Started on Friday, February 15, 2019, 10:53 PM

State Finished
Completed on Friday, February 15, 2019, 10:58 PM
Time taken 5 mins 21 secs
Points 5.00/5.00
Grade 10.00 out of 10.00 (100%)
Question 1
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Pandora’s recommendation system is based on the Music Genome Project. This system
provides Pandora with ________ because of their ability to offer superior recommendations to
their customers.
Select one:
a. Greater access to major search engines
b. A competitive advantage
c. Semantic technology
d. Vertical search capabilities

Question 2
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________ rely on sophisticated computer programs called spiders or crawlers that surf
webpages, links, and other online content that are then stored in the search engine’s page
repository.
Select one:
a. Crawler search engines
b. Information retrieval engines
c. Semantic search engines
d. Web directories

Question 3
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________ are enhanced search listings that are more visually attractive and produce greater
CTRs.
Select one:
a. Metadata tags
b. Natural language search
c. Rich snippets
d. Vertical search

Question 4
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________ bounce rates and ________ dwell times on websites correlate with high content
quality.
Select one:
a. Fast; repeat
b. Low; long
c. Short; short
d. High; high

Question 5
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By themselves, ________ do not measure the financial performance of an ad campaign. But they
are useful for evaluating many of the decisions that go into a campaign, such as keyword
selection and ad copy.
Select one:
a. Click through rates
b. Cost of customer acquisition
c. Keyword conversion
d. Return on advertising spend