G.L.

BAJAJ
INSTITUTE OF MANAGEMENT AND RESEARCH
Approved by A.I.C.T.E., & Affiliated to Dr.A.P.J. Abdul Kalam Technical University Plot
No. 2, Knowledge Park III, Greater Noida, Distt. G.B.Nagar, U.P., India Pin-201306
A
SUMMER INTERNSHIP PROJECT REPORT
ON
“PRODUCT & SERVICES
OF
SHAREKHAN”

Submitted For
THE PARTIAL FULLFILLMENT OF THE AWARD OF DEGREE OF
MASTER OF BUSINESS ADMINISTRATON (MBA)

Under the Guidance of: Submitted By:

MR. SACHIN KUMAR Name: NEERAJ CHAUHAN
Sharekhan Ltd. Roll. No.1880170117

1
 Session: 2018-20

G.L. BAJAJ INSTITUTE OF TECHNOLOGY AND

MANAGEMENT
GREATER NOIDA
DEPARTMENT OF MANAGEMENT STUDIES

CERTIFICATE DATE:
This is to certify that Mr/Ms......................................................…..is a bonafide
student of this Institute (MBA Batch 2018-2020), has undertaken this
project work entitled
“...............................................................................................................................
.
......”
At.............................................................. as part of his /her Summer training
for the
Partial fulfilment of the award of Master of Business Administration
degree from Dr. APJ Abdul Kalam Technical University, Lucknow
(U.P).
As per best of my knowledge this project work is an original piece of work
and has not been submitted or publish elsewhere.
I wish him/her all the best for his bright future ahead.
(Dr.
DeepGupta)
(DEAN-MBA)
 DECLARATION

I HEREBY DECLARE THAT THE PROJECT REPORT TITLED “PRODUCT &

SERVICES OF SHAREKHAN” IS MY OWN WORK
AND HAS BEEN CARRIED OUT UNDER THE ABLE GUIDANCE OF MR. SACHIN
KUMAR(ASSISTANT MANAGER) SHAREKHAN LIMITED (JHANDEWALAN).

ALL CARE HAS BEEN TAKEN TO KEEP THIS REPORT ERROR FREE .AND I
SINCERELY REGRET FOR ANY UNINTENDED DISCREPANCIES IN THIS REPORT. I
SHALL BE HIGHLY OBLIGED IF ERRORS (IF ANY) BE BROUGHT TO MY
ATTENTION.

THANK YOU.
(NEERAJ CHAUHAN)
 ACKNOWLEDGMENT

It is my great pleasure to take this opportunity to acknowledge the

contribution of number of people who helped me in completing this project.

I would like to thank ………for giving me this opportunity to work on this

project which gave me awareness of real corporate life.

I express my deep sense of respect to Mr. SACHIN KUMAR, Manager Sharekhan

Ltd., Jhandewalan, for giving me an opportunity to work under him and allotting
me this project. He gave me continuous guidance, his mentoring and informal
discussions become vital for me in the entire duration of this project in overcoming
the barriers. I also thank the other staff of SHAREKHAN who devoted their valuable
time in helping me to complete my project.

I would also like to thank ……….. sir for giving me the privilege to undergo
summer training and thus learn through this process.

Finally I am sincerely thankful to others who have directly or indirectly helped me in

the completion of the project. I would also like to acknowledge the support of other
company members who has helped me to successfully complete this project.

(NEERAJ CHAUHAN)
 PREFACE

Share market is gaining significant grounds with the onset of booming Indian
Economy. The project involved a “comparative study of share market and mutual
fund”

I had the privilege of doing my summer training with ShareKhan Ltd. Jhandewalan
42;lBranch, New Delhi wherein I was responsible for the sales and distribution of
the Demat Account. This had been a great learning experience for me in terms of
corporate culture, etiquettes and values.

The content of this project report was decided after a detailed survey and analysis
of Share market & mutual funds.
 EXECUTIVE SUMMARY

Indian Capital Market has been linked to the International Financial Market and the
Standard has been increased in terms of efficiency and transparency through
Dematerialization of the Indian Capital Market in terms of handling and dealing in
securities in paper mode , the main objective of this study is to analyze trends in
growth of dematerialization process was not keeping pace with the Indian Capital
Market due to un popularity of Demat, lack of information , and short direction after
the inception of the scheme or the earliest time taken to evaluate its popularity. My
project is base on study about dematerialization in the Indian Capital Market .The
project covers issues related to depository and Sharekhan as depository .Project
start with objective , Methodology ,and limitation of project than it highlight
company profile with product details, than it explains capital market and depository
part of this capital market . This project cover trading in equity of capital market,
settlement of trade in depository, comparative analysis of structure and services
offers in the same industry , analysis of structure and services offers in the same
industry, analysis of dematerialization , issues related to demat e.g. opening
account , nomination dematerialization ,transmission ,freezing defreezing.

SHAREKHAN (DEPOSITORY
PARTICIPANT) DEPOSITORY SHARE MARKET CAPITAL MARKET
 TABLE OF CONTENTS

1 Company profile…………………………………….. 9

2 Introduction…………………………………………. 30

3. Product & services of sharekhan…………………..... 57

4 Research methodology……………………………….. 109

5 Data analysis…………………………………………. 112

6 Learn in the company………………………………. 122

7 Conclusion…………………………………………… 123

8 Bibliography…………………………………………. 124

9 Annexure……………………………………………… 125
COMPANY PROFILE
Sharekhan is one of the leading retail brokerage firms in the
country.Sharekhan was founded by Mumbai-based entrepreneur shripal
morakhia in 2000 and a subsidiary of BNP Paribas since November
2016.Shrekhan pioneered the online retail broking industry and leveraged on
the first wave of digitization,when dematerialization (demat) of securities
came into effect and electronic trading was introduce in the stock
exchange.Sharekhan offers its customers a wide range of equity related
services including trade execution on BSE, NSE, Derivatives, depository
services, online trading, investment advice etc.
The firm‘s online trading and investment site – www.Sharekhan.com
was launched on Feb. 8, 2000. The site gives access to superior content and
transaction facility to retail customers across the country. Known for its
jargon- free, investor friendly language and high quality research,The
company has 1.4 million customer base. The number of trading members
currently stands at over 4 lakh. While online trading currently accounts for just
over 1 percent of the daily trading in stocks in India, Sharekhan alone accounts
for 22 (approx) percent of the volumes traded online.

The content-rich and research oriented portal has stood out among its
contemporaries because of its steadfast dedication to offering customers best-
of- breed technology and superior market information. The objective has been
to let customers make informed decisions and to simplify the process of
investing in stocks.

On April 17, 2002 Sharekhan launched speed trade, a net-based

executable application that emulated the broker terminals along with host of
other information relevant to the day traders. This was for the first time that a
net-based trading station of this caliber was offered to the traders. In the last
six months
Speed Trade has become a de facto standard for the Day Trading
community over the net.

Sharekhan‘s ground network includes over 153 branches in 575 cities in

India.

Sharekhan has always believed in investing in technology to build its

business. The company has used some of the best-known names in the IT
industry like Sun Microsystem, Oracle, Microsoft, Cambridge Technologies,
Nexgenix, Vignette, Verisign Financial Technologies India Ltd., Spider
Software Pvt. Ltd. to build its trading engine and content. The Morakhia
family holds a majority stake in the company. HSBC, Intel & Carlyle are the
other investors.

With a legacy of more than 80 years in the stock markets, the SSKI
group ventured into institutional broking and corporate finance 19 years ago.
Presently SSKI is one of the leading players in the institutional broking and
corporate finance activities. SSKI holds a sizeable portion of the market in
each of these segments. SSKI‘s institutional broking arm accounts for 7% of
the market for Foreign Institutional portfolio investment and 5% of all
Domestic Institutional portfolio investment in the country. It has 60
institutional clients spread over India, Far East, UK and US. Foreign
Institutional Investors generate about 65% of the organization‘s revenue, with
a daily turnover of over US$ 2 million. The Corporate Finance section has a
list of very prestigious clients and has many
‗firsts‘ to its credit, in terms of the size of deal, sector tapped etc. The group
has placed over US$ 1 billion in private equity deals. Some of the clients
include BPL Cellular holding, Gujarat Pipavav, Essar, Hutchison, Planet Asia
and Shopper‘s Stop.
REASONS TO CHOOSE SHARE KHAN LTD.

EXPERIENCE
SSKI has more than eight decades of trust and credibility in the Indian stock
market. In the Asia Money broker‘s poll held recently, SSKI won the ‗India‘s
best broking house for 2004 award. Ever since it launched Sharekhan as its
retail broking division in February 2000, it has been providing institutional-
level research and broking services to individual investors.

TECHNOLOGY
With our online trading account you can buy and sell shares in an instant from
any PC with an Internet connection. You will get access to our powerful online
trading tools that will help you take complete control over your investment in
shares.

ACCESSIBILITY
Sharekhan provides ADVICE, EDUCATION, TOOLS AND EXECUTION
services for investors. These services are accessible through our centers across
the country (sharekhan has over 575 cities through 153 branches,more than
2,500 business patners) over the internet (through the website
www.sharekhan.com) as well as over the voice tool.

KNOWLEDGE
In a business where the right information at the right time can translate into
direct profits, you get access to a wide range of information on our content-
rich portal, sharekhan.com. You will also get a useful set of knowledge-based
tools that will empower you to take informed decisions.
CONVENIENCE
You can call our Dial-N-Trade number to get investment advice and execute
your transactions. We have a dedicated call-centre to provide this service via a
toll free number from anywhere in India.

CUSTOMER SERVICE
Our customer service team will assist you for any help that you need relating
to transactions, billing, Demat and other queries. Our customer service can be
contracted via a toll-free number, email or live chat on sharekhan.com.
INVESTMENT ADVICE
Sharekhan has dedicated research teams for fundamental and technical
research. Our analyst constantly track the pulse of the market and provide
timely investment advice to you in the form of daily research emails, online
chat, printed reports and SMS on your phone.

BENEFITS
 Secure Order by Voice Tool Dial-n-Trade.
 Automated Portfolio to keep track of the value of your actual purchases.
 24x7 Voice Tool access to your trading account.
 Personalized Price and Account Alerts delivered instantly to your cell
phone &
email address.
 Special Personal Inbox for order and trade confirmations.
 On-line customer service via web chat.
 Anytime Ordering.
 PRODUCT SPECIFICATION
CLASSIC ACCOUNT (Web Based)

This account allows the client to trade through our website www.sharekhan.com and is
suitable for the retail investor who is risk-averse and hence prefers to invest in stocks or
who do not trade too frequently.

FEATURES
Online trading account for investing in Equity and Derivatives via www.sharekhan.com
Market research reports (daily 5 research reports)

 Pre Market research reports

 Eagle eye research reports
 High noon research reports
 Investor eye research reports
 Post market research reports

1. Competitive transaction charges.

2. Instant order and trade confirmation by E-mail.
3. Streaming Quotes.(Cash & Derivatives)
4. SMS facility
5. Free appointment with Relationship manager
6. Minimum balance zero
7. BTST (Buy today and Sell tommorrow)
8. Free monthly magazine subscription
9. Single screen interface for Cash and derivatives and more.
DIAL-N-TRADE

Free with your Share khan Classic Account, the Dial-n-Trade service enables you to place
orders for buying and selling shares through your telephone.

All you have to do is dial any one of our two dedicated numbers (022-25752900 or 022-
25752300), enter your TPIN number (which is provided at the time of opening your
account) and on authentication you'll be directed to a telebroker who will buy and sell
shares for you.

FEATURES

TWO dedicated numbers for placing your orders with your cell phone or landline. Toll free
number: 022-25752900 to be directed to telebroker.

Automatic funds transfer with phone banking (for Citibank and HDFC bank customers)
Simple and Secure Interactive Voice Response based system for authentication.
No waiting time. Enter your TPIN to be transferred to our tele brokers.
You also get the trusted, professional advice of our tele brokers.
After hours order placement facility between 8.00 am and 9.30 am (timings to be extended
soon)

SPEED TRADE

The ideal tool for active traders and jobbers who transact frequently during the day's trading
session, Speed trade enables you to capitalize on intra-day price movements.

Speed trade is an Internet-based executable application that provides everything a trader

needs on ONE screen:
Real-time streaming quotes.
Live Tic-by-Tic Intra-day charting.
Trading in Cash and Derivatives on a single screen

FEATURES
 Instant order Execution & Confirmation.
 Single screen trading terminal.
 Real-time streaming quotes, tic-by-tic charts.
 Market summary (most traded scrip, highest value and lots of relevent statistics).
 Hot keys similar to a brokers terminal.
 Alerts and reminders.
 Back-up facility to place trades on Direct Phone lines.
 Single screen interface for cash and derivatives.
 PRODUCTS OF SHAREKHAN

1- Equity Trading Platform (Online/Offline).

2- Commodities Trading Platform
(Online/Offline). 3- Portfolio Management
Service.
4- Mutual Fund Advisory and
Distribution. 5- Insurance Distribution.
6- Depository Services.
7- Research Report.

TYPES OF ACCOUTNS

1- CLASSIC ACCOUNT
2- TRADE TIGER ACCOUNT

1. Classic Account – This account allows the client to trade through our website
www.sharekhan.com and is suitable for the retail investor who is risk averse and
hence prefers to invest in stocks or who does not trade too frequently.

Features
 Online trading account for investing in equity and derivatives
via www.sharekhan.com
 Live terminal (NSE Online, BSE Offline)
 Integration of on-line trading, saving bank and Demat account.
 Instant cash transfer facility against purchase & sale of shares.
 Competitive transaction charges.
 Instant order and trade confirmation be email.
 Streaming Quotes. (Cash & Derivatives)
 Personalized market watch.
 Single screen interface for cash and derivatives and more.
 Provision to enter price trigger and view the same online in market watch.

Dial-n-trade – Along with enabling access for your trade online, the CLASSIC
also gives you our Dial-n-trade services. With this service, all you have to do is
dial our dedicated phone lines 022-25752900 and 022-25752300 to be directed to
a telebroker.

2. Tiger Trade Account – It is an internet-based software application that enables

you to buy and sell in an instant.
It is ideal for active trades and jobbers who transact frequently during day‘s
session to capitalize on intra-day price movement.
Features
A single platform for multiple exchange BSE, NSE, MCX, NCDEX, Mutual funds
and IPOs.
 Multiple Market Watch available on a single screen.
 User can save his own defined screen as well as graph template, that is, can
save the layout for future use.
 User-defined alert settings on an input Stock Price trigger tools available to gauge
market such as Tick Query, Ticker, Market Summary, Action Watch, Option
Premium Calculator, Span Calculator.
 Shortcut key for FAST access to order placements & reports.
FEES STRUCTURE

Sharekhan Account Opening Charges

To open Sharekhan account you have to pay account opening charges and
annual maintenance charges (AMC).

Sharekhan account opening charge & Sharekhan AMC 2019

Transaction Fee
Trading Account Opening Charges (One Time) ₹0 (Free)
Trading Annual Maintenance Charges AMC (Yearly Fee) ₹0 (Free)
Demat Account Opening Charges (One Time) ₹0 (Free)
Demat Account Annual Maintenance Charges AMC (Yearly Fee) ₹400 (Free for 1st year)
Special Offer: Get Free Trading + Demat Account (₹1500 waived on account opening)
for limited time.
.

Find information about Sharekhan account opening, Sharekhan open account, Sharekhan opening
charges, Sharekhan account opening charges, Sharekhan account opening status, Sharekhan amc
charges, Sharekhan account charges and Sharekhan account closure.

Sharekhan Brokerage Charges 2019

Customer pays commission (brokerage) when buying or selling stocks through
Sharekhan. The brokerage charges for equity, commodities and currency derivative
trading for Sharekhan are explain as below.

Sharekhan Brokerage Plan - Classic Account

Segment Brokerage Fee
Monthly Fee (Fixed)
Equity Delivery 0.50%
Equity Intraday 0.10%
Equity Futures 0.10%
Equity Options ₹50 per lot
Currency Futures 0.10%
Currency Options ₹30 per lot
Commodity Futures 0.03%
Commodity Options 0.03%
Sharekhan Brokerage Plan - Prepaid - ₹1 Lakh
Segment Brokerage Fee
Sharekhan Brokerage Plan - Classic Account
 Segment Brokerage Fee
Monthly Fee (Fixed) ₹1,00,000 per year
Equity Delivery 0.10%
Equity Intraday 0.015%
Equity Futures 0.015%
Equity Options 0.05% or ₹63 per lot
Currency Futures
Currency Options
Commodity Futures
Commodity Options
Sharekhan Brokerage Plan - Margin - ₹1 Lakh
Segment Brokerage Fee
Monthly Fee (Fixed) ₹1,00,000 margin
Equity Delivery 0.25%
Equity Intraday 0.05%
Equity Futures 0.05%
Equity Options 1% or ₹70 per lot
Currency Futures
Currency Options
Commodity Futures
Commodity Options
SHAREKHAN DEMAT ACCOUNT CHARGES 2019

The demat account transactions are charged separately from trading commission. Find
Sharekhan demat account charges 2019.

Sharekhan Depository Service Charges for Resident Retail Customers

Sr Services (CDSL) Scheme A (AMC 400) Scheme B (AMC 500)
1 Account Opening Charges Nil Nil
Annual Maintenance Charges
2 ₹400 p.a. ₹500 p.a.
(AMC)
3 Sales - Through Sharekhan Nil Nil
4 Purchases Nil Nil
Minimum Brokerage of Minimum Brokerage of
5 Brokerage ₹21/ Per scrip settlement ₹21/ Per scrip settlement
delivery (sell) delivery (sell)
Sales - Not through Sharekhan/ 0.03% of the value of 0.03% of the value of
6
Offmarket transfer/IDT transact on (Min.Rs.30) transact on (Min.Rs.30)
Sharekhan Depository Service Charges for Resident Retail Customers
Sr Services (CDSL) Scheme A (AMC 400) Scheme B (AMC 500)
7 Dematerialization Charges ₹5 per certifica ₹5 per certificate
₹50 per certificate or ₹50 ₹50 per certificate or ₹50 for
8 Rematerialisation Charges
for every hundred securities every hundred securities
9 Custody Charges Nil Nil
0.03% of the value of the 0.03% of the value of the
10 Pledge Creation
transaction (Min ₹100) transaction (Min ₹100)
11 Freeze/De-freeze ₹25 ₹25
Additional Statement of
12 ₹10 ₹10
Holding/Transaction

All information about Sharekhan demat account, Sharekhan demat account review, Sharekhan demat
account charges, Sharekhan demat account opening, Sharekhan dp charges, Sharekhan demat charges and
Sharekhan dp id.

SHAREKHAN TRANSACTION CHARGES (EXCHANGE TURNOVER CHARGE)

A combination of Exchange Turnover Charge and Trade Clearing Charge. Know more about
Transaction Charges .

Sharekhan transaction charges

Segment Transaction Fee
Equity Delivery NSE ₹325 | BSE ₹275
Equity Intraday NSE ₹325 | BSE ₹275
Equity Futures NSE ₹190 | BSE ₹50
Equity Options NSE ₹5000 | BSE ₹50
Currency Futures NSE ₹135 | MCX ₹130
Currency Options NSE ₹4220 | MCX ₹3220
Commodity MCX (Non-Agri) ₹230 | MCX (Agri) ₹95
SHAREKHAN RATINGS
Sharekhan Review Ratings (based on 278 votes by the customers)
Overall Rating Fees Brokerage Usability Customer Service
3.4/5 3.1/5 2.9/5 3.7/5 3.4/5

Do you trade with Sharekhan?

FREQUENTLY ASKED QUESTIONS

1. DOES SHAREKHAN CHARGE FOR MUTUAL FUNDS?

No, Sharekhan doesn't charge any additional fees (brokerage, entry load or
commission) for purchasing mutual funds from customers. They get the
commission from Mutual Fund AMC's for selling the Mutual Funds.

Note that all the charges applicable to a particular scheme, specified by the AMC,
are deducted from the NAV while purchasing the mutual funds.

Sharekhan mutual fund SIP charges are also the same as its normal mutual fund
charges.

Investors can access technical tools, MF calculators, MF research report, latest calls,
fund selector, and get fund suggestions without paying any charges.

Note that unlike discount stock brokers, Sharekhan doesn't offer direct mutual

funds. Discuss this question

Note

 Minimum margin cheque – Rs. 5000 with the classic account that is must
deposit in account opening time.
 If margin cheque exceeds Rs. 50000, account opening free.
 Minimum brokerage cheque – Rs. 6000 (adjusted towards brokerage within one
year) that is applicable for only tiger trade account.
 Annual maintenance charges – Rs. 400 (chargeable in second year) that is
applicable for both account.
 No account closing charges.
DOCUMENTS REQUIRED FOR AN ACCOUNT

 PAN CARD.
 AADHAAR CARD
 2 PASSPORT PHOTOS
 RESIDENTIAL PROOF
 CHEQUE(MARGIN MONEY)
 CANCEL CHEQUE

HOW CUSTOMERS ARE RETAINED

Share khan attempts to retain customer by providing quality service consistently, thereby
winning over the customer.
Another important aspect of service marketing is providing personalized attention &
customaries service to the customer.

FINANCIAL BOND
Sharekhan employ various measures to attract and retain customers. Some organizations
attempts to retain customers by offering them financial incentives such as discount in
brokerage, flexibility in credit limit, payment flexibility
 Discount in brokerage
Sharing processes or equipment
More trading exposure
Can delay in cheque payment

Financial bonds Structure bonds

Continuous
Quality service to custom ers

Customization bonds

Special attention
SocialPersonalized
bonds services
Informing customer about new services Offering combination of advice and research report accordin
Wishing customers on their anniversaries

CUSTOMER RETENSHIP STRATEGIES

PAYMENT FLEXIBILITY
As far as financial bonds are concern, sharekhan also provides flexibility in payment
system. They regularly arrange seminars, management meets ,advice on various stocks
from analysts

DISCOUNT IN BROKERAGE
They provided flexibility on brokerage to customers. Like they have fix brokerage of .5%
for delivery and .1% for intraday trading. As portfolio management is basically for high
net worth individual. they provides such as .25% for intraday and .05% for delivery.
FLEXIBILITY IN CREDIT LIMIT
Sharekhan also provides margin limit for trading which is 4 times but in the case of high
network individual , sharekhan provides 10 times .
 Comparison with leading companies in share brokerage

SHAREKHAN BROKERAGE CHARGES 2019

ACCOUNT OPENING FEES & ANNUAL MAINTENANCE CHARGES (AMC)

 Trading Account Opening Charges (One Time): ₹0 (Free)

 Trading Annual maintenance charges (AMC): ₹0 (Free)
 Demat Account Opening Charges (One Time): Included in trading account
opening charges
 Demat Account Annual Maintenance Charges (AMC): ₹400 (Free for 1st year
with trading account.)

SHAREKHAN TRADING BROKERAGES CHARGES:

 Equity Cash Intra-day Trades: 0.05% or 5 paisa per share on the buy side as
well as selling side.
 Equity Delivery Trades: 0.25% or 7 paise per share or ₹21 per scrip
whichever is higher.
 F&O Trades: 0.10% on the first leg and 0.10% if squared off on any other day.
 Options Trades: 2.50% or ₹250 per lot on the premium (whichever is higher).
 Currency Future: 0.10%.
 Currency Options: 2.50% or ₹30 per lot on premium (whichever is higher).
 Commodity: 0.10%.

SHAREKHAN MINIMUM BROKERAGE FEE:

1. For Intra-day Trades: Sharekhan charges minimum brokerage of 5 paise per
share. This means that while doing intraday trading if the share price you trade in
is ₹50 or less, a minimum brokerage of 5 paise per share will be charged.
2. For Delivery Based Trades: Sharekhan charges minimum brokerage fee of 7
paise per share. This means; for delivery based trades minimum brokerage of 7
paise per share is charged when the share price is ₹21 or less.
3. Minimum DP charges: DP charges of ₹ 21per scrip is charged.
SHAREKHAN POST PAID PLANS
Sharekhan offers following post paid plans. To get the offer customer has to deposit the
margin money with Sharekhan based the plan they choose. The brokerage reduces as the
margin money is high.

Equity Cash Future Options

Leg 2
Margin (sam Leg 2 Option
Schem Deliver e (next (whicheve
e Leg 1 Leg 2 y Leg 1 day) day) r is higher)

25,000 0.10% 0.10 0.50% 0.10% 0.02% 0.10% 2.50% or

% ₹100 per lot

30,000 0.10% 0.00 0.50% 0.10% 0.00% 0.10% 2.50% or

% ₹100 per lot

40,000 0.09% 0.00 0.45% 0.09% 0.00% 0.09% 2.25% or

% ₹95 per lot

50,000 0.07% 0.00 0.40% 0.07% 0.00% 0.07% 1.50% or

% ₹80 per lot

1 Lakh 0.05% 0.00 0.25% 0.05% 0.00% 0.05% 1.00% or

% ₹70 per lot

3 Lakh 0.04% 0.00 0.20% 0.04% 0.00% 0.04% 1.00% or

% ₹50 per lot

5 lakhs 0.03% 0.00 0.18% 0.03% 0.00% 0.03% 0.75% or

% ₹40 per lot

10 0.02% 0.00 0.15% 0.02% 0.00% 0.02% 0.60% or

Lakhs % ₹30 per lot
 SHAREKHAN PRE PAID PLANS
Sharekhan offers following pre paid brokerage plans. The plans are available
for 6 month and 1 year as shown below:

Equity Cash Future Options

Option
Leg 2 Leg 2 (whiche
Amount (same (next ver is
(Rs) Period Leg 1 Leg 2 Delivery Leg 1 day) day) higher)

750 6 0.10% 0.00% 0.50% 0.10% 0.00% 0.10% 2.50%

months or ₹250
per lot

1000 6 0.09% 0.00% 0.45% 0.09% 0.00% 0.09% 2.25%

months or ₹238
per lot

2000 12 0.07% 0.00% 0.40% 0.07% 0.00% 0.07% 1.50%

months or ₹200
per lot

6000 12 0.05% 0.00% 0.25% 0.05% 0.00% 0.05% 1.00%

months or ₹175
 per lot
Equity Cash Future Options

Leg 2
Margin 28 (sam Leg 2 Option
Schem Deliver e (next (whicheve
e Leg 1 Leg 2 y Leg 1 day) day) r is higher)

20 0.015 0.00 0.10% 0.015 0.00% 0.015 0.55% or

Lakhs % % % % ₹25 per lot
Equity Cash Future Options

Option
Leg 2 Leg 2 (whiche
Amount (same (next ver is
(Rs) Period Leg 1 Leg 2 Delivery Leg 1 day) day) higher)

10000 12 0.045% 0.00% 0.22% 0.045% 0.00% 0.045% 1.00%

months or ₹150
per lot

18000 12 0.04% 0.00% 0.20% 0.04% 0.00% 0.04% 1.00%

months or ₹125
per lot

30000 12 0.03% 0.00% 0.18% 0.03% 0.00% 0.03% 0.50%

months or ₹100
per lot

60000 12 0.02% 0.00% 0.15% 0.02% 0.00% 0.02% 0.50%

months or ₹75
per lot

100000 12 0.015% 0.00% 0.10% 0.015% 0.00% 0.015% 0.50%

months or ₹63
per lot

200000 12 0.005% 0.005% 0.08% 0.005% 0.005% 0.005% Flat ₹25

months per lot
Check out Sharekhan Brokerage Charges, Fees, AMC, Transaction Charges. Get detail about
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29
INTRODUCTION

30
OVERVIEW OF INDUSTRY AS A
WHOLE. CAPITAL MARKET

The capital market is a system or framework, which facilitates savings and

investment. The securities markets provide channels for the allocation of
savings to investments. Through the capital market:

 Companies can raise resources from the people (investors); and

 Households can invest their savings in industrial or commercial
activities to earn a return

Hence, the capital market is a mechanism by which capital (funds) moves from
those with surplus funds (investors) to those in need of funds (companies)
Savings are linked to investments through a range of financial products called
securities.

MAIN PARTICIPANTS IN THE CAPITAL MARKET: -

The capital market framework consists of the following participants:

 Stock Exchanges
 Market intermediaries, such as stock-brokers and Mutual Funds
 Investors
 Regulatory institutions (e.g. SEBI)
PRIMARY MARKET AND SECONDARY MARKET: -

The securities market consists of two inseparable and interdependent segments,

namely the primary market and the secondary market.
The primary market in the channel for the sale of new securities, while the
secondary market deals in securities previously issued. So, the secondary
market actually ensures the liquidity of the securities.

STOCK EXCHANGE
The market or place, where securities, viz. shares are exchange / traded or simply where
buying and selling talks place, is called stock exchange or stock market.

MEANING OF STOCK EXCHANGE

The stock exchange is an organized market for purchase and sale of listed
industrial and financial securities. The development of the capital market is buying
and large linked with the development of public limited company. The stock exchange
is an important segment of capital market. It provides helps investor in the securities.
The Stock Exchange is a basically a place where the securities are sell and buy
through a broker or directly. Stock market helps in growth or industry or trade.
According to section (2 J) of the securities contract act, 1956 Stock Exchange
means any body to individuals whether incorporate or not constituted for the purpose
of listing, regulating or controlling the business or dealing in securities. Stock market
generates long terms and short term capital and provides the business and indust4rial
enterprises.
 DEFINITION

S - SECURITIES PROVIDE FOR INVESTOR

T - TEX BENEFITS PLANNING AND EXEMPTION

O - OPTIMUM RETURN ON INVESTMENT

C - CAUTIOUS APPROACH

K - KNOWLEDGE OF MARKET

E - ELIGIBILITY OF ACCRUALS

X - EXCHANGE OF SECURITIES TRANSACTED

C - CYCLOPEDIA OF LISTED COMPANIES

H - HIGH YIELD

A - AUTHENTIC INFORMATION

N - NEW ENTREPRENEUR ENCOURAGED

G - GUIDANCE OF INVESTOR AND COMPANY

E - EQUITY
  BSE

The oldest exchange in Asia and the first exchange in the country to granted
permanent recognition under the Securities Contract Regulation Act, 1956, Bombay
Stock Exchange Limited (BSE) have had an interesting rise to prominence over the
past 130 years. Presently, the stock market in India consists of twenty-three regional
stock exchanges and two national exchanges, namely, the National Stock Exchange
(NSE) And Over the Counter Exchange of India (OTCEI)

BOLT i.e., BSE's online trading system, is designed and developed by CMC LTD,
now a Tata Group company. This screen-based trading system replaced the manual
out-cry method of trading in the ring and went live on March 1995.

This enabled BSE to provide floorless and fully automated screen-based trading
facilities in capital market (CM) instruments with equal access to investors all over
the country.

Currently, BSE with around 685 members, has seen an average daily turnover of Rs
1,162 crore in July 2002.

For further expansion of its activities, BSE decided to provide web-based trading
facility to the members as it was felt that Internet trading would fundamentally change
the way exchange and brokers interact with their customers. Tata Consultancy
Services developed the system (BSE WebX) with the objective of enabling the
exchange to service its members and the customers of the members in an efficient and
cost-effective manner using the Internet.

The Bombay Stock Exchange (BSE) is the largest Stock Exchange, in the country, where
maximum transactions, in terms of money and shares take place. The other major stock
exchanges are Calcutta, Madras and Delhi Stock Exchanges. Other one at Ahmedabad,
Jaipur, Bangalore, Kanpur, Rajkot, Hyderabad, Cochin, Pune, Bhubaneshwar, Guwahti,
Indore, Mangalore, Ludhiana, Patna, Saurashtra, Vadodara, Coimbatore, Meerut, and
Surat.

 NSE

Tata Consultancy Services, a division of Tata Sons Ltd., was selected as the prime
contractor and system integrator by the NSE to provide a total turnkey solution for the
money market and capital market's floorless trading system.

The aim was to enable NSE to provide nation-wide electronic trading with highest
transparency in the market place. Using the client-server architecture, fault-tolerant
computing and in-memory database, Tata Consultancy Services' solution gave NSE
high visibility and impact.

Tata Consultancy Services also developed the local and nationwide clearing and
settlement system to run in Oracle RDBMS environment. For the year 2001-2002 the
National Securities Clearing and Settlement system (NSCS) processed settlements for
over 172 million trades with a turnover of around Rs 5,08,121 crore. Tata Consultancy
Services also developed the trading, clearing and settlement system for NSE's futures
and options segment. In the year 2001-2002, nearly 4.2 million contracts were traded
on NSE F&O system with a notional turnover of Rs 1,01,925 crore.
 IMPORTANCE OF STOCK EXCHANGES

A lot has been written about the relevance and importance of stock exchanges in the
economy. However, at the cost of repetition, some salient points are highlighted here.

One of the key advantages is that stock exchanges are an efficient medium for raising
resources and channeling savings from the public by way of issue of equity / debt
capital by joint stock companies listed on the stock exchanges.

The second main benefit is the wide dispersal of information and the need to disclose
adequate information — not only the quarterly or year-end financial results, but also
major events that have an impact on the working of the company.

FUNCTIONING OF STOCK EXCHANGE

 LISTING

Listing of shares, on a stock exchange, means, such shares can be bought and
sold, in stock exchange.A Company, which intends to issue shares, through
prospectus, shall have to apply to one or more stock exchanges, for getting its
shares listed.The detailed and elaborate procedure of getting the shares listed
on a stock exchange is monitored by SEBI. The SEBI, issues guidelines and
notifications, from time to time, with regard to listing of securities.

Once the shares are listed, they are divided into two categories:

1.GROUP"A"SHARES
2.GROUP "B" SHARES

GROUP "A" SHARES: are referred to as " Cleaned Securities " or " specified
shares". Group "A" shares represent companies, with huge amount of capital, and
 equally a large scope for investment. These shares are frequently traded and
command higher price earning multiples.

GROUP "B" SHARES: are referred to as, Non-cleaned securities or

non- specified shares.

VARIOUS ORDERS AND TRANSACTIONS

SETTLEMENT CYCLES

There are various types of orders, which can be placed by the buyer or seller. They are:

 MARKET ORDER
A market order is to be executed as soon as possible at the best prevailing price
in the market.

Similarly there are certain types of transactions, which are allowed on the
stock exchanges. They are:

 TRANSACTIONS FOR SPOT DELIVERY

The delivery and payment is effected within the time or on the date stipulated
when entering into the transaction or within fourteen days, whichever is
shorter.
 TRANSACTION FOR HAND DELIVERY
These transactions also referred to as the transaction for "the account", are
cleared and settled through the clearinghouse.
 TRANSACTIONS FOR SPECIAL DELIVERY
The delivery and payment is affected within any time exceeding fourteen
days following the date of the contact as may be stipulated when entering
into the transaction, provided the governing board or the president of the
exchange permits the same.
 CAPITAL MARKET PROCESSES

INITIAL PUBLIC OFFERING (IPO)

An Initial Public Offering occurs when a company first approaches the capital market
for funds, by issuing shares for the first time. There are guidelines issued by SEBI as
well as by the Companies Act, 1956 regarding various procedures involved in a public
issue. Any company going in for an IPO has to issue a Prospectus, which should
disclose:

All facts and information relevant to prospective investors for deciding

whether or not to invest in the issue Risk factors and management perception of
those risks.
PRIVATE PLACEMENT

Private placement refers to the raising of funds directly from certain investors without
issuing a prospectus to the public. It involves issue of securities to a limited number of
subscribers, such as banks, Financial Institutions, Mutual Funds and high net-worth
individuals. Private placements are arranged through a merchant banker /
investment banker, who acts as an agent for the issuer and brings together the
issuer and the investors. Since the publics at large are not involved in a private
placement, and since allotments are mainly made to a few sophisticated and
experienced investors, private placements are exempt from much of the
rigorous disclosure and regulatory requirements that apply to public issues.
According to the Companies Act, an issue becomes public if it results in
BOOK BUILDING ISSUE
Book building is basically a process used during an IPO for efficient
price discovery, i.e., for fixing an appropriate price for the issue that reflects
market and investor perceptions. During the period for which the market is kept
open, bids are collected from investors at various prices, which have to be
equal to or above a certain fixed ―floor price‖ (minimum price). After the bid
closing date, the final offer price is fixed after taking into account the various
bids received.
 “SECURITY AND EXCHANGE BOARD OF INDIA”
Security and Exchange Board of India was established on 12th of April 1988 and was
given legal status in 1992 to promote and regulate the stock markets in India.

ROLE OF THE SECURITIES AND EXCHANGE BOARD OF INDIA

(SEBI)

The SEBI is the main regulatory body in the Indian capital market scenario. SEBI is
responsible for:

 Providing fair dealing in the issue of securities and ensuring a market

place where funds can be raised at a relatively low cost.
 Providing a degree of protection to the investors

Regulating and developing a code of conduct by intermediaries

MARKET INTERMEDIARIES AND THEIR ROLE

The stock market is the meeting place for suppliers of funds and users of fund.
It is difficult for suppliers and users of funds to directly meet each other and
exchange funds for securities, due to several reasons:

 The amount of funds supplied by the supplier might not match the
amount required by the user
 The risk, maturity and liquidity characteristics of the securities issued
by the user may not match the preference of the supplier
 Substantial search costs and time will have to be spent for one party to
find another party whose needs perfectly match his order.

The presence of market intermediaries minimizes all these problems.

Intermediaries act as agents to match and bring users and suppliers of funds
together, for a commission. The main market intermediaries consist
of stockbrokers and their sub-brokers.

ROLLING SETTLEMENT

Earlier, the Indian stock exchanges were following the Account Period
Settlement. Under this settlement cycle, trades accumulate over a trading period
of 5 working days. At the end of the period, they are clubbed together, positions
are netted off and the balance is settled about a week after the trading period.
The members realize the sales proceeds and securities in accordance with the
pay-in and payout schedules notified by the exchange.

However, now the Indian capital markets have moved over to the Rolling Settlement
System on a T+2 basis. Under the T + 2 rolling settlement system, all trades
executed on a day are netted off on that day itself, and the settlement takes place 2
late trading days

INVESTOR PROTECTION IN THE INDIAN CAPITAL MARKETS

ISCLOSURE AND INVESTOR PROTECTION (DIP) GUIDELINES IN ORDER TO PROTECT THE
INTERESTS OF THE INVESTORS, SEBI HAS ISSUED THE DIP GUIDELINES. THE GUIDELINES
CONTAIN A SUBSTANTIAL BODY OF REQUIREMENTS THAT ISSUERS OF SECURITIES AND
MARKET INTERMEDIARIES ARE SUPPOSED TO COMPLY WITH . THE SALIENT POINTS IN THE

DIP GUIDELINES ARE:

 They aim to secure full disclosure relevant information about the

issuer and the nature of the securities so that investors can make fully
informed decisions

Issuers are required to disclose any material “risk factors” involved in the
issue in the prospectus

ON THE JOB TRAINING

On the job training means learning practical and implementing it in the day to day work of
the organization. During my SIP in the company I learnt many things. I did an analysis of the
various competitor of Share Khan. I have done practical as well as theoretical analysis of the
competitor of Share khan. My Company Guide assigned the tasks in groups to do a survey on
various competitors of Share khan. I went to Kotak Securities and ICICI direct. Com, HDFC
etc for gathering the information over there. There I gathered the information regarding the
policies, procedures, services and brokerage. After getting all the information when I
compared it with share khan I found that the facilities and services provided by ShareKhan is
much better than any other company. The above statement is not out of any prejudice but is
based on the study undertaken by me and is testified by the research findings.

My work in the company was to open 5 Demat account. I had to call the
prospects and the existing customers and convince them to open Demat Account in
Share khan by providing awareness to the customers about the benefits provided by
Share Khan.

I have got very good experience here. I was able to do things practically in the
organization by incorporating whatever I‘ve have learnt theoretically in my course. My
training programme was very good . At last I can say that OJT gives us the real picture of
practical world.

I met near about 50 customers and I was able to convert 5 customers and it was really
a good experience for me. I went to many places in order to meet the customers according to
their convenience. During the course of making the prospect all my problems were dealt by
discussions with my company guide.
Objective:
These are the following objectives :
 To know about investors awareness towards Sharekhan and its
Financial Products.
 To know the Investor's Perception towards financial investment .
 To understand investment Behaviour of Investors in Capital Market.

Target/Task:
The target assigned to me in on the job training is:
 To open 2 demat accounts in a month.
 To achieve this I have to open at least 2 accounts in a month.
 As my work is to do open demat a/c so I have to fix the appointments with
the customers.
 So my target is to fix at least one appointment on daily basis

TITLE OF OJT

“Opening of Demat account and trading account‖ It in the Sharekhan I

have been assigned the OJT regarding to open the Demat accounts. In this I have to
give the full details about the stock market, shares Demat accounts. On line trading,
offline trading, brokerage process, account opening process etc. There are two type of
training.

 THEORETICAL TRAINING

 PRACTICAL TRAINING

Theoretical Training In this training I was supposed to grab knowledge

through my seniors experiences. My company Guide uses to site with us and tells us

about following.

 Introduction to the product

  Calculation of brokerage

 Concept of on line trading

 Essential documents required for opening Demat account

 Concepts of live terminals

 Interaction with the customers

 Booking of orders on line

 Transfers of funds

 Concept of futures and options trading

 Concept of commodities trading

These are the topics which we have learnt in our theoretical training. These concepts
help us to clear the doubts about the various aspects regarding the stock market
aspects.
Practical Training In this training we suppose to learn practical aspects,
which are most important in the day to day functions of the company. In this the
company guide show the practical working which are followings

 How to do on line trading.

 How to do speed trade and classic trade.

 How to lock orders.

 How to lock on the market price and give price limit.

 How to see live price on terminals.

 How to do trade in commodities and Future and options.

 How to open online trading accounts on web site.

 How to fill the application forms for Demat account.

 How to transfer funds from bank account to share account.

 How we can play intraday.

Through these practical aspects we are able to learn to handle the customers as well as
for us it is helpful to do the online trading. With this training we are able to solve the
customers‘ problems and quarries.

STRATEGY

For opening Demat account we collect the data which are interested in share
market. For collecting data we arrange the Canopies in various areas and also with the
help of net which are login him self on ―www.sharekhan.com‖. And for collecting data
we also do the survey and fill the questionnaire. With this questionnaire we collect the
data. After that we call the clients and make the appointment. In particular
appointments we meet the clients and give them demo, with demo we also give the
presentation and solve all the queries which he has.

LIMITATION

We can take only view we on the time of survey we can not give the demo that
how online trading is beneficial in the compare of physical mode.

 The study is time taking so the result will come late.

 Because the study is totally based on survey, primary
data, references so it very difficult to predict the right
result.
 The study is not able to show the exact figure of those
people who are really interested in on line trading
because they are afraid of risk of online trading.
 Because the study is based on survey so it is difficult to
predict the future of on line trading
 The study is not able to judge the right people to invest in
stock market.

 Because the area vast so it to able to trap maximum people

for the survey.
 During my on job training we have some limitation for e.g. when we call
customers to make appointment we cannot call the customers before 10:30 a.m. and
when we fix the appointment then we have to attendant the customer. During my on
job training on starting our company guide gave us data but after fifty days they did
not provide any data for calling we find the customers on our personal reference and
get the data on self reference. When we join the company on that time account
opening fees were 49 rupees and we told the clients but after one month fees did
increase by 750 rupees. That was very big problem to convince the customers.

COMPANY CONCLUSION
We conclude that this is very tuff and interesting job. In this field lot of person

take interest and they want to invest his money. With out proper guidance persons

does not invest money in share market. We have given demo and every client start

trading.

We have done tele calling near about fifty people in a day and make the appointments
and which clients interested we give them demo and open the account but out of fifty
person only fifty percent clients make appointment and take demo because lake of
knowledge.
SYNOPSIS

In this project I had to undertake a comparative study on share market and mutual
funds. I had to undertake an analysis of the mutual funds, its benefits, and drawbacks
and make a detailed summary on its various aspects and then compare it with the
SHARE MARKET. I have to tell about the share market, benefits of investing in
share market, its drawbacks and make study on various aspects of share market.

Objective:
 To know the work culture and methodology of the share market
 To know the rules and regulation of SEBI.
 To know the rules and regulation of AMC (Assets Management Company)
 To know the brokerage system of the share market
 To know the difference between share market and mutual funds.
 To know the various competitors in the mutual funds market.
 To know the various exchanges of share markets all over the world.
 To know the timing of the share market.
 To know how the value of shares and mutual funds is calculated.
 To know the various factors on which prices of shares and mutual funds fluctuates.
 To know the benefits of investing in share market and mutual funds.
 To know about the services of the share market and mutual funds.

Limitations:
Though the present study aims to achieve the above-mentioned objectives in full earnest and
accuracy, it may be hampered due to certain limitations. Some the limitations of this study
may be summarized as follows:
 Getting accurate responses from the respondents.
 Locating the target customers of mutual funds is very time consuming.
ONLINE TRADING MEANS WITH THE HELP OF INTERNET.

The growth of the internet in the country is of recent times. The growth of
websites and individual users of the internet have increased many folds during the last
five year. Earlier, the word INTERNET was almost unknown due tops the reason the
information technology was not to much update in our country. Its use is now
increasing at a very high speed; according to an estimate of WTO there will be more
than 400 million Internet users.
The common IT words such as Internet, www, e-mail, cyber space, online,
and information super highway is being used in the media every day. Thus the
growth of internet and its increasing popularity particularly in the field of finance
and services sector has created significant interest in the development of this
channel. The financial service sector cannot remain and work in isolation unless it
makes use of latest information technology device.

ONLINE (INTERNET)

In common men it is just routing order through Internet to the broker on a real
time basis instead routing them through telephone calls. The internet is a self
governing network of information technology world wide connecting thousands of
smaller networks and millions of computers and people to larger source of
information. Thus it is technology that narrows vast distance, it is the technology,
which is to been adopted by all the countries of the world. The internet helps
companies and business entities to build up a relation ship with the client through out
the world. In fact, it is a process to produce combination of digital information
without
incurring the traditional cost that exists in the physical world. The service of Internet is
basically through electronic exchanges and they can be delivered at a very low cost.
The online (internet) technology is expected to bring changes in every
functional area of the business activity including general management of corporate
sector of more particularly in the areas of financial service sectors. All over the world
service providers are busy in upgrading the existing systems and the technology to
satisfy the clients. The
intermediaries in the Indian capital market are also plan for the use of online. Online
has adopted by the securities industry in he area such brokerage, trading and
investment related activities including portfolio management system.

STOCK MARKET TRADING ON ONLINE (INTERNET)

Two major innovations to be started in Indian capital market shortly will

change the entire amount of trading in stocks. These are introduction of index based
futures and trading on internet. Trading on internet means that investor will buy and
sell shares online through the net. The SEBI committee on internet trading suggested
linking the online system with trading system of th3e exchanges as to minimize the
delay in order execution which exist in the present situation. The SEBI has given
clearance to suggestion of trading through internet and issued necessary guidelines for
its operations.

BASIC REQUIREMENT FOR INVESTOR

An investor cannot start trading unless he has some basic software installed for
this purpose and got certain clearance under the system. Therefore the following pre-
requisites are to arrange before actual start of trading on internet.

1. Installation of the compute of the required specifications.

2. The installation of the modern system.

3. Telephone connection for this purpose.

4. Registration with broker after compiling with conditions prescribed by

the SEBI.
 Therefore every investor cannot take the benefit of this system. Similarly
stockbroker can also not entertain for this purpose. He will provide facility of trading
on Internet through him to such clients who are having high net worth and are able to
deposit required margin with broker. It should be understood that every stockbroker
can also not use this system automatically. There are certain requirements to be
fulfilled by him. The broker will to set up a website and has to pay an additional
deposit of Rs. 50 lakh to the stock exchange. Therefore in beginning every
stockbroker may not take the benefit of trading on Internet.
 STOCK BASICS
 THE BULLS
A bull market is when everything in the economy is great, people are finding jobs,
GDP is growing and stock is rising. Picking stocks during a bull market is easier
because everything is going up. Bull markets cannot last forever though, and
sometimes they can lead to dangerous situation if stocks become overvalued. A bull is
a person who expects the share prices in general to move up and he is likely to take a
long position in the stock market. A long position is where the investors purchase the
shares.

 THE BEARS

When the economy is bad, recession is looming and stock prices are
falling it leads to bear market. Bear markets make it tough for investors to pick
profitable stocks. One solution to this is to make money when stocks are falling
using a technique called short selling. Another strategy is to wait on the
sidelines until you feel that the bear market is nearing its end, only starting to
buy in anticipation of a bull market. A bear is a person who expects the share
prices in general to decline and he is likely to indulge in short sales. A short
sale is a position where the investor sells the shares without holding those in
anticipation that the prices will come down and he will create a long position in
the same shares to cancel the short position created earlier to earn the
difference.

 DEPENDENCE ON SECURITIES MARKET

Three main sets of entities depend on securities market. While the corporate
and governments raise resources from the securities market to meet their
obligations, the households invest their savings in the securities.
  CORPORATE SECTOR:
The 1990s witnessed emergence of the securities market as a major source of
finance for trade and industries. A growing number of companies are accessing
the securities market rather than depending on loans from Fis / banks. The
corporate sector is increasingly depending on external sources for meeting its
funding requirements. There appears to be growing preference for direct
financing (equity and debt) to indirect financing (bank loan) within the external
sources. Growing preference for direct financing (equity and debt) to indirect
financing (bank loan) within the external sources. According to CMIE data, the
share of capital market based instruments in resources raised externally
increased to 53% in 1993-94, but declined thereafter to 33% by 1999-00 and
further to 21% in 2001-02.
In the sector-wise shareholding pattern of companies listed on NSE, it is
observed that on an average the promoters hold more than 55% of total shares.
Though the non-promoter holding is about 44%, Indian public held only 17%
and the public float (holding by FLLs, MFs, Indian public is at best 25%. There
is not much difference in the shareholding pattern of companies in different
sectors. Strangely, private corporate bodies hold 63% of shares in companies in
media and entertainment sector though the requirement of public offer was
relaxed to 10% for them. The promoter holding is not strikingly high in respect
of companies in the IT and telecom sectors where similar relaxation was
granted.
  GOVERNMENTS:
Along with increase in fiscal deficits of the governments, the dependence on
market borrowings to finance fiscal deficits has increased over the years.
During the year 1990-91, the state governments and the central government
financed nearly 14% and 18% respectively of their fiscal deficit by market
borrowing. In percentage terms, dependence of the state governments on
market borrowing did not increase much during the decade 1991-2001. In case
of central government, it increased to 77.6% by 2002-03.

 HOUSEHOLDS:
According to RBI data, household sector accounted for 82.4% of gross
domestic savings during 2001-02. They invested 38% of financial savings in
deposits, 33% in insurance / provident funds, 11% on small savings, and 8% in
securities, including government securities and units of mutual funds during
2001-02. Thus the fixed income bearing instruments are the most preferred
assets of the household sector. Their share in total financial savings of the
household sector witnessed an increasing trend in the recent past and is
estimated at 82.4% in 2001-
2. In contrast, the share of financial savings of the household sector in
securities (share, debentures, public sector bonds and units of UTI and other
mutual funds and government securities) is estimated to have gone down from
22.9% in 1991- 92 to 4.3% in 2000-01, which increased to 8% in 2001-02.
Though there was a major shift in the saving pattern of the household sector
from physical assets to financial assets and within financial assets, from bank
deposits to securities, the trend got reversed in the recent past due to high real
interest rates, prolonged subdued conditions in the secondary market, lack of
confidence by the
issuers in the success of issue process as well as of investors in the credibility
of the issuers and the systems and poor performance of mutual funds. The
portfolio of household sector remains heavily weighted in favor of physical
assets and fixed income bearing instruments.

 INVESTOR POPULATION
The Society for Capital Market Research and Development carries out
periodical surveys of household investors to estimate the number of investors.
Their first survey carried out in 1990 placed the total number of shareowners at
90-100 lakh. Their second survey estimated the number of shareowners at
around 140-150 lakh as of mid 1993. Their latest survey estimates the number
of shareowners at around 2 crore at 1997 end, after which it remained stagnant
up to the end of 1990s. The bulk of increase in number of investors took place
during 1991-94 and tapered off thereafter. 49% of the shareowners at the end of
2000 had, for the first time, entered the market before the end of 1990, 44%
entered during 1991-94, 6.3% during 1995-96 and 0.8% since 1997. The survey
attributes such tapering off to persistent depression in the share market and
investors‘ bad experience with many unscrupulous company promoters and
managements.

 DISTRIBUTION OF INVESTORS:

The Society for Capital Market Research & Development estimates that 15% of
urban households and only 0.5 – 1.0% of semi-urban and rural households own
shares. It is estimated that 4% of all households own shares.
DTSS - DERIVATIVES TRADING & SETTLEMENT SYSTEM
Handles trading of all kinds of derivative products like exchange trades index futures, index
options and stock options
 METHODOLOGY
The objective of the present study can be accomplished by conducting a systematic
market research. Market research is the systematic design, collection, analysis and
reporting of data and findings that are relevant to different marketing situations facing the
company. The marketing research process that will be adopted in the present study
consists of the following stages

a) Defining the problem and the research objective: The research objective states what
information is needed to solve the problem. The objective of the research is to find out the
facilities provided in mutual funds and share market and what will be its benefits in the
future.

b) Developing the research plan: Once the problem is identified, the next step is to
prepare a plan for getting the information needed for the research. The present study will
adopt the exploratory approach wherein there is a need to gather large amount of
information before making a conclusion. If required, the descriptive and casual
approaches may also be used.

c) Collection and Sources of data: Market research requires two kinds of data, i.e.,
primary data and secondary data. Preparing questionnaires that will contain both open-
ended and close-ended questions may collect the primary data. Secondary data will be
collected from various journals, books and web sites.

d) Analyze the collected information: This involves converting raw data into useful
information. It involves tabulation of data and using statistical measures on them for
developing frequency distributions and calculating the averages and dispersions.

e) Report research findings: This phase will mark the culmination of the marketing
research effort. The report with the research findings is a formal written document. The
research findings and personal experience will be used to propose recommendations to
develop the market in online
tradin
 PRODUCTS & SERVICES

Sharekhan ltd. Provide different Product as follows

 Share online & offline

 Derivatives
 Mutual fund online
 Commodities online
 IPO online
 Portfolio Management Services
 Insurance
 Fixed deposits
 Advisory products
 Currency trading
 Share online

SHARE ONLINE:

Sharekhan provide online facilities.

 BENEFIT

I. Freedom from paperwork:-Integrated trading, bank and de-mat account with digital
contracts removers all paperwork.
II. Instant credit and transfer:-instant transfer of funds from bank account of the
choice to Sharekhan trading account.
III. Trade anywhere:-enjoy the ease of trading from any part of the world in a completely
secure environment.
IV. Dial n Trade:-call toll free number (1-800-22-7050) to place orders through telebrokers.
V. Timey advice:-make informed decisions with expert advice, investment calls and live
market commentary.
VI. Real-time portfolio tracking:-benefit from real-time information for investment and
current portfolio value.
VII. After-hour orders:-place order after market hours, which get executed as soon as the
markets opens.

Sharekhan provide two different accounts:

1) Classic account
2) Trade Tiger

CLASSIC ACCOUNT:-
The Classic Account enables customers to trade online on the NSE and the BSE, invest in
IPO and Mutual Funds and access all the research and transaction reports through
Sharekhan‘s website. This account is suitable for the retail investors.
In this account Shown the maximum script are 25 in the terminal and the technical chart are not
shown in this account.
The life time registration charge for this account is 750 rupees.
Features

 Online trading account for investing in Equities and Derivatives

 Free trading through Phone (Dial-n-Trade)

o Two dedicated numbers for placing your orders with your cell phone or landline.
o Automatic funds transfer with phone banking (for Citibank and HDFC bank
customers)
o Simple and Secure Interactive Voice Response based system for authentication
o Get the trusted, professional advice of our telebrokers.
o After hours order placement facility between 8.00 am and 9.30 am

 Integration of: Online trading + Bank + Demat account

 Instant cash transfer facility against purchase & sale of shares
 IPO investments
 Instant order and trade confirmations by e-mail
 Single screen interface for cash and derivatives
CLASSIC ACCOUNT:

FAST TRADE:

Features

 Streaming quotes.
 Personalized market watch.
 Single screen interface for cash, derivatives and Commodities.
 New FastTrade is platform independent will support by all Operating System.
 New FastTrade will support all browsers in the market.
 New FastTrade is independent of existing website and can work even if content
website is down.
  Fast trade is web base product and it‘s a shown fluctuation rate.

TRADE TIGER:

Trade tiger is a next-generation online trading product that brings the power of broker‘s
terminal to customer pc. It is session to capitalize on intra-day price movement. Trade tiger is
an internet
–based application available on a CD, which provides everything a trader needs on one screen.

Key Features:-

 A single platform for multiple exchange BSE & NSE (Cash & F&O), MCX, NCDEX,
Mutual Funds, IPOs

 Multiple Market Watch available on Single Screen

 Multiple Charts with Tick by Tick Intraday and End of Day Charting powered with
various Studies
  Graph Studies include Average, Band- Bollinger, Know Sure Thing, MACD, RSI, etc

 Apply studies such as Vertical, Horizontal, Trend, Retracement & Free lines

 User can save his own defined screen as well as graph template, that is, saving the
layout for future use

 User-defined alert settings on an input Stock Price trigger

 Tools available to gauge market such as Tick Query, Ticker, Market Summary, Action
Watch, Option Premium Calculator, Span Calculator

 Shortcut key for FAST access to order placements & reports

 Online fund transfer activated with 11 Banks

Advantages:-

 Live Streaming Quotes

 Access all Trading Calls

 Advanced Charting features

 Create your own technical rules for trading

 A Single Trading Screen for all segments

THE PLATINUM CIRCLE:-

 The HNI product

 Personalized portfolio tracking & restructuring advice.
 Monthly stock valuation statements, report profitability statement.
 Daily report on transaction sent in printed format as well as available online.
 Research-based investment advice tailored for different investment approaches
 Share offline
SHARE OFFLINE: As the internet has taken over the physical trade, the same is
the situation in trading in shares. Even the internet has not spared trading in shares and still
the conventional system of offline trading continues in today‘s world.

Merits of offline trading

 Low brokerage
 Less margin
 Flexibility in credit period
 Customized advice

Demerits of offline trading

 Problems in getting in touch with the broker
 Limited clientele
 Problem of attention from the broker due to load
 Reliance on the broker‘s information
 Customer has to believe what the broker says
 Broker Might not give the best price
 Reconciliation of account and cash settlements
 Paperwork
 Geographical Restriction
DIAL-N-TRADE:
Sharekhan provides complete trading facility like they are giving Toll free numbers the phone
trading facility as an alternative of net trading where a customer can call ―n‖ number of times.
Indexes of Equity market online

NSE:

The national stock exchange of the India was the promoted by leading financial institutions at
the behest of the government of India, and was incorporated in November 1992 as a tax
paying company. In April 1993, it was recognized as a stock exchange under the securities
contracts( Regulation) Act, 1956. NSE commenced its operation in the wholesale Debt
Market (WDM) segment in June 1994. The capital market (Equities) segment of the NSE
commenced operation in November 1994.
BSE:

The Bombay stock exchange is the oldest stock exchange in Asia. It is located at Dalal Street,
Mumbai, India.
The Bombay stock exchange was established in 1985. There are around 3500 Indian
companies listed with stock exchange, and has the significant stock volume. As of 29 may
2007, the market capitalization of the BSE is about Rs. 40.5 trillion. The BSE SENSEX
(SENSitive indEX), also called the ―BSE 30‖, is a widely used market index in India
and Asia. It is among the five biggest stock exchanges in the world in terms of
transactions volume.
Derivatives
 DERIVATIES:

Derivatives are financial contracts whose value/price is depends on the behavior of price
of one or more basic underling assets. These contracts are legally binding agreement,
made on the trading screen of stock exchange, buy or sell an asset in future. The assets
can be share, index, interest rate, bond, rupee- dollar exchange rate, sugar, crude oil,
soybean, cotton, coffee etc.

EQUITY FUTURE AND OPTION:

 Future:-
An agreement between two parties to buy or sell an asset at a certain time in
the Future at a certain price. Stock futures on certain specified securities and internet rate
futures are available for trading at NSE (NATIONAL STOCK EXCHANGE). All the futures
contracts are settled in cash.
Options:-
An Options is a contract which gives the right, but not but or sell the underlying at a stated
price, which a buyer of an option pays the premium and Options are of two types – calls and
put.
Calls give the buyer the right but not the obligation to buy a given quantity of the underlying
asset, at a given price on or before a given future date. Calls also known as bulls. Puts give
the buyer the right, but not obligation to sell a given quantity of the underlying asset at a
given price on or before a given date. Puts also known as bears.
Commodities online
COMMODITIES ONLINE:

Commodities are agreements to buy and sell virtually anything except, for some reason,
onions. The primary commodities that are traded are oil, gold and agricultural products.
Commodity derivatives comprise of raw materials and products that can be traded on special
commodity exchanges across the country. Commodities expands customer investing horizon
from investing in a metal company to trading in the metal itself. Trading in commodity
derivative provides unique market opportunities for a wider section of participants like:
investor, hedgers, arbitragers, traders, manufactures planters, exporters and importers. While
trading commodities through an exchange, there are no transportation charges, no insurance
costs, no storage charges and complete security when customer trade though an exchange.
Customer can trade in commodities at nominal costs and carry the investment in paper from
as customer want. The fundamentals for commodities are quite simple: price is a function of
demand and supply.

Sharekhan provides commodity facility. Sharekhan trades on two major commodity

exchanges in India.

1) MCX
2) NCDEX
Indexes of commodities

MCX:

MCX (MULTI COMMODITY EXCHANGE OF INDIA LTD) is a state-of-the-art electronic

commodity futures exchange.MCX is an independent commodity exchange based in India. It
was established in 2003 and is based in Mumbai. The turnover of the exchange for the period
Apr- Dec 2008 was INR 32 Trillion.MCX offers futures trading in Agricultural Commodities,
Bullion, Ferrous & Non-ferrous metals, Pulses, Oils & Oilseeds, Energy, Plantations, Spices
and other soft commodities. MCX has also setup in joint venture the National Spot Exchange
a purely agricultural commodity exchange and National Bulk Handling Corporation (NBHC)
which provides bulk storage and handling of agricultural products.
NCDEX:

National Commodity & Derivatives Exchange Limited (NCDEX) is a professionally

managed online multi commodity exchange promoted by ICICI Bank Limited (ICICI Bank),
Life Insurance Corporation of India (LIC), National Bank for Agriculture and Rural
Development (NABARD) and National Stock Exchange of India Limited (NSE). Punjab
National Bank (PNB), CRISIL Limited (formerly the Credit Rating Information Services of
India Limited), Indian Farmers Fertiliser Cooperative Limited (IFFCO) and Canara Bank by
subscribing to the equity shares have joined the initial promoters as shareholders of the
Exchange.
NCDEX is the only commodity exchange in the country promoted by national level
institutions. This unique parentage enables it to offer a bouquet of benefits, which are
currently in short supply in the commodity markets. The institutional promoters of NCDEX
are prominent players in their respective fields and bring with them institutional building
experience, trust, nationwide reach, technology and risk management skills. NCDEX is a
public limited company incorporated on April 23, 2003 under the Companies Act, 1956. It
obtained its Certificate for Commencement of Business on May 9, 2003. It has commenced
its operations on December 15, 2003. NCDEX is a nation-level, technology driven de-
mutualized on-line commodity exchange with an independent Board of Directors and
professionals not having any vested interest in commodity markets. It is committed to provide
a world-class commodity exchange platform for market participants to trade in a wide
spectrum of commodity derivatives driven by best global practices, professionalism and
transparency.
NCDEX is regulated by Forward Market Commission in respect of futures trading in
commodities. Besides, NCDEX is subjected to various laws of the land like the Companies
Act, Stamp Act, Contracts Act, Forward Commission (Regulation) Act and various other
legislations, which impinge on its working. NCDEX is located in Mumbai and offers facilities
to its members in more than 390 centers throughout India. The reach will gradually be
expanded to more centers. NCDEX currently facilitates trading of thirty six commodities -
Cashew, Castor Seed, Chana, Chilli, Coffee, Cotton, Cotton Seed Oilcake, Crude Palm Oil,
Expeller Mustard Oil,
Gold, Guar gum, Guar Seeds, Gur, Jeera, Jute sacking bags, Mild Steel Ingot, Mulberry
Green Cocoons, Pepper, Rapeseed - Mustard Seed ,Raw Jute, RBD Palmolein, Refined Soy
Oil, Rice, Rubber, Sesame Seeds, Silk, Silver, Soy Bean, Sugar, Tur, Turmeric, Urad (Black
Matpe), Wheat, Yellow Peas, Yellow Red Maize & Yellow Soybean Meal. At subsequent
phases trading in more commodities would be facilitated.
 Insurance

INSURANCE:
What is insurance?
Insurance is a policy from a large Financial Institution that offers a person, company, or
other entity reimbursement or financial protection against possible future losses or damages.
Life insurance ensures that your family will receive financial support in your absence Put
simply; life insurance provides your family with a sum of money should something happen to
you. It protects your family from financial crises. In addition to serving as a protective cover,
life insurance acts as a flexible money-saving scheme, which empowers you to accumulate
wealth-to buy a new car, get your children married and even retire comfortably. Life
insurance also triples up as an ideal tax-saving scheme. To know more, read the Key Benefits
of Life Insurance.
Currently Sharekhan has tie up with ICICI Prudential Life Insurance. So Under ICICI
prudential life insurance, the key benefits would be……
Life insurance, especially tailored to meet your financial needs
 Need for Life Insurance
Today, there is no shortage of investment options for a person to choose from. Modern day
investments include gold, property, fixed income instruments, mutual funds and of course,
life insurance. Given the plethora of choices, it becomes imperative to make the right choice
when investing your hard-earned money. Life insurance is a unique investment that helps
you to meet your dual needs - saving for life's important goals, and protecting your assets.
 Asset Protection
From an investor's point of view, an investment can play two roles - asset appreciation or
asset protection. While most financial instruments have the underlying benefit of asset
appreciation, life insurance is unique in that it gives the customer the reassurance of asset
protection, along with a strong element of asset appreciation.
The core benefit of life insurance is that the financial interests of one‘s family remain
protected from circumstances such as loss of income due to critical illness or death of the
policyholder. Simultaneously, insurance products also have a strong inbuilt wealth creation
proposition. The customer therefore benefits on two counts and life insurance occupies a
unique space in the landscape of investment options available to a customer.

 Goal based savings

Each of us has some goals in life for which we need to save. For a young, newly married
couple, it could be buying a house. Once, they decide to start a family, the goal changes to
planning for the education or marriage of their children. As one grows older, planning for
one's retirement will begin to take precedence.
Clearly, as your life stage and therefore your financial goals change, the instrument in which
you invest should offer corresponding benefits pertinent to the new life stage.

Life insurance is the only investment option that offers specific products tailor-made for
different life stages. It thus ensures that the benefits offered to the customer reflect the needs
of the customer at that particular life stage, and hence ensures that the financial goals of that
life stage are met.

The table below gives a general guide to the plans that are appropriate for different life stages.

Primary Need Life Insurance Product

Life Stage
Young & Single Asset creation Wealth creation plans
Young & Just Asset creation & protection Wealth creation and mortgage
married protection plans

Married with kids Children's education, Asset Education insurance, mortgage

creation and protection protection & wealth creation plans

Middle aged with Planning for retirement & Retirement solutions & mortgage
grown up kids asset protection protection

Across all life- Health plans Health Insurance

stages
Life insurance products assure your family will receive financial support, even in your
absence. Put simply, when you buy insurance you provide your family with a sum of
money, should something happen to you. It thus permanently protects your family from
financial crises.
In addition to serving as a protective cover, when you buy insurance you create a
flexible money-saving scheme, which empowers you to accumulate wealth to buy a new
car, get your children educational solutions, and even retire comfortably.

Educational Insurance Plans Wealth Creation Plan Protection Plans

ICICI Pru Smartkid Assure ICICI Pru Life Stage Wealth Pure Protect
ICICI Pru Smartkid Maxima ICICI Pru ACE Life Guard
ICICI Pru Smartkid Regular ICICI Pru premier Wealth Save n Protect
Premium
ICICI Pru assure Wealth Cashbak
ICICI Pru Life Time Maxima Home assure

Today, there is no shortage of investment options for a person to choose from. Given the
plethora of choices, it becomes imperative to make the right choice when investing your
hard-earned money and online insurance is an ideal choice in today‘s technology driven
world. Buying Life insurance online is a way to make a unique investment that helps
you to meet your dual needs - saving for life's important goals, and protecting your
assets.
From an investor's point of view, an investment can play two roles - asset appreciation
or asset protection. While most financial instruments have the underlying benefit of
asset appreciation, buying life insurance online gets you the unique reassurance of asset
protection, along with a strong element of asset appreciation.When you buy life
insurance online the core benefit is that the financial interests of one‘s family remain
protected from circumstances such as loss of income due to critical illness or death of
the policyholder. Simultaneously, buying life insurance online gives a strong inbuilt
wealth creation proposition. The customer therefore benefits on two counts and online
insurance products occupy a unique space in the landscape of investment options
available to a customer.
As your life stage and therefore your financial goals change, the instrument in which you
invest should offer corresponding benefits pertinent to the new life stage. Online insurance
products are the only investment option that offer specific products tailor-made for different
life stages.

You are thus ensured that the benefits offered to the customer reflect the needs of the
customer at that particular life stage, and hence ensures that the financial goals of that life
stage are met.
On the basis of which life stage you are in and the corresponding insurance needs, ICICI
Prudential plans can be categorized into the following three types:
 Education Insurance Plans
 Wealth Creation Plans
 Protection Plans
 Mutual fund

MUTUAL FUNDS:
Mutual Fund is an investment company that pools money from shareholders and invests in
a variety of securities, such as stocks, bonds and money market instruments. Most
open- end mutual funds stand ready to buy back (redeem) its shares at their current net asset
value, which depends on the total market value of the fund's investment portfolio at the time
of redemption. Most open-end mutual funds continuously offer new shares to
investors.Security exchange board of India is the regulatory body for all mutual fund.
All mutual funds must get registered with the SEBI.Benefits of investing in mutual
funds:
  Small investment
 Professional fund management
 Spreading risk
 Transparency
 Choice
 regulation

Mutual Fund in Classic Account:

Initial Public Offering
IPO:-

Initial Public Offering , the first sale of stock by a company to the public.
Companies offering an IPO are sometimes new, young companies, or sometimes companies
which have been around for many years but are finally deciding to go public. IPOs are often
risky investments, but often have the potential for significant gains. IPOs are often used as a
way for a young company to gain necessary market capital. From an investor point of view,
IPO gives a chance to buy shares of a company, directly from the company at the price
of their choice (In book build IPO's). Many a times there is a big difference between the
price at which companies decides for its shares and the price on which investor are
willing to buy share and that gives a good listing gain for shares allocated to the investor
in IPO. From a company prospective, IPO help them to identify their real value which
is decided by millions of investor once their shares are listed in stock exchanges. IPO's
also provide funds for their future growth or for paying their previous borrowings.
Sharekhan provides to their customer the Online IPO facility. In this facility, The
customer has to feel only the bid price and the quantity for which he/she wants to buy
the stock
. Portfolio management service

PMS: -

PORTFOLIO MANAGEMENT SERVICES (PMS):-

Sharekhan unfolds for customer an enable of PMS to choose from that helps customer sit
back, relax and see customer money grow without worrying about the ups and downs at the
stock market. Talks to Sharekhan specialists and they‘ll help customer choose a PMS plan
that suits customer ‗ risk taking appetite‘ and ‗expectation from the market‘.
There are two types of PMS in Sharekhan Limited
A) PRO PRIME
B) PROTECH
 Fixed deposits

FIXED DEPOSITES:-

Fixed deposits are loan arrangements where a specific amount of funds is placed on deposit
under the name of the account holder. The money placed on deposit earns a fixed rate of
interest, according to the terms and conditions that govern the account. The actual amount of
the fixed rate can be influenced by such factors at the type of currency involved in the
deposit, the duration set in place for the deposit, and the location where the deposit is made.
The most unusual characteristic of a fixed deposit is that the funds cannot be withdrawn for a
specified period of time. In most cases, fixed deposits carry duration of five years. During
that
time, the money remains in the account and cannot be withdrawn for any reason. Individuals,
corporate entities, and even non-profit organizations that wish to set aside funds and limit
their access to the funds for a period of time often find that fixed deposits are a simple way to
accomplish this goal. As an added benefit, the monies in the account will earn a fixed rate of
interest regardless of any fluctuations in interest rates that apply to other types of accounts.
However, both these benefits can also turn into disadvantages under certain circumstances.
Because the money cannot be withdrawn until the duration is complete, the funds cannot be
used even in emergency situations. Changes in the going interest rate may also rise to a point
above and beyond the interest rate applied to existing deposits. This means account holders
are actually earning less interest with fixed deposits than with other types of loans and
accounts.
While the interest rate on fixed deposits cannot be changed, there is sometimes a way to work
around the issue of obtaining use of funds in an emergency situation. At times, the lending
institution where the fixed deposit is placed may be willing to extend a separate loan to the
account holder, using the fixed account as collateral. While not ideal, this can at least make it
possible to deal with the current financial crunch.
Fixed deposits are a credible way to make a return on investment that is somewhat higher
than a standard savings account. The use of fixed deposits can also be helpful when working
with various types of currency. By establishing what is known as a Foreign Currency Fixed
Deposit or FCFD, it is possible to choose the type of currency involved in the deposit and
lock in a rate of interest. If the choice of currency is a good one, this means the investor can
enjoy a healthy fixed deposit currency rate for the duration of the deposit and earn more than
with a standard fixed deposit strategy. However, going with an FCFD does contain a slightly
higher amount of risk, since the funds deposited must be converted to the currency of choice
and then converted back when the deposit is fulfilled. If the currency did not fare well in the
interim, there is some chance of obtaining a loss, due to the changes in the rate of exchange
from the time the fixed deposit was activated until the time the deposit is considered
complete. Sharekhan has tie up with Unitech Limited and HDFC corporations limited.
Advisory products
 ADVISORY PRODUCT:
Sharekhan provide Advisory Products by which customer can get proper advise for investing
their money in proper way by which they can earn more profit. .
Need of Advisory Products:-
 Wide product range to meet diverse needs of clients
 Disciplined Approach
 Dedicated Product manager backed by Research
 Performance track record

ADVISORY PRODUCTS:-
Top picks
Portfolio 123
portfolios
Smart Trade
Portfolio
Derivatives Portfolio
Nifty Portfolio
Portfolio Doctor

(1) Top Picks Portfolio:

A Compilation of the best stock market ideas from the Sharekhan basket.
 Released Monthly
 Ideal for Every Investor.
 Picked by the highly acclaimed Sharekhan Research Team
 Quality Stock Selection.
 Effective for long term and medium term.
 Excellent Track Record.
 Good Strike Record.
 (2)123 Portfolio:

What is it?

123 portfolio is a cash market delivery portfolio. In this Portfolio, calls will be generated by Advisory
team in Consultation with Research Team in both Fundamental and Technical Term. 123 Portfolio is for
short term delivery clients with the time frame of 1-3 months.

123 Portfolio - Rules

Ticket size Rs. 3 lacs & above
No of stocks in portfolio Max.5
Upside returns potential 10-20%
Downside risk 5-10%
Stop loss No stop loss will be given
Smart Trade Portfolio: Shall be done to clients at the End of day & also a
(3)
Reporting Monthly report will be sent
Product draw down 25% of clients corpus

 A Model portfolio runs by the Sharekhan advisory Team centrally.

 Delivery calls are generated by the Advisory based on the market pulse (not based on
the Fundamental Research).
 ideal for short term investor looking for aggressive returns with medium risk
 Aggressive
 No leverage
 Actively Managed
 STP: Trading Rules

Portfolio Rules
Call for Segment Only Cash Segment calls
Min Investment per call 10 % of corpus
Time frame of call Max : 1 month Min : 1 day
Monitoring Advisory Team

Portfolio Performance
Portfolio Returns 51.10% (Net of Costs)
Sensex performance 25.60%
Portfolio period 1st April 2007-31st March 2008
(4) Derivatives Portfolio:
A Model portfolio runs by the Sharekhan advisory Team centrally. Ideal for Traders looking for
aggressive returns with medium risk.
 Aggressive
 Leverage
 Actively managed
 Super strike Rate

Portfolio Rules
Call for Segment Only Derivative Segment calls
20-25 % of corpus as Margin
Min Investment per call (Quantity also specified)
Time frame of call Max : 1 month Min : 1 day
Monitoring Derivative Team

(5) Nifty Portfolio:

  It is a trading portfolio managed by Sharekhan‘s technical team which generated calls in
Both (BSE &NSE) Index.
 This portfolio is meant for traders who want to trade for short and long index.
Why Nifty Portfolio?
 Historically 1/3 of F&O turnover is in NIFTY.
 Ample Liquidity and Low impact cost.
 Predefined method and rules.
Nifty Portfolio
Ticket Size Rs. 3 lakhs
Max EOD Exposure 6 Lots
Min Exposure 0 Lots
Expected Upside 1-8%
Stop Loss 1-4%
Reporting Shal be done to clients at the End of day & also a Monthly report wil be sent
Drawdown 30%

Nifty Portfolio
Time Frame Intraday-30 Days
Stop Loss 1-4%
Target 1.5-10%
Strike Rate 60-65%
Risk Reward 1:2.5
Underlying Nifty Futures,Bank Nifty, Nifty Options,CNX IT(If Liquid)

Dividend Distribution
Positive Return on investment will be consider for monthly dividend

(6) Portfolio Doctor:

 It is a tool for the comprehensive analysis of your existing portfolio.
 Recommendations for improvement on a continuous basis based on ―Market Outlook‖.
 Analysis of your existing portfolio

 Recommendation from Sharekhan

 Creation of Model Portfolio

 Currency Trading:

 Currency trading means to trade in currency of different countries and price varies
because of supply and demand.
 Currency trading is mostly done by large companies or by people who is import-
export business.
 In price of currency there is always fluctuation. So it can be dangerous for people who
have import-export business. So they make reverse position or it is also known as
hedging.
 So by this way people minimize their risk with the help of currency trading.
 Currency trading is not much useful to individual investors.
 Sharekhan is providing offline currency trading to interested customers.
 Online currency trading is not given because individual investors still not prefer
currency trading.
FUNDMENTAL RESEARCH

FUNDMENTAL RESEARCH:-
  STOCK IDEAS:
Aimed at investors. Presents our stock pick and discusses reasons for the same. It comes with a
price target and a time frame over which gains can be materialized.

Evergreen

These stocks are steady compounders, churning out steady growth rates year on year. They
are typically significant players in their markets, with sound strategies that will help them
achieve and sustain market dominance in the long run. They have strong brands, management
credentials and a consistent track record of achieving super normal shareholder returns. We
expect stocks in this category to compound at between 18-20% per annum for the next five to
ten years Also called ownership stocks, Evergreen stocks are the brightest jewels in any
portfolio.
 Apple Green
These are stocks that have the potential to be steady compounders and are attempting to move
upwards, to turn Evergreen. They rank a shade below the Evergreen companies, only because
their potential in the five to ten years' time is still not very clear, although they might grow at
rates faster than that of the Evergreen stocks in the next year or two. They could grow at 25-
30% per annum over the next two to three years.
 Ugly Duckling

These are companies that are trading below their fair value or at values which are at a
significant discount to that of their peer group, due to a combination of circumstances. But
things are now starting to happen in these companies or in their markets that are likely to
cause a re-evaluation of their prospects. These stocks could double in two to three years' time.
Buy into an Ugly Duckling now and you'd have a beautiful white swan on your hands two to
three years down the line
.
Emerging star
These are typically young companies, often in niche businesses, that have the potential to
grow and dominate their niches. Even better, they might turn out to be real giants, if their
niches explode into full-blown markets in their own rights. These stocks are potential ten-
baggers but you need to be patient. Buy into these stocks and watch your personal star ascend
Vulture's Pick

These are companies with valuable assets or brands that have been trashed to ridiculously
low prices. Buy a Vulture's Pick and wait for a predator who finds its assets undervalued to
come along. This could be a long wait but the returns could be startlingly high. The key is to
be patient. The vulture after all is a patient bird.
Cannon Ball
They are fast gainers in a rising market, which could give returns of 20-40% within three
months. Based on a combination of sound market information, technical charts and available
fundamentals for investors with an appetite for high risk and high reward.

 INVESTERS’EYES:
A daily fundamental newsletter to help the customer for taking right decisions.

 Contents Views on most important news reports of the day

 Recos using the bottom-up approach
 Stock Update reports
 Special reports
 Other reports

 SHAREKHAN TOP PICKS:

A model portfolio comprising of 12 stocks for investors with a horizon of more than a year.
Portfolio is updated with new stocks replacing existing stocks as and when required to
optimize performance.
  VIEW POINT:

Views on companies we don't track. Views on economy, policy changes and government
initiatives
 SPECIAL REPORTS:

Specialized reports on unique market opportunities.

Reports like - Selectivity pays, monetary policy review, Hurricane gains, Dividend yield
stocks, etc.
 IPO FLASH:

Report on forthcoming IPOs - only those IPOs which are covered by our research team.
 SECTOR’REPORTS:

View on various sectors and its constituents (eg sugar and Balrampur Chini, KCP Sugar
Industries, Upper Ganges)
 MARKET OUTLOOK:

Bi-monthly Fundamental view on the market.

 TECHNICAL RESEARCH
TECHNICAL RESEARCH is A daily view on how the market and major indices are
expected to trade for the day the closest support and resistance levels are provided to help
traders take decisions.
Smart charts
It presents the best positional trading calls in the market. Each call is introduced along with a
reco (Go Long/Go Short), a price target, a stop loss and a chart depicting the trend in the
stock.

Derivative Calls
Toolkit for derivative traders

Day Traders Hit List

It captures the trading ranges of all the stocks that are currently the market's flavour. It is
meant for day trading. All positions need to be squared off by 3.30. The list contains 20
liquid stocks.
Pivot Table
Pivot Table is an intra-day product and it covers mainly mid-cap and small-cap companies. The
Buy and Sell targets are given for each stock in this list.
Momentum Swing
Momentum Swing tries to capture the dynamic picture of price movements in stocks. This
product can be used to gauge the sentiments in stocks at a future date as reflected in the
charts.

Eagle Eye
Eagle Eye is a daily newsletter based on technical research. It is aimed at traders. It
contains.Looking trendy (short term)

 Smart chart
 Day traders hit list
 Medium term target and reversal
High Noon
Toolkit for derivative traders.By tradetiger software, customer can see the market depth and
volume of the particular company
Depository services
Depository Services:
A Depository is like a bank wherein the deposits are securities. ( i.e. shares, debentures,
bonds, government securities, units, etc.) in electronic form. Besides holding securities, a
depository also provides service related to transaction in securities.
Depository provides its services to investors through its agents called depository participants
(DPs). Sharekhan is one of the depositories.
NSDL-DP ID-
IN300513 CDSL-DP
ID- 12036000
It provides services as follow.
 Account Opening
 De-mat/ Re-mat/ Repurchase/ Redemption
 Account Transfer Instructions
 Inter Depository Transfer Instructions
 Client Master Changes
 Freezing/ De-freezing/ Account closing
 Transmission
 Pledge Creation/ Closure/ Invocation
 Stock leading & Borrowing
 SPEED-e & IDeAS/ easi & easiest.
 Customer supporter

Call Center:
There is a call center at Bombay, where more than 200 employees are working efficiently.
Their work is as powerful that they complete every call within two minutes. So customers are
satisfied with them.
Relationship Manager:
Sharekhan provides personal relationship manager to its customer. The work of relationship
manager in Sharekhan ltd is as follow:

 Punching in trades for clients.

 Communicating intra-day trading calls and investment ideas to customers.
 Conducting business development activities in branches.
 Monitoring day to day operations at branch.
 Maintaining regular relations with clients.
Alerts:  Variety of Alerts for equities, Mutual

ON YOUR MOBILE Funds, IPOs and Traders

 Get customize Daily Updates
IN YOUR MAIL  Trade Execution Alerts will be set by
default for trading customers
IN MYINBOX
 Be the first to get Research updates
 Setting Alerts was never easier
 Get the advantage of new alerts
being added in the future

Seminar:
Sharekhan organizes seminars across the country from time to
time in order to educate investors in various subjects related to
the stock, derivatives and commodities markets. These exclusive
Seminars are organized by Sharekhan for its Online Trading
Customers for FREE.These Seminar will equip and customer to
take aninvestment decision.It is also doing for first step
customers who have never invested his share before.

SHAREKHAN OFFICE:
All you have to do is walk into any of our 153 branches across 575 cities in India to get a
host of trading and investment related services. Our friendly customer service staff will also
help you with any account related queries you may have.
After hour Orders
Sharekhan‘s customer also enjoy the facility of placing orders even after trading hours and the
orders are executed as soon as the market opens.
Value guide:-
Sharekhan‘s customers also enjoy the facility of value guide for the detail of stock ideas,
investment insight, company detail etc.
Mobile n trade facility:-
Sharekhan lunches new facility for their customer to mobile n trade facility but still it working
process.
 CHAPTER-3
RESEARCH
METHODOLOG
Y

Objective of the Research:

 The objective of the research is to know how many people are aware about the share
market.
 To know about how many people are eager to know about stock market.
 To know the company awareness among the people.
 To analyze the service provided to the Sharekhan customers in India

METHODOLOGY OF THE STUDY

The present study is collected from both primary and secondary sources. The primary data is
collected by conduct private survey in Delhi. It covers Sharekhan customers in the Delhi The
structured questionnaires were sent out to all the customers and employees in Sharekhan
branch, Delhi. The respondent are randomly selected and it about 50 in number. The
secondary data are collected from the books, journals, magazines, articles/research
paper/newspaper, online source, bank websites etc.

Sampling Design
The present study focused on aware in share market (Delhi). For the study the respondents are
selected randomly, i.e. simple random sampling technique were used to collect the data
relating of product and services and its performances.
Data has been represented in the form of Pie Charts.

DESCRIPTIVE RESEARCH - Descriptive research includes surveys and fact-finding

enquiries of different kinds. The main feature of this type of research is that the researcher has
no control over the variables. He can only report what has happened or what is happening.

Questionnaire Plan: I have used structured questionnaire for gathering the required
information through contacting respondent personally.

Types of Questions:

i) Close ended questions

ii) Likert Scale

DATA COLLECTION METHOD

DATA COLLECTION TOO
Secondary data: Various websites, articles from magazines and newspapers, books were
used for collecting secondary data.
ANALYSIS OF DATA
The collected data in the study has been presented and analyzed using the various tables &
representations.
LIMITATION OF STUDY
 The study was restricted to a market, so the competitive scenario could not be studied.
 Inadequate time was the major constraint during the whole project.

 Due to security concerns only read-only access to the data was encouraged.
 Confidential data were not allowed to access.
CHAPTER-4
DATA
ANALYSIS
Statistical Tools and Techniques

The present study used different statistical tools and techniques for the analysis and
interpretation of data. The techniques used are frequency distribution, tables, charts, Chi
Square Test (X2) to test the set of prepositions in the current study to check the ultimate
result with the stated hypothetical statement.

Analysis and Interpretation of Data

The survey has been conducted and the opinion of the customers are obtained and collected.
The sample size is 50 respondents are approaches a. On their response, here the analysis has
been made. The data analysis is interpreted in the form of table and their after inferences
mentioned below the table.
Table 1. Socio - Economic Respondent Profile

No of In
SL. No Particulars Respondent details
Respondent Percentage
Male 32 64
01. Gender Female 18 36
TOTAL 50 100
16-20 02 04
21-25 17 34

25-35 17 34
02.
Age 35-45 08 16

45-55 06 12
55and above 00 00
TOTAL 50 100
 Business 10 20
Employee public sector 05 10
.
03 Employee private sector 10 20
Occupation
Professional 10 20
Others 15 30
TOTAL 50 100
Below 10000 03 06
10000-30000 06 12
. 04 Annual 30000-50000 14 28
Income 50000-100000 14 28
100000 and above 13 16
TOTAL 50 100
Married 18 36
Unmarried 29 58
. 05
Marital Married Single 03
06
Status Divorce 00 00
Widow 00 00
TOTAL 50 100
 Que.: Do you invest into stock market?

Objective: To know how many people are doing investment in stock market.

Finding :

YES 57%
NO 43%

60%

50%

40%
57%
30%
43%
20%

10%

0%
yes no

INTERPRETATION:
From the above chart we can conclude that there are 57% people are doing
investment in stock market and 43% people are not doing investment in stock
market.
 Que: If yes, where do you investing?
Objective: To know in which area people are interested to doing investment. Findings:

Equity 59%
Mutual Fund 21%
Commodity 7%
Other 13%
70%

60%

50%

40%

30% 59%

20%

10% 21%
13%
7%
0%
Equity Mutual Fund Commodity Other

INTERPRETATION:
From the above chart we can see there are from 57% people, 59% in equity,
21% in mutual fund, 7% in commodity and 13% in other doing investment.
Que.:- If yes, from which brokerage house you do trading?
Objectives: - To know which company has taken priority place
in Customers mind.
Findings:-
Indiabulls 16%
Angel 29%
Shah investors 12%
Sharekhan ltd. 36%
Others 7%

40%
35%
30%
25%
20%

36%
15% 29%
10%
16%
5% 12%
7%
0%
Indiabulls Shah Sharekhan
Angel investors ltd. Others

INTERPRETATION:
We can know from above chart that most of the people are doing trade from
Sharekhan as 36% and 29% from angel, 16% from Indiabulls, 12% from shah
investment, 7% from other private sub brokers.
Que.: Which way you prefer for trading?
Objectives: To know how many people are doing trade online and offline.
Findings:
Online 46%
Offline 54%

54%

52%

50%
54%
48%

46%
46%
44%

42%
Online Offline

INTERPRETATION:
Here we can conclude that now people are aware with internet facilities. So
46% traders prefer online trading. And 54% people are prefer offline trading
because of low availability of internet facility and busy in routine work.
Que.:-Have you ever heard about Sharekhan broking
firm? Objective:-to know how many people aware with
Sharekhan ltd. Finding:-
Yes 39%

No 61%

70%
60%
50%
40%

61%
30%
39%
20%
10%
0%

Yes No

INTERPRETATION:
From the above graph we can conclude that 39% people from 64% are aware
with the Sharekhan ltd and 61% are not.
Que.:- Are you interested because we have scheme going on?

Objective:-To know how many people are eager to know Sharekhan

scheme. Finding:-
Yes 47%
No 53%

53%
52%
51%
50%
49%
48% 53%
47%
46%
45%
47%
44%

YesNo

INTERPRETATION:
Here we knew that after listening the scheme of free opening de-mates account
and life time free available online software, 47% people are interested to know
about Sharekhan ltd‘s services.
Que.:- If yes, can we take an appointment?
Objective: - To know how many people are interested for live demonstration of
Sharekhan‘s online software

Finding:-
Yes 42%

No 58%

60%

50%

40%
58%
30%
42%
20%

10%

0%
Yes No

INTERPRETATION:
From the above chart we can know 42% people are ready for live demonstration of
Sharekhan‘s online software and 58% people are neglect for that.
 CHAPTER – 5

LEARNING IN THE COMPANY:

Learning in the company

I have learned alot of things when i worked in Sharekhan as an intern. Before I joined
Sharekhan. I had very less knowledge the stock market and how it functions. I learned how
stocks and commodities are traded online and how online trading is carried about. I was
tought how to operate a software designed for online trading called ‗Trade Tiger‘.
I learned how important being punctual to the office was. Interning at Sharekhan gave me an
experience of working in a very friendly work environment. All the employees treated me as
one of the employees and not as an intern or a student.
 In Sharekhan we have learned how to maintain good relations with the customers by
giving them the proper service and solving their queries regarding the share market.

 We have also learned how to maintain good relation with the employees and the co-
trainees.

 We have learned the meaning of the words that are mostly used in the share market.

 We have learned about various products of the Sharekhan Limited.

 Learned about various products used in the share market especially De-mat accounts and
Mutual Funds.

 We have learned how to use online trading terminal.

 We have enhanced our communication and convincing skills and also how to interact
with people in real market.

 We have learned how to open and close the calls.

 We have got the practical knowledge of the market.

 The main and important thing is that we had a practical experience of working in a
reputed company.
 CONCLUSION

Importance of information technology in the field of stock broking is

immense. Buying and selling of shares through the internet is so easy.

As soon as prices of share s goes up and comes down then the customer can sell or

purchase the share instantly within seconds.

Products and services of the Sharekhan are good from others. Especially the

software of Sharekhan ―trade tiger‖ is unique from others.

There are 57% people are doing trading in stock market.

In it 59% people are doing trading in equity and others are in commodity, mutual fund.

Mostly the people have opening the account from Sharekhan ltd and angel broking ltd.

In Sharekhan the current scheme is that opening the de-mate account is free of charge

and there is no other charge on it for a year. Also the unique software of ―trade tiger‖ is

allowed free of charge for life time.

After listening the current scheme 47% people are ready to opening the account.

Because of time limitation and also internet available problems, mostly people are

doing off-line trading. But now in days numbers of customers are increasing for

online trading.
 BIBLIOGRAPHY

Lists of books:
 Sharekhan‘s brochures
 Investment and portfolio management and basic of share market

Websites:
 http://www.sharekhan.com
 http://www.bseindia.com
 http://www.nseindia.com
 http://www.ncdex.com
 http://www.mcxindia.com
 http://www.mutualfunds.com
 http://www.derrivatives.com
 ANNEXURE
Telephonic and called calling Questionnaire
 Name

 Contact no:

 Do you invest into stock

market? Yes No

 If yes, where do you investing?

Equity Mutual
fund
Commodity Other

 From which brokerage house you do trading?

Indiabulls karvy kothers

Angle Sharekhan

 Which way you prefer for

trading? Online Offline

 What is your current brokerage rate?

 Have you ever heard about Sharekhan broking

firm? Yes No

 Are you aware about of sharekhan‘s product and

services? Yes No
 Will you use our portal for trading purpose if you will get better services from
other? Yes No