VOLINI

PAIN RELIEVER
NO. 1 DOCTORS PRESCRIBED
PAIN KILLER.
 SPRAYS, BALMS AND TABLETS.
• Volini Gel
– 15g pack - Rs.35/-
– 28g pack - Rs.62/-

• Volini spray
– 35g bottle - Rs.65/-
– 55g bottle - Rs.100/-

• Strip of 10tabs - Rs.14.53/-

 PROFILE OF USER
Demographics: -
Age: - 10 to Old age
Sex – Male and Female
Location – Two tier and above cities.
SEC – Middle Class and above.
Geographical.
• All Major cities.

Psychographics: -
• People who want instant relief from any type of
physical and muscular pains.

Benefits: -
• Pain relief.
 TOTAL MARKET
ANYONE SUFFERING FROM

• INTERNAL PAINS & STRAINS

• BACK, KNEE AND NECK

PAINS

• SPORTS RELATED
INJURIES
 GROUPS AND NEEDS
GROUPS NEEDS
• OLD AGE SEGMENTS JOINT PAINS & AGEING
• SPORTS PERSONS SPORTS RELATED INJURIES
• TRANSPORT WORK/STRESS RELATED
• DESK JOBS WORK/STRESS RELATED
• HOSPITALS FOR MEDICATION OF
PATIENTS
• HOMES WITH RELIEF FROM RECURRING
HOUSEWIFES BACKPAINS, JOINT
CHILDREN AND PAINS AND MORE.
PREGNANT LADIES.
• SEGMENTS: SPORTSPERSONS, OLD AGE,
HOUSEWIVES, WORKING PROFFESIONALS.

• QUANTITY: ONCE IN 3 MONTHS. OR UNTIL LASTS.

• OCCASION: FOR SPORTS EVENTS, OFFICES,

HOUSEWIFES AFTER CHORES, OLD PEOPLE AT NIGHT

• BRANDS: MOOV, RELISPRAY, ZANDU BALM, IODEX,

TIGER BALM, HIMANI MENTHO PLUS BALM.
• FAV BRANDS: MOOV, ZANDU BALM, VOLINI.
• MEDIA PREFERENCES: TVC’S, BUSES, TRAINS,
LARGE SPORTS EVENTS, ON GROUND
PROMOTIONS.

• MEDIA FREQUENCY: MORE IN SUMMERS FOR

KIDS, MORE IN WINTERS FOR OLD AGED GROUPS,
DURING LARGE SPORTING EVENTS, SCHOOL
EVENTS ETC.
• WHO BUYS : HOUSEWIFES,
SPORTSPERSONS, COACHES.

• WHEN : MONTHLY SHOPPING AND IN

REGULAR INTERVALS.

• DIST. CHANNELS: SUPERMARKETS,

GENERAL STORES, CHEMISTS, ETC.

• BRAND LEVEL: ESTABLISHED

 Courier Service

Profiling the Target Segment

 Profile Of User
Demographic characteristics:
• Sex: Male & Female
• Age: Mature enough to write the
consignee’s address on the consignment
and also to handle money
• Location: Cities/towns/villages where there
is service(branch)
• SEC: Middle-class and above
Geographic characteristics:

• Regional: All major cities and towns, but many of the

rural/village areas are yet to avail these services
• Psychological Characteristics: Those who want the
consignment to be delivered in the specified
time/majorly when Time-bound deliveries are needed
• Benefits sought: Assured Safer and Faster delivery of
their consignment
 TOTAL MARKET

• Total Market: Any individual or an

organization which needs to send a
consignment to any other, probably at a
farther destination
 SEGMENT CHOSEN
• Business to Business
Need & Group

• Personal, Business to Customer, Business

to Business, etc.
Quantity:
• 75 consignments per branch/per day

Occasions:
• Sending out memos, exchange of
documents and reports
• Brands: DHL,Blue
Dart,Professional,DTDC,Deccan360,Firstflight,KI
NGFISHER-xpress
• Favorite Brands: DTDC,Professional
• Media Preferences: tvc’s , largely word of mouth
• Media frequency: less
• Who buys?: Professionals in organizations(since
B2B is chosen)
• Distribution channels: Through official outlets,
pick-up services.
• Brand Level: Established
Demographic Characteristics

Sex : Male & Female

Age : 5 yrs & Above
Location : Any place with a theatre
SEC : Lower Middle Class & Above

Geographic Characteristics

Villages, Towns, Cities

Psychological Characteristics

Entertainment, Stress Buster

Total Market
Anybody who can see and hear.

Genre:
• Romantic
• Comedy
• Art
• Action
• Sci-Fi
• Horror
• Animation
• Family Drama, etc.

Needs & Groups

• Entertainment
• Stress Relief
• Fan Following
• Cinema Fanatics
• Learners
• Film Students
Segment

Family Drama

Kabhi Khushi Kabhie Gham…

Quantity

• Once A Month

Occasions

• Weekends

• Holidays

• New Releases
 Competitors

•All other forms of entertainment like television, radio etc.

•Any other movies releasing on the same date.

Favourite Brands

Yashraj Films & Dharma Productions

Media References

Trailers
Online
Billboards & Posters
Radio – Songs
TVC
Media Frequency

High Frequency: 1 week before & after release.

Who Buys??
Head of the Family
 THANKING YOU
GROUP NO 6

Samiksha Saxena
Jeremy Pimenta
Mehak Jain
Sreekar Ch
Zoha Mahdi
Sahul Wonamali
Pooja Mukundan