By: Sindi, Freddy,

Anahi, Logan,and
Xavier
 Business Who Are We?
An ice cream food truck that gives the community of
Description Atwater and Merced a snack that allows them to cool
off during summer.

“Roll on down to cool rolls”

Mission Statement Our Goals

-Satisfy your cravings. -Have people coming back.
-Making this your favorite ice -More people wanting our ice cream.
cream shop.
Target Market Market Segment
-Mix of races Analysis
-Millennial

-Areas where there are lots of people when its hotter.

Market Strategy
- Make customers regulars.

-Position ourselves in places where we can gain

the most attraction.
SWOT Analysis

Strength Weakness Opportunity Threat

● Quality of our ice ● Cold weather ● For all people ● Other Ice cream
cream conditions companies
● Located in 2 spots
● Making it in front ● The time of day.
of you

● Good prices
 Political Economical Social Technological

PEST Analysis
● Regulations ● Prices are ● Communi ● Snapchat,
affordable cation Twitter, and
● Permits Instagram
● Reliable ● Promotion
products
 Our Products
R ol ls Ice C
r ea m SOLD Friday and Saturday ONLY! ream
Ic eC DONUT ICE CREAM BURGER Taco
s

Vegan ICE CREAM!

 Pricing Strategy

ICE CREAM ROLLS Sweet Rolled Tacos

Classic Flavors- $5.99
● Chocolate, Strawberry,
Banana, Mint, Mango,
Pineapple, Vanilla, Etc.
Specialty Flavors-$6.48
● Pecan, Cheesecake,
Mango Lime, Mixed
Berry, Strawberry
Lemonade, Banana &
Strawberry, Avocado
 Industry Analysis
Competitors
● Baskin Robbin
● Cold Stone
● Vanessa’s Ice Cream
● Ice Cream Trucks
● Frutal Raspados
● Yogolicious
What makes us different

-Signature Flavor of the

week
 Business License
Vehicle License

Regulations Seller’s Permit

Food Handler’s Permit
Health Department Permit
Fire Certificates
The Bottom Line
Financial Plans
$17,000 for the food truck
$750 for food supplies
$1,813 for freezer machine
$20 scrapers
$400 permit
+ $300 to park
---------------------------------------- What will happen to out Profits
$20,283 Total to start business
-Donation of 10% profit

-Grow 25% profit

 Location
Save Mart parking lot in Atwater on
Distribution Tuesday, Thursdays, and Saturday.
Merced Mall parking lot on Monday,
Wednesday and Friday.
Hours:11Am-7pm during summer
10Am-6pm during winter.

Ingredients
Ice cream and Milk from local stores
and farms
Wide variety of toppings from stores.
Promotion Strategy

Social Media Food Fair Tell a friend

Promote our food Contribute with other With our good reviews
food trucks in one our customers will tell
Keep in touch with our friends and family about
location
customers us
Cool Rush

Cool Rush
Cool Rush

@coolrush

Cool Rush
Questions?

Contact us @
Phone- (209)215-3487
or
Email- coolroll@gmail.com