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MOTION UI

As the world becomes more focused on experience and customer satisfaction, we've seen a
significant shift in the way that developers create websites and applications for almost all
industries. For instance, alongside a shift towards more user experienced focused design, we've
also seen more popularity around the concept of Motion UI - one of the biggest digital design
trends for 2018.

Motion UI does exactly what you would expect when it comes to user experience. It allows
developers to make their website more intuitive by drawing the customer into website engagement
with movement and animation. The good news is that adopting motion UI solutions might not be
as comp Essentially, Motion UI is a stand-alone SASS library designed to help developers create
custom UI animations and CSS transitions. The Motion UI library on Github includes dozens of
transition and animation classes to choose from, which makes it easier for developers to prototype
their designs.

How Does Motion UI Work?

Essentially, Motion UI is a stand-alone SASS library designed to help developers create custom
UI animations and CSS transitions. The Motion UI library on Github includes dozens of transition
and animation classes to choose from, which makes it easier for developers to prototype their
designs.

Though the library is relatively new to the web design world, it's packed full of opportunities for
those who want to enhance and improve digital experiences. The library was created by one
"ZURB" one of the leading design companies for web UI. In October 2017, the brand redesigned
their Motion UI library and made it open-source, so people could add contributions to the mix as
and when they saw fit.

The most recent and updated version of the Motion UI library consists of a CSS file, complete
with all the rules for next-level transitions. There is plenty of motion.JS files and Sass files to help
you power your own motion effects and all you need is a basic knowledge of some of the most
common digital languages to get started.

What Makes Motion UI So Appealing?

Though Motion UI is still evolving, many front-end developers are already very excited about
what it could mean to the future of web application development. Motion UI helps developers to
get going quickly when you want to create engaging experiences for users. The library is full of
pre-made CSS classes which means that you can apply them to UX elements as quickly and
seamlessly as possible.

The Motion UI library is also incredibly flexible, and you can add SaaS mix-ins to control the
values of each animated effect, from its direction to its intensity and speed. If that wasn't enough,
the Motion UI library is now completely accessible, whereas it was originally designed to work
exclusively with the ZURB foundation frameworks. After the system went open-source, it was
able to adapt to work with several animation libraries, including React JS and Angular.

Ultimately, Motion UI design really takes the website or application experience for your users up
a notch, simplifying the process of designing expressive interfaces and giving users insights into
your visual hierarchy in the web design world. Because ZURB powers it, you can also rest assured
that Motion UI has been thoroughly tested to ensure the highest level of performance. With motion
UI, you can draw more attention to critical elements in your app and website design.
How To Apply Motion UI to Your Projects

The flexibility, simplicity and interesting nature of Motion UI make it a must-have tool for many
UI developers. If you already know the basics of CSS, JavaScript, and HTML, then you shouldn't
have much trouble mastering the possibilities of motion UI to provide exciting and memorable
experiences to users. In fact, with this system, you can animate everything from 3D objects to
illustrations and shapes.

If you're still wondering how you would use Motion UI in your own projects, here are a few ideas:

• Use your motion UI to welcome users onto a page and capture their attention. The right
setup could help to reduce bounce rates and keep visitors on your website or application
pages for longer. Make sure that your animations load quickly, however, or you could lose
your user's attention.
• Animate the scroll: Although it might not be the most exciting animation effect around, an
animated scroll can help to make your scroll feel more natural and engaging.
• Power micro interactions: With your Motion UI system, you can power everything from
animated toggles, switches, and buttons to simplify and enhance the customer journey.
• Decrease bounce rate: By helping customers to have more fun on your website, you can
keep them around for longer and maintain their attention.

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