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Table of Contents
Executive Summary ................................................................. 3
Management and Organization .............................................. 4
Product/Service Plan................................................................ 6
Purpose ....................................................................................................
Products Unique Features ........................................................................
Service Process and controls that would be used to manufacture the
product .....................................................................................................
Competitive Analysis ............................................................... 7
SWOT Analysis ..........................................................................................
Competitors..............................................................................................
Market Plan .............................................................................. 9
Marketing and Sales Strategy ..................................................................
Product Characteristics and Features ......................................................
Pricing Policy ............................................................................................
Sales Projections ......................................................................................
Reflection ................................................................................ 12

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I. Executive Summary

Plant2Go is dedicated to providing a quality choice looking for a plant and garden
supplies. Plantitas paved its way during the pandemic and most of the plants they
dream to have were already sold out, so the shop is here to help with that.

We will offer a wide variety of plants, trees, vegetable plants, along with a selection
of garden supplies. Most of the plants we sell will be grown in our own garden. With a
convenient location, Plant2Go intends to successfully market to the residential
customer.

Our primary strategy includes providing knowledgeable staff, affordable prices,

easy access location, and top-notch customer service. Our back-up strategy is having a
stamp card that have 10 blank circles to be stamped with our special stamp and once a
client completed all blank circles, we offer our clients a free plant and will get another
stamp card. Planting and gardening had increased in demand in the Philippines because
of the pandemic; that is why we have thought up this business. Initial capitalization for
the business is PHP 300,000, good for a one-month expense. Expected revenue for Year
1 is PHP 133, 000 while the total cost of Plant2Go services sold will amount to PHP
250,000. We would like to see a five to ten percent increase in our customer base each
year.

Plant2Go aims to experience a growth rate of 20% in sales for the second year of
operation and build upon that as the business grows. With creative marketing, and a
quality choice of plants and garden supplies for our customers, Plant2Go intends to
make its presence known in the plantitos or plantitas community.

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II. Management and Organization

Company Name: Plant2Go

Logo:

Address: #30 Jamaica St., Annex 37, Betterliving Subd., Brgy. Don Bosco, Paranaque City

Vision Statement: Strive for business excellence by building lasting relationships with our
customers. Create a business environment where the company through innovation, efficient
and dedication earns a fair profit.

Mission Statement: Dedicated to growing an excellent assortment of superior plants and

provide our customers with the best service possible. Create for our employees a stimulating,
safe, challenging and rewarding environment.

Key Personnel: Owner/Manager

Workforce and Support Personnel: Foreman, Retail Associate, Laborer

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 Organizational Art

Owner/
Manager

Staff

Retail
Foreman Laborer
Associate

Ownership: Single Proprietorship

Capitalization: PHP 300, 000.00

Compensation and incentives: Semi-annual bonus for employees, fair wages as stated by
the legislation

External Management Support: BPI (partner bank)

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III. Product/Service Plan

Purpose

Plant2Go is delighted to offer a wide range of different species of plants for its service.
This includes knowledge about the plant for the consumer to easily take care of the
plant they bought properly. Inquiring will be flexible and will vary on the stock of the
business, with consultations done beforehand. Unemployed gardeners and people who
is passionate about plants and gardening, at least a high school graduate and above the
age of 17, are encouraged to freely work for this business. Applicants is required to be
interviewed about how well they know plants and gardening.

Products Unique Features

Plant2GP is a specialty plant and gardening supplies business and provides the ultimate
in service and advice to customers. We tend to appeal to upper-end clientele, serious
gardeners, and gardening professionals. Nowhere else in Paranaque City does an
operation combine the services of a plant shop along with a gardening supply.

The idea of this business is to provide customers with an informal, social setting, and
atmosphere that does not exist in this part of the city. The growth potential is virtually
unlimited for the greater Paranaque City area. The population is growing at an
accelerated rate. It is rare in today's business world to find a true market void. That is
exactly what Plant2Go has done.

Service Process and controls that would be used to manufacture the product

The client may check our pages in different websites for inquiries or they may come
onsite immediately to check on the plants and supplies. Once they touchdown onsite,
they can stroll the shop to find the plant or supplies they need and can also ask the staff
about the different plants. After they have chosen a product, they will proceed to the
counter to pay using cash, e-payments, credit or debit card.

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IV. Competitive Analysis

SWOT Analysis

Strengths Weaknesses Opportunities Threats

Ability to reduce
carbon dioxide level in Consumers are still
the house. Complexity associated worried and hesitant
Growing number of
with the fungus due to spend money.
two-income families
to inappropriate light
with high disposable
will also restrict
income.
growth.
Helps in reducing
stress.
Stiff competition from
bigger shops who may
even sell as cheaper
prices.
Removes pollutants. Consumers arelooking
for a"shopping
Increasing need of experience": urban
watering these plants consumers can buy
will restrain the right from the Frequent changes in
market growth. greenhouse and see gardening trends,
Provides pleasant and how the plants are
tranquil environment. which lead to losses.
produced.

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 Competitors

Price Quality/ Image/Style Quality Service Wow Locations

Ratings Factor

Self Cheap 5 Excellent Excellent Excellent Excellent Easy

Access

Floral Expensive 5 stars Good Excellent Excellent Excellent Easy

Symphony Access

BM-JOV Cheap 4.3 stars Excellent Good Okay Excellent Easy

Garden Access
Center

Maria’s Unknown 4 stars Okay Excellent Good Good Hard to

Hardin Access

Plant & Mid 5 stars Excellent Good No Excellent Easy

Planters Reviews Access

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V. Market Plan

Marketing and Sales Strategy

Marketing Strategy

Our company's marketing strategy will incorporate plans to promote our line of services
through several different channels and on different levels of use. We will advertise
heavily on the popular local radio stations and in newspapers.

We will try to satisfy the market void in this area for indoor entertainment. We will
flood the market with advertising and try to go after our specific targets. We will try to
capture their attention, pique their interest, and make them feel that they must have our
services.

We will offer continuous promotional rates. The results sell themselves. We will offer
discounts to frequent users. The more a customer uses our services the cheaper it will
become for them.

We also are a MasterCard and Visa charge card merchant and E-payments which
enables us to more readily serve our customers.

Sales Strategy

The primary sales strategy includes these factors:

• Exceptional customer service

• Exceptional product knowledge

• Large and varied inventory

• Convenient location.

Product Characteristics and Features

TeknikAral has a variety of competitive features that will be used to its advantage to
achievemarket sales.

o Efficient – The customers may access Plant2Go page in Twitter,

Facebook, and Instagram. Clients may chat or message the page and will
immediately get a reply within business hours.

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 o Quality – Plant2Go’s plant products are clean, sturdy, well-potted,
shapely, and have dense, healthy foliage. It is the characteristics of a
plant the consumers are finding.

o Affordable – People have a limited budget and are looking for a cheaper
price of plants. Plant2Go is favorable for them for its prices are fix
depending to the classification of product and it is cheaper from other
plant businesses.

Pricing Policy

Plant2Go offers a different price for every client based on what plant and gardening
supplies they will buy. As such, below is the pricing scheme that will be adopted:

Products Price Range in Peso

Plants 150 - 200

Tree Seeds 100 - 500

Vegetable Plants 150 - 200

Pots 250 - 700

Gardening Materials 150 - 400

Sales Projections

Price Year 1 Year 2

Number of Peso Number of Peso

Clients Clients

200 100 20, 000 125 25, 000

500 30 30, 000 58 11, 600

200 53 10, 600 73 14, 600

700 45 31, 500 60 42, 000

400 55 22, 000 63 25, 200

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Price Year 3 Year 4 Year 5

Number Peso Number of Peso Number of Peso

of Clients clients Clients

200 160 32, 000 147 29, 400 150 30, 000

500 65 32, 500 55 27, 500 65 32, 500

200 91 18, 200 109 21, 800 83 16, 600

700 52 36, 400 75 52, 500 81 56, 700

400 40 16, 000 67 26, 800 59 23, 600

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 Reflection on Qualities of Successful Entreprenuership

First of all, our guest speaker for today is Vivinda Andanar. The
summary of the webinar tackles about the reasons why you should be an
entrepreneurship, a deep understanding about entrepreneurship and the steps
on creating a business plan. Entrepreneurship is not all about money, it is
about encouraging other people to become an entrepreneur, but it can also
be about knowing the skills of creating money to achieve your dreams faster.
Entrepreneurship is also about bearing most of the risks and enjoying the
reward you’ve always wanted. To have a successful start of small business,
you need to have a business plan wherein a business plan should be viable.
The webinar also stated the 10 steps on creating a business plan with the
components on each step. The business plan will serve as your blueprint to
accomplish a small business.

According to my experience now, it is exhausting to create a business

plan because business plan should be informative about your small business.
You need to let the readers know what your business really is. This project
should be taken seriously and be done for weeks and not just in hours to
properly introduce your business and to properly explain all the needed
information to start a business. I gave up early, thinking that I won’t know or
get to create a viable business plan because of not having an experience in
writing these kinds of plan and there was no format given. I don’t know how
to start it, I just decided to follow the steps and insert all the needed
components. My business plan may look short, but it contains all the important
things you must see in a business plan to start a small one. Back when I was
in senior high, we didn’t make a business plan during our entrepreneurship so
I was deeply confused that there is such thing in entrepreneurship. Luckily, in
this class I get to know the purpose of it and got to experience writing it even
if it is hard to accomplish in just hours. Business plan is not just for big plans,
but it can be to any types of business because it is the key to have a successful
business and a successful journey in entrepreneurship.

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