Drew Klaus

Mrs.Sabot

Business and Marketing

August 31, 2022

Market Segmentation Project

Product: Denver Broncos Season Tickets

1. Market:

● Demographic: Male or Female, ages: 32-60, single or married

● Psychographic: People who like football and the Denver Broncos

● Geographic: Colorado or the Denver area

● Product Usage: Entertainment, Enjoyment

2. Summary:

` People among the ages of 32-60 who are male or female, single or married will love this

season tickets to the Denver Broncos. People who love football or just the Broncos and players

in general would love this product. These tickets would be most used if you live in the Denver

Metro area or somewhere where you can quickly get to Mile High Stadium. This product is a

great entertainment and enjoyment service for you and the whole family as long as you meet the

expected target audience.

Product: Colorado State Hoodie

3. Market:

● Demographic: Male or Female, ages: 6-60, single or married

 ● Psychographic: People who like Colorado state and want to support

them, or just people who like hoodies

● Geographic: Mostly Denver area but can be anywhere

● Product Usage: Warmth, Coziness, Supporting their team

4. Summary:

People among the ages of 6-60, male or female, single or married are targeted for this

product. The product consists of a Colorado State hoodie. This will be directed towards

people who like Colorado State or people who just want a hoodie. This would be targeted

to people who live in Colorado but anyone can buy it to support the team from anywhere.

This target can be used for coziness, warmth, and just supporting the team.