Professional Documents
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Since the beginning of time humans have traveled. Food, water, safety or acquisitions of
resources (trade) were the early travel motivations. But the idea of travel for pleasure or
exploration soon emerged. Travel has always depended upon technology to provide the
means or mode of travel. The earliest travelers walked or rode domesticated animals. The
invention of the wheel and the sail provided new modes of transportation. Each
improvement in technology increased individuals' opportunities to travel. As roads were
improved and governments stabilized, interest in travel increased for education,
sightseeing, and religious purposes. One of the earliest travel guides was written by
Pausanias, a Greek, which was a 10 volume Guide to Greece, for Roman tourists in 170
A.D.
Tourism is a collection of activities, services and industries that delivers a travel experience,
including transportation, accommodations, eating and drinking establishments, retail shops,
entertainment businesses, activity facilities and other hospitality services provided for
individuals or groups traveling away from home. The World Tourism Organization (WTO)
claims that tourism is currently the world’s largest industry with annual revenues of over $3
trillion dollars. Tourism provides over six million jobs in the United States, making it the
country's largest employer.
Definition of Tourism
“Tourism is a social, cultural and economic phenomenon which entails the movement of
people to countries or places outside their usual environment for personal or
business/professional purposes.”
INDIAN TOURISM
Tourism emerged as the largest global industry of the 21century. In the new millennium
global economy will be governed by Technology, Telecommunication and Tourism.
assessment, in India alone, 100 million additional jobs will be created by the Tourism
Tourism in India is the largest service industry, with a contribution of 6.23% to the
national GDP and 8.78% of the total employment in India. In 2010, total Foreign Tourist
Arrivals (FTA) in India were 5.78 million and India generated about 200 billion US
dollars in 2008 and that is expected to increase to US$375.5 billion by 2018 at a 9.4%
annual growth rate. The majority of foreign tourists come from USA and UK. Kerala,
Tamil Nadu, Delhi, Uttar Pradesh and Rajasthan are the top five states to receive inbound
tourists. Domestic tourism in the same year was 740 million. Andhra Pradesh, Uttar
Pradesh, Tamil Nadu and Maharashtra received the big share of these visitors. Ministry
of Tourism is the nodal agency to formulate national policies and programmes for the
development and promotion of tourism. In the process, the Ministry consults and
Ministries/agencies, the state governments and union territories and the representatives of
the private sector. Concerted efforts are being made to promote new forms of tourism
such as rural, cruise, medical and eco-tourism. The Ministry of Tourism also maintains
The tourism industry comprises of the following main and distinctive sectors:
Tourism Destination Operators/ Destination Management
This is new category in many senses, as it is an area of the tourism industry which has
seen a massive growth in the development of theme parks and other types of artificial
tourist
destinations in the recent years. However Disneyland and Disneyworld in America
were the forerunners of this development in tourism marketing, and they have been well
It is due to the recent growth, and the continuing trends, which make it area which should
be considered separately as a tourism industry. The new Euro Disney theme park in
parks which being developed from Britain‟s industrial wasteland such as Wigan Pier,
which attracted over half a million tourists in 1991, and similar attractions now represent
.
Transportation
airlines, cruise and ferry lines, passenger railways, coach and bus travel, car hire. Thanks
to the increase in tourist traffic, over the years, the range of airline services has
considerably, not only in terms of frequency of flights and number of destinations, but
also in terms of different services, and differing levels of service to meet different
passenger needs. This shows the important role marketing plays as competition and
demand intensifies.
Passenger rail services have also changed, and their role in tourism is as wide as with, for
standard for students and budget tourists, to the luxury of Palace on Wheels – where the
Accommodation
Accommodation includes hotels, ranging from the biggest international chains
many smaller independent hotels have grouped together, adopting a consortium approach.
Under a central brand name, they can offer central reservations services, for e.g. and
present a recognizable identity to consumers which enables them to compete against the
larger, more established chains. Other types of accommodations are also well established
Travel agent in Delhi is not just a name, but it is a commitment. We are a reputed and
professionally managed company which has been in the business of Tour and Travel
AADHYAA TRAVELS is one stop travel house, exploring the world can be one of the
most rewarding experiences in life. However, planning a trip can be extremely frustrating
especially when one doesn‟t know where to start. We understand travel needs of all and
Traveling with AADHYAA TRAVELS is all about escaping the ordinary to truly appreciate the
extraordinary. It's about bringing people together or taking them away, about discovering
AADHYAA TRAVELS brings together a highly trained team of individuals with over two
decades of experience in the travel industry. A team which has the confidence and the
expertise to handle the most complex and challenging tasks they are faced with.
Aadhya travels is a travel agency of repute established in the year 1990, with a professional
We have numerous certificates of accreditation awarded by all the major airline carriers
such as Swissair, British Airways, Cathay Pacific and Air India. We are recognized by
tour is different in the number of days and destinations. All the tours are pre-planned i.e.
the dates of departures and arrivals are fixed in advance for all the tours.
Inbound Group Tours are operated by us ,we organize for accommodation, air travel,
coach, car, guides and excursions for foreign tourists travelling in groups from the size of
from our clients outside India. Some of these tours handled by us are theme led tours like
suit the customer needs unlike group tours which are standard in nature. We believe this
product though complex has good demand and requires better planning and execution to
meet individual needs. We have experience in handling complex requests associated with
FITs and have a unique internet program that allows and facilitates complex itinerary
& exhibition):
convey appreciation for recognizing achievers. It has dual benefits, one by providing a
holiday that enables an executive to unwind and recharge and the other serving as a
reward for excellence that inspires the team. Our incentive division works closely with
the client to tailor-make a program best suited to his needs and budgets.
providing a choice of airlines using the most economical route and complete logistic.
3. Corporate / Business Travel
The Corporate or Business Travel has witnessed a change from the traditional travel
agency mode to total travel management mode. In this mode the objective is to minimize
the total travel budget for the corporate while maintaining the service standards. The need
has arisen from the increasing complexities, quality and time effectiveness of business
travels of current times. The Corporate Travel market is a highly competitive market with
presence of both domestic and international travel companies. We have systems and
processes in place to make urgent and quick bookings for domestic and international
flights, hotels, visas, foreign exchange, travel insurance, car rentals, etc. We also provide
various services related to conference organizing, meetings, exhibitions, trade fairs for
corporate travellers. This is mainly a fee-based business and involves low marketing cost.
It provides scale to the operations and hence the buying power and a sense of
Visa services are provided in the categories of Tourist visa, Transit visa, Business visa,
S tudent visa, Conference visa and Entry and Employment visa. Passport services include
are involved in all visa and passport related processes from lodgment of application to
delivery of the passport. All administrative, logistical and technical tasks related to the
in the north, and surrounded on three sides by water (the Arabian Sea, Bay of Bengal, and
the Indian Ocean), with a long history and diverse culture, India offers a wide array of
places to see and things to do. In 2014, foreign tourists visiting India spent 15.4 billion
USD - the ninth highest in the world. India is also ranked among the top 3 adventure
tourism destinations. One can expect to spend about $1,750 in 2018 dollars for a two
GOA
The sunny beaches of Goa attracts millions of tourists every year.Goa is another popular
,
Goa, a tiny emerald land on the west coast of India situated between the borders of
Maharastra and Karnataka, is better known to the world at large as the former Portuguese
enclave on the Indian soil. With the rule of the Portuguese for over 450 years and the
consequential influence of the Latin culture, Goa presents a somewhat different picture to
the foreign visitor than any other part of the country. Not only the proportion of
Christians (almost all of whom are Catholics) in the total population of Goa much higher
than that obtaining in most of the other States; the general way of living is also markedly
different. Western influence is evident in the dress and food habits, and the general life of
the people is quiet and peaceful. A striking feature of Goa is the harmonious relationship
DELHI
Delhi,known in India as the "Lotus Temple", the Bahá'í House of Worship is one of the
most famous landmarks in the Delhi. Delhi, the capital of the vast, mystic subcontinent
that is India. A fine blend of old and new, ancient and modern in every stream of life is
the soul of Delhi. A melting pot of cultures and traditions, religions and castes Delhi is
true to its democratic nature. Delhi has ruled always from the mythological days to the
present, the Aravali ridges and the Yamuna river stand a mute witness to it. The rulers
left behind their trade marks in the architecture. Tughlakabad fort and the Qutab Minar,
the Jama Masjid and the Lotus temple, The Humayun's tomb and the Red Fort, and India
Gate and the Magnificent President's house. Delhi is famous for its wide roads and crisp
winters. One of the few places in India where colours of nature changes with the seasons.
Kerala to Kashmir and from Gujarat to Assam all the mouth watering delicacies and
shopping goods are found in Delhi. The cosmopolitan nature of the city has only added to
the beauty and glory of it. Big gardens, wide roads, ancient structures, and power of
destinations in India. Shown here is the Hawa Mahal in Jaipur, Rajathan.Rajasthan, the
"Land of the Kings", is one of the most attractive tourist destinations in Northern India.
The vast sand dunes of the Thar Desert attract millions of tourists from around the globe
1. Jaipur - The capital of Rajasthan, famous for its rich history and royal architecture.
2. Jodhpur, fortress-city at the edge of the Thar Desert, famous for its blue homes and
architecture.
3. Jaisalmer is famous for its golden fortress.
4. Barmer and surrounding areas offer perfect picture of typical Rajasthani villages.
general, though, three aspects need to be borne in mind in interpreting the CBBERs.
The first is that the market elements of the „Limits of potential returns‟ are by far the
most heavily weighted of the four elements. They account for 60% of 70% (or 42%) of
the overall CBBER. Second, if the market elements are significantly higher than the
country elements of the „Limits of potential returns‟, it usually implies that the banking
sector is (very) large and/or developed relative to the general wealth, stability and
financial infrastructure in the country. Conversely, if the market elements are
significantly lower than the country elements, it usually means that the banking sector is
small and/or underdeveloped relative to the general wealth, stability and financial
infrastructure in the country. Third, within the „Risks to the realisation of returns‟
category, the market elements (ie: how regulations affect the development of the sector,
how regulations affect competition within it, and Moody‟s Investor Services‟ ratings for
local currency deposits) can be markedly different from BMI‟s long-term risk rating.
India is hoping to expand its tourist industry – to include visitors with heart
conditions and cataracts. Indeed, medical tourism, where foreigners travel abroad in
search of low cost, world-class medical treatment, is gaining popularity in countries like
India. The field has such lucrative potential that Indian finance minister Jaswant Singh
called for India to become a “global health destination.” And, with prices at a fraction of
those in the US or Britain, the concept will likely have broad consumer appeal – if people
can overcome their prejudices about health care in developing countries. Though the
quality of health care for the poor in countries like India is undeniably low, private
facilities offer advanced technology and procedures on par with hospitals in developed
nations.
India has been the motherland of art, culture and architecture all across the globe. The
historical monuments in India like the forts, palaces, caves, temples, mosques and
churches tell their own tale. The Art and Culture Tour of India takes you to a
unforgettable odyssey of the ancient monuments in India, the Taj Mahal in Agra in Uttar
and South India along with many more structures depicting the art and culture of India.
FESTIVE TOUR
Fairs and Festivals complete the hue and colour in the sketch of real India. Whether Holi,
Gangaur and Pushkar Fair of Rajasthan; Elephant Festival, Onam or Boat Carnival of
Kerala, The great Goan Carnival; Taj Mahotsav of Agra or Tansen Festival of Gwalior;
as a tourist you witness a distinct feature in every festival reflecting the culture, customs
coinciding the date of travel with the occasion of some Indian Festival. All the festivals
pay a tribute to Indian customs, traditions, culture and climate, which form an
indispensable part of Indian soil. The renowned ones are the Pushkar Fair, International
Kite Festival, Surajkund Fair, Goa Carnival etc. that pull the whole of the tourist traffic
towards India. The mega size and the cultural diversity inherent in these festivals are
country a festival is not celebrated or a fair held- some so big that almost the entire
remote village. But the spirit is the same - replete with rituals, colour, music, feasting,
pageantry, fun and frolic. And given India's vast diversity. After the same festival is
celebrated differently. In different parts, all adding to the richness of the Indian way of
LIFE.
CHAPTER-3 RESEARCH METHODOLOGY
Aim:
The aim of the study was to add significantly to the current body of knowledge on the Indian
market, providing valuable support and intelligence for future marketing activities of aadhyaa
travels and other tourism companies and not the least to aadhya travels.
The information obtained would help aadhya travels to ensure that it services,
meets the needs and interests of tourism in india.
Objective:
Data Source:
The data would be collected from both primary as well as secondary source. Consumers
would be asked to fill booking form to arrive at the information. Various secondary sources
of data as magazines, journal, Internet etc. would also be explored.
sampling Area:
Sampling method:
The convenient sampling method was used for this research and the respondents were
those who have already taken the tour package.
Sampling Size: 10
Questionnaire
Please go through the following questionnaire and identify the appropriate responses for
each of them. There is no such thing as a correct answer, therefore feel free to respond
unprohibitively
Disclaimer: Your response via this questionnaire will be used strictly for academic
purposes. There will not be any commercial solicitation or usage of the response in any
Personal Information
Name:
Gender:
Occupation:
E-mail id:
Country:
Once in a Year
Once in 6 Months
Once in 3 Months
Every Month
Family
Friend
colleagues
o 3-5 days
o A week
o Yes
o No
o Yes
o No
o Yes
o NO
QUESTIONAIRE
Please go through the following questionnaire and identify the appropriate responses for
each of them. There is no such thing as a correct answer, therefore feel free to respond
unprohibitively
Disclaimer: Your response via this questionnaire will be used strictly for academic
purposes. There will not be any commercial solicitation or usage of the response in any
Personal Information
Name:
Gender:
Occupation:
E-mail id:
Country:
Once in a Year
Once in 6 Months
Once in 3 Months
Every Month
Family
Friend
colleagues
o 3-5 days
o A week
o Yes
o No
o Yes
o No
o Yes
o NO
Questionnaire
Please go through the following questionnaire and identify the appropriate responses for
each of them. There is no such thing as a correct answer, therefore feel free to respond
unprohibitively
Disclaimer: Your response via this questionnaire will be used strictly for academic
purposes. There will not be any commercial solicitation or usage of the response in any
Personal Information
Name:
Gender:
Occupation:
E-mail id:
Country:
Once in a Year
Once in 6 Months
Once in 3 Months
Every Month
Family
Friend
colleagues
o 3-5 days
o A week
o Yes
o No
o Yes
o No
o Yes
o NO
Questionnaire
Please go through the following questionnaire and identify the appropriate responses for
each of them. There is no such thing as a correct answer, therefore feel free to respond
unprohibitively
Disclaimer: Your response via this questionnaire will be used strictly for academic
purposes. There will not be any commercial solicitation or usage of the response in any
Personal Information
Name:
Gender:
Occupation:
E-mail id:
Country:
Once in a Year
Once in 6 Months
Once in 3 Months
Every Month
o 3-5 days
o A week
o Yes
o No
o Yes
o No
o Yes
o NO
QUESTIONAIRE
Please go through the following questionnaire and identify the appropriate responses for
each of them. There is no such thing as a correct answer, therefore feel free to respond
unprohibitively
Disclaimer: Your response via this questionnaire will be used strictly for academic
purposes. There will not be any commercial solicitation or usage of the response in any
Personal Information
Name:
Gender:
Occupation:
E-mail id:
Country:
Once in a Year
Once in 6 Months
Once in 3 Months
Every Month
Family
Friend
colleagues
o 3-5 days
o A week
o Yes
o No
o Yes
o No
o Yes
o NO
Questionnaire
Please go through the following questionnaire and identify the appropriate responses for
each of them. There is no such thing as a correct answer, therefore feel free to respond
unprohibitively
Disclaimer: Your response via this questionnaire will be used strictly for academic
purposes. There will not be any commercial solicitation or usage of the response in any
Personal Information
Name:
Gender:
Occupation:
E-mail id:
Country:
Once in a Year
Once in 6 Months
Once in 3 Months
Every Month
Family
Friend
colleagues
o 3-5 days
o A week
o Yes
o No
o Yes
o No
o Yes
o NO
CHAPTER-4 Analysis and Interpretation of Data
The Sample was made of 47% people falling in the age group of 20-25 years. Next
trailing Age group was “below 20” years with 33 % of contribution. Age group of
Age Group
Below 20 20-25 25-30 Above 30
2. . Occupation
Occupation
Student business Service Housewives
15%
11%
72%
3. No . of Trips
As above data signifies , 36 % went out of their daily environment only once in year
. 21 % went out every month while 20 % went once in 6 months. 13 % went once in
10%
Every Once In a
Month 21% year 30%
Once in 3 Once in 6
months months
13% 20%
4. Planning
When it comes to planning your Trip 69 % liked to plan their trip all by themselves
Planning
By Yourself Through Travel Agent
31%
69%
5. Purpose
When asked about the purpose of the Trips they make , 57% answered that it‟s
mostly Family vacation . Other 18% said that it‟s Adventure while 18% said that
they do it for Business point of view. While 5 % and 6% people defined their
Purpose
Business
Family Vacation Adventure
Spiritual Religious
66
5%
18%
57%
14%