Proton Holding Berhads Company Vision, Mission and objectives.

Company Vision

A company vision refers to a business document outlining the organisation’s present and
future objectives. The company vision for Proton Holdings Berhad Malaysia is to be “ A
Leading Globally Mobility Solutions Provider”. This means that Proton aims to become a
successful Malaysian vehicle manufacturer in the global market by being customer-oriented,
producing innovative, high-quality products and competitive prices.

Company Mission

A company mission refers to the main idea, the core purpose and the drivers behind a
company. It defines what is an organisation and why it exists. The company mission for
Proton Holdings Berhad Malaysia is to continuously create innovative processes, products
and services that win people’s hearts and minds. Besides that, the mission of PROTON is to
revive Malaysia's national automobile and establish itself as the industry leader in both
Malaysia and South-East Asia. PROTON wants to rank among the top three automakers in
South-East Asia according to its CEO.

Company Objectives

 To improve the standard of its goods and services

 To launch cutting-edge facilities and innovative products.
 To lead the industrialization of the automotive industry and the manufacturing sector
 To upgrade and/or acquire industry-specific technology and production of automobiles
 To boost Malaysia's industrial capacity's ability to compete internationally
Proton Holding Berhads Product Information
Proton Saga Series
Proton Saga LMST (2003-2008)
 1.3L engine, 5-speed manual transmission 
 Hatchback type, 5 seats
 Colour: Black, Orange
Proton Persona Series
Proton Persona BH6 (2016)
 1.6L engine, 5-speed manual CVT
 Sedan type, 5 seats
 Colour: Midnight Black, Sterling Silver,
Cotton White, Graphite Grey, Fire Red,
Carnelian Brown
Proton X50 Series
Proton X50 (2020)
 1.5L turbocharged engine, 7-speed dual
clutch transmission
 SUV type, 5 seats
 Colour: Snow White, Armour Silver, Jet
Grey, Ocean Blue, Citric Orange, Passion
Red
Proton Iriz Series
Proton Iriz (2014)
1.6L engine, 5-speed manual CVT
 Hatchback type, 5 seats
 Colour: Atlantic Blue, Fire Red, Proton
White, Tranquility Black, Citrus Green,
Genetic Silver, Silver Moon Dust
Proton Exora Series
Proton Exora (2019)
 1.6L engine, 4-speed automatic/ 5-speed
manual CVT
 MPV type, 7 seats
 Colour: Rosewood Maroon, Cocoa Grey,
Indiana Grey, Ruby Red, Snow White
Proton X70 Series
Proton X70 (2020)
 1.8L TGDI powerplant engine, 7-speed
dual clutch transmission
 SUV type, 5 seats
 Colour: Cinnamon Brown, Space Grey,
Ruby Red, Jet Grey, Armour Silver, Snow
White