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    General Motors is an American automaker headquartered in Detroit, Michigan. It designs, manufactures, and sells cars, trucks, and vehicle parts. The company has over 91,000 employees and is owned by three major shareholders. General Motors brands include Buick, Cadillac, Chevrolet, and GMC. Its mission is to build brands that inspire passion and loyalty through breakthrough technologies while also improving communities.

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    General Motors is an American automaker headquartered in Detroit, Michigan. It designs, manufactures, and sells cars, trucks, and vehicle parts. The company has over 91,000 employees and is owned by three major shareholders. General Motors brands include Buick, Cadillac, Chevrolet, and GMC. Its mission is to build brands that inspire passion and loyalty through breakthrough technologies while also improving communities.

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    100 views5 pages

    Manning Daulton Swot Analysis Assignment

    Uploaded by

    api-629495290
    General Motors is an American automaker headquartered in Detroit, Michigan. It designs, manufactures, and sells cars, trucks, and vehicle parts. The company has over 91,000 employees and is owned by three major shareholders. General Motors brands include Buick, Cadillac, Chevrolet, and GMC. Its mission is to build brands that inspire passion and loyalty through breakthrough technologies while also improving communities.

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    General Motors

    By: Daulton Manning, Drew Klaus, and Michael Lu


    General Motors
    Description: Engages in the designing, manufacturing, and selling of cars, trucks and
    automobile parts.

    Company Owners: The company is owned by 3 major shareholders. Mary Barra, Mark
    Reuss, and Dan Ammann

    Products: Cars from the companies of Buick, Cadillac, Chevrolet, and GMC.

    # of Employees: Over 91,000 employees

    Corporate Headquarters Location: Detroit, Michigan

    General Motors Mission Statement: To earn customers for life by building brands
    that inspire passion and loyalty through not only breakthrough technologies but also by
    serving and improving the communities in which we live and work around the world.
    Strengths and Weaknesses of General Motors

    Strengths: Weaknesses:
    - General Motors has a lot of experience a - The General Motors company has a large
    strong position within the American dependence on US consumers to generate
    automotive industry. revenue
    - Vehicles are safe for customers and the - General Motors mainly focuses on selling
    environment. trucks and SUVs for growth
    - Joint ventures with Chinese companies
    which has allowed over 3 million sales in
    China.
    - Policies relating to sustainability and
    environmental safety
    Opportunities and Threats of General Motors

    Opportunities: Threats:

    - Rising gas prices are putting electric cars in - Competition in the Automotive industry is
    higher demand increasing
    - Electric cars are green and good for the - Electric Vehicles (Tesla)
    environment - The value of the US dollar is decreasing
    - People are looking for more sleek and - General Motors relies on US
    good-looking cars customers
    - Government regulations
    - The US Automotive industry has the
    possibility to decline over time.
    Recommendations
    General Motors should try to release more ads about their electric vehicles to keep
    people interested in them. I say this because the last advertisement I saw for one
    of their electric vehicles was during the super bowl. This means they haven’t really
    been advertising recently so some people might not even know about the electric
    vehicles being advertised.

    Another thing they could try to do is find a way to make the cars cheaper because
    while people will want an electric car, $40,000 and up is pretty pricey and many
    people might no be able to afford that. They could even run a sale every once and
    a while to keep people interested and buying their cars.

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