Value Chain Analysis:

For supply chain management, Starbucks Corporation uses foodservice to sell ready to

brew coffee, teas, and other coffee related products in locations such as grocery stores, and other

retailers. For operations, Starbucks Corporation insures that only the highest quality of products

is produced for their customers. For distribution, Starbucks Corporation has many convenient

locations and sells their coffee products in different stores. This allows consumers easy access to

their distributed products. For sales and marketing, Starbucks Corporation has easily

recognizable trademarks and copyrights for things such as their product packages, promotional

materials, in-store graphics and training material. For service, Starbucks Corporation uses their

employees and detailed store operation procedures to ensure that customers receive a high

quality product and excellent customer service.