Food Truck

Final
Project
Created By:
Michael Lu, Drew Klaus. And
Daulton Manning
Description
01. 02. 03.
Owners Name Theme
Michael Lu, Drew Klaus, Aloha Ice Cream and Summer themed ice cream
and Daulton Manning. Smoothies and smoothie truck for
summer fun and people who
need to get out of the heat!
04.
Location/Time
The truck will be located in Castle Rock,
Colorado. The truck will be active
throughout the Spring and Summer
because it gets so so hot during those
seasons.
Our Vision
Equipment
Equipment:
● Fridge/Freezer ● The Truck ● Cup lids
● Generator ● Ice Cream ● Speakers
● Blenders Scoopers ● TV Screens
● Ice Cream ● Utensils ● LED Lights
Machine ● Ingredients ● Electrical
● Cash Register ● Napkins Equipment
● Ice Maker ● Straws
● Tip Jar ● Cups
 Menu
Ice Cream: Smoothies:
Small: $3.50 Medium: $4.50 Large: $6

Flavors: Flavors: Prices:

Vanilla, Chocolate, Strawberry, Small Medium Large
Birthday Cake, Cookie Dough, Berry Blast $4.50 $6.99 $8.50
Cookies and Cream, Caramel Mango Menace $4.99 $7.50 $8.99
Swirl, Mint Chocolate Chip, Strawberry Strike $4.50 $6.99 $8.50
Cotton Candy, Rocky Road Lavish Lemon $3.99 $6.50 $7.99
Peanut Butter Delight $4.99 $7.50 $8.99
Toppings: Aloha Special $5.50 $7.99 $9.50
Oreo Crumbles, Sprinkles, Ocean Breeze $4.99 $7.50 $8.99
Chocolate Chips, Gummy Bears, Hawaiian Wave $4.99 $7.50 $8.99
Gummy Worms, Animal Cookies, Coconut Crash $4.50 $6.99 $8.50
Marshmallows, Chocolate Sauce, Tropical Storm $5.50 $7.50 $8.99
Hot Fudge, Assorted Cereals, Piña Colada $5.50 $7.50 $8.99
Caramel Sauce 16 oz 24 oz 32 oz
 Situational
● Demographic
○ Any income, age, education,
Analysis
gender, marital status, ● Geographic
occupation, home. ○ The city of Castle Rock in
○ These products are for people to Suburban and City and areas.
enjoy a cold refreshment to put ● Product Usage
their day back on track. ○ Products could be bought and
● Psychographic eaten on a daily basis during the
○ Customers will most likely be Summer and Spring
participating in outdoor
activities during the summer and
Strengths Accessibility, Mobility,
and Variety. SWOT Analysis
Weaknesses Only open through spring
and summer, and do not
have many employees.

Opportunities The summers of Colorado

are very hot which makes
our products more
popular.

Threats Kona Ice, Glacier Ice

Cream, Smoothie King,
Berry Blendz, and Sugar
Spoon are all possible
competitors because they
are selling the similar
products.
“Best Ice cream and smoothie
truck on the market. ”

—Daulton Manning
 Our 3 Main Objectives

Customer New Different

Loyalty Customers Locations
We want our customers We want to bring in at We want to expand our food
to be happy and be loyal least 100-200 new truck to many parts of
to our business. This will customers each week, Colorado so we hope to move
in order to grow our around a city for a week then
lead them to return and
business. switch to another city. This
spread the word,
allows us to bring more
bringing in more revenue. exposure to our food truck
business.
Secondary Objectives

Great Food Great Service

We want to create the We want to provide
best and most unique outstanding service to
products for our our customers in order to
customers. We want to make it a unique
make sure we are serving experience. We always
them the best that we want to encourage our
can offer. customers to come back
for more.
 Evaluation and
Control
We will check our results by
keeping track of daily sales to see
what sells the most, and what isn’t
as popular. We will also check to
see who bought what so we know
if old customers came back for
more, or if the day was mostly new
customers.
The 4 Ps
Product Price
Smoothies and Ice Our prices range
Cream for people to from $3.50-$8.50
enjoy on hot depending on size,
summer days and item being
purchased.

Place Promotion
The main places for Our main way of
our food truck will marketing will be through
around Colorado, social media, where we
mainly in cities, can post our location for
suburban areas, the day and new flavor
and events. releases or sales.
 Works Cited

https://www.yelp.c
om/search?cflt=ice
cream&find_loc=Ca https://www.kona-ice.com/
stle+Rock%2C+CO

https://www.yelp.com/s
https://pos.toasttab.com/
earch?cflt=juicebars&fin
blog/on-the-line/food-tru
d_loc=Castle+Rock%2C+
ck-equipment
CO