)
I will do MBA to widen career opportunities 4.2 4.4 4.8 4.7 4.6 Significant
I will do MBA because partner is doing 1.3 1.7 1.5 2.1 1.7 Significant
I will do MBA because I want some time out of my current
career 2.7 3.1 2.8 3.3 3.0
Significant
I will do MBA because I am not able to find job of my liking 2.8 2.6 2.3 2.8 2.6 Significant
I will do MBA because my employer is financing 1.3 1.8 1.6 2.2 1.8 Significant
I will do MBA because my family is financing 1.5 2.0 1.9 2.5 2.1 Significant
I will do MBA to accomplish my entrepreneurial aspirations 2.9 3.4 3.7 3.8 3.5 Significant
I will do MBA to get higher salary 3.6 3.9 4.1 4.2 4.0 Significant
I will do MBA to meet interesting people 3.6 3.9 4.0 4.2 4.0 Significant
I will do MBA to gain international experinece 2.9 3.9 4.1 4.4 4.0 Significant

4 Cluster Solution
1 2 3 4 F Ratio
Alpha Level -
Mean Mean Mean Mean 0.05
Preference for B Schools with
campus in my Own Country 2.21 2.47 2.38 2.87
Significant

4 Cluster Solution
Awareness-Consideration -
Decision Spectrum for INSEAD 1 2 3 4 Total
Col % Col % Col % Col % Col %
Unaware 7.5% 14.7% 16.3% 19.8% 15.8%
Aware and Not Considering 18.9% 16.0% 31.6% 23.0% 22.6%
Aware and Might be Considering 30.2% 22.2% 17.3% 18.3% 20.8%
Aware and Definitely be
Considering 13.2% 16.0% 14.3% 10.3% 13.4%
Favourite- Definitely be Applying 15.1% 25.8% 14.3% 22.2% 20.3%
Top Choice 15.1% 5.3% 6.1% 6.3% 7.2%
 4 Cluster Solution
NET PROMOTERS FOR
INSEAD 1 2 3 4 Total
Column N Column Column Column
% N% N% N% Column N %
Very Unlikely to recommend 2.6% 3.9% 4.0% 4.2% 3.8%
Somewhat Unlikely to
2.6% 3.9% 2.0% 1.4% 2.5%
recommend
May or Many not recommend 15.8% 15.6% 8.0% 15.3% 13.9%
Somewhat Likely to recommend 10.5% 24.7% 26.0% 25.0% 22.8%
Very Likely to recommend 68.4% 51.9% 60.0% 54.2% 57.0%
NET PROMOTERS 47% 29% 46% 33% 37%

Application to 1 yr or 2 yr
4 Cluster Solution
programme
1 2 3 4 Total
Column N Column Column Column
% N% N% N% Column N %
Only 2 year program 30.6% 30.0% 42.9% 36.6% 35.5%
Only for 1 year program 30.6% 29.5% 26.5% 22.8% 26.7%
Both 1 and 2 years program 38.8% 40.6% 30.6% 40.7% 37.8%

4 Cluster Solution
1 2 3 4 Total
Column Column Column Column Column
N% N% N% N% N%
Country of China 28.3% 45.3% 39.8% 61.9% 47.0%
Citizenship
India 71.7% 54.7% 60.2% 38.1% 53.0%
Gender Male 71.7% 62.7% 60.2% 56.3% 61.2%
Female 28.3% 37.3% 39.8% 43.7% 38.8%

4 Cluster Solution
1 2 3 4 Total
Column Column Column Column Column
N% N% N% N% N%
Work_exp 1 12.2% 15.7% 15.3% 21.1% 16.9%
2 4.1% 12.0% 11.2% 16.3% 12.2%
3 12.2% 18.4% 14.3% 17.1% 16.1%
4 20.4% 24.4% 25.5% 27.6% 25.2%
5 16.3% 12.0% 7.1% 4.9% 9.0%
6 28.6% 12.0% 14.3% 7.3% 13.2%
7 6.1% 5.5% 12.2% 5.7% 7.4%
 4 Cluster Solution
1 2 3 4 Total
Median Median Median Median Median
Age 36 34 35 33 34
GMAT
Score 650 650 650 600 650

4 Cluster Solution
1 2 3 4 Total
Column Column Column Column Column
TOM Awareness N% N% N% N% N%
INSEAD 11.3% 3.6% 6.1% 4.8% 5.6%
HBS 39.6% 35.6% 26.5% 26.2% 30.8%
Wharton 3.8% 16.0% 15.3% 11.9% 12.8%
Stanford GSB 11.3% 9.8% 6.1% 5.6% 7.7%
LBS 5.7% 6.2% 6.1% 3.2% 5.1%
ISB 1.9% 3.6% 6.1% 5.6% 4.6%
Kellogg 5.7% .9% 3.1% 2.4% 2.6%
MIT Sloan 0.0% 2.7% 2.0% 2.4% 2.1%