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Logo Design Questionnaire

This document contains a logo design questionnaire for a client. It asks questions about the client's business such as the name, goals, competitors, target audience, and where the logo will be used. It also asks questions specific to the logo like color preferences, font options, intended message or emotion, inclusion of a tagline, and desired completion date and budget. The questionnaire aims to ensure clear communication during the logo design process and help the designer understand the client's needs, expectations, and vision for their new branding.

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Mazin Aftab
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723 views7 pages

Logo Design Questionnaire

This document contains a logo design questionnaire for a client. It asks questions about the client's business such as the name, goals, competitors, target audience, and where the logo will be used. It also asks questions specific to the logo like color preferences, font options, intended message or emotion, inclusion of a tagline, and desired completion date and budget. The questionnaire aims to ensure clear communication during the logo design process and help the designer understand the client's needs, expectations, and vision for their new branding.

Uploaded by

Mazin Aftab
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

LOGO DESIGN QUESTIONNAIRE:

There are certain questions we like to ask a client prior to beginning


the logo design process, to ensure good, clear communication. It
may seem like a long list but it is helps us to know what you, our
client, needs and expects from your finished logo/branding. It also
helps to clarify your own vision for your business branding. Please
take a little while to fill in this questionnaire:

YOUR BUSINESS

What is the name of your business?

Describe in one sentence your business/service

If you are not a new business start-up – what are the reasons you
want a new logo?
What are your business short term, medium term and long term
goals?

What do you want your new logo to achieve?

Who are your main competitors and how do you differ from
them?

What do you like or dislike about your competitor’s branding?


Who are your potential clients?

Where will your business be publicized?

_______________________________________________________________

YOUR LOGO

Do you have a specific idea in mind for your logo?

Do you want to use existing brand colours or a particular range


of colours?
_______________________________________________________________

Are there any colors that you do not want to use?

_______________________________________________________________

Do you have a particular font you would like to use – or ones you
definitely do not want to use?

_______________________________________________________________

What words should describe your logo?

What message or emotion do you want your logo to portray?


_______________________________________________________________

Does your logo have a tag line?

_______________________________________________________________

Is your tag line to appear with your logo on all of your branding?

_______________________________________________________________

Where will you logo be used?

_______________________________________________________________

What logos do you like and why?


THE PRACTICAL BITS!

When do you want your logo to be web/print-ready?

What is your Budget?


Would you like any additional design services alongside your new
logo? (e.g. business cards, letterheads & other stationery, social
media icons/banners, advertising material etc.)

_______________________________________________________________

Any other comments?

_______________________________________________________________

Thank you for your time to answer the questions


These will help us design a logo of your Imagination!

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