A STUDY ON DIGITAL MARKETING STRATEGIES

Nagarajan.M
Harshitha.H
Akhil G
Mohan Babu S
Krishna V

INTRODUCTION
A plan of action designed to sell a product or service “We use a number of marketing
strategies to grow a business”.
But the marketing strategy is effective to some extent or is limited to some particular way of
reaching the potential customers, this is where digital marketing strategies became inevitable
for businesspeople to grow their perception of business scale to generate effective revenue.
The development of digital marketing is inseparable from technological development in such
way that companies started choosing online techniques such as search engine optimization,
social media marketing etc, rather than limited list brokers.
The way in which the digital marketing has developed since 2000’s has changed the way
brands and business utilize technology and digital marketing for their marketing. Digital
marketing campaigns are becoming more prevalent as well as efficient as digital platforms
are increasingly incorporated into marketing plans and everyday life, as people use digital
services instead of going to physical store. There's no question that, in the modern landscape,
a big part of your marketing strategy is digital. Consumers and businesses alike are almost
always online -- and you want to be able to reach them and observe their behaviour where
they spend the most time.
But when you're growing a business, it seems like this ever-evolving landscape can quickly
become overwhelming. The term "strategy" might seem intimidating but building an effective
digital strategy doesn't need to be difficult. In simple terms, a strategy is just a plan of action
to achieve a desired goal, or multiple goals. For example, your overarching goal might be to
generate 25% more leads via your website this year than you drove last year.
Depending on the scale of your business, your digital marketing strategy might involve
multiple digital strategies -- each with different goals -- and a lot of moving parts. But
coming back to this simple way of thinking about strategy can help you stay focused on
meeting those objectives. Despite our simplification of the term "strategy," there's no doubt it
can be difficult to get started actually building one. Let's see what a digital marketing
campaign looks like, and then, we'll jump into those seven building blocks to help you create
an effective digital marketing strategy to set up your business for online success.
How to structure a digital marketing plan?
An integrated digital strategy will give you a foundation for all the key online marketing
activities.
 Plan - Use a data-driven approach to review your current digital marketing
effectiveness, customize analytics, set up KPI dashboards and SMART objectives
create a strategy of prioritized improvements to how you deploy digital marketing
media, technology and data to increase leads and sales
 Reach - Build awareness using the 6 key online marketing techniques which will
drive visits to your site.
 Act - Encourage interactions on your website or social media to help you generate
leads for future
 Convert - Use retargeting, nurturing and conversion rate optimization to remind and
persuade your audience to buy online or offline if phone and face-to-face channels if
these are important to you.
 Engage - Increase sales from existing customers by improving personalized
communications using web, email and social media marketing