Fast

Charities Friendly

Family-oriented Convenience

Golden arches Ronald McD

Entertainment Fast food

Clenliness Families and kids

Burger
 Fast - The foods will be delivered quick and hot
 Friendly - The employees behave in a friendly manner.
 Charities - They sponsor for free medical treatment for the poor children and provide fee rehabitation facility in areas affected by natural
calamities
 Convenience - The restaurant will have a wide space parking area
 Golden Arches - They have a symbol that comes to the mind of the people
 Ronald McD - It could be linked to the character -
 Entertainment - Customer have a feeling of having fun
 Cleanliness - Customer perceives that McDonald’s maintains a clean ambience
 Burger - McDonald’s is known for its burgers
 Families and Kids- A consumer segment such as kids, a feeling such as having fun.