Executive Summary

Our Pastillas Company will offer a good quality of "pastillas" product to the learners and staffs of San
Jose High School in San Jose, Sta. Cruz, Ilocos Sur. Historical data showd that the learners are not
satisfied to the pastillas products sold by the previous sellers. This means that they need to try a new
taste of this kind of products. Our primary strategy is to offer customers a variety of options for choosing
flavoured pastillas. The customers may choose if what flavors and fillings they like to. Our business will
initially operate a plyers and tarpaulins to showcase the colors (depending on flavor) and fillings of the
pastillas. Our product will be available every school days (monday-friday). Our pastillas products have
number of competitive features that will be used to its advantage to achieve markwt penetration such as
the affordability of the products.