PURE FRESH

LEMON
Organic Lemonade
LOAN OF $84,792 FOR ONE
YEAR TO CREATE OUR
LEMONADE BUSINESS
 I direct my
business to
clients who are
looking for 100%
organic products
and who want to
take care of their
health, especially
create good
relationships with
local farms so
that they supply
me with quality
and natural
products
Strategy
High-end market 
-We use social media marketing to notify
consumers that we offer 100% organic
products.
-Reach the market of consumers of
organic products leave flyers in Yoga
centers and Supermarkets organic
products.
Why It Will Work

Mission Strategy 

To be a leading company in Lemonade development, production,  High-end market  

and sales to satisfy consumers' tastes and needs with a high-quality -We use social media marketing to notify consumers that we offer
product in the high-end market.  100% organic products. 
-Reach the market of consumers of organic products leave flyers in
Yoga centers and Supermarkets' organic products. 
 How It Will Work
Profit v. Number of Cups Sold
$150,000.00

$100,000.00

Break Point
60,136 Units

Dollars of Profit
$50,000.00
Expect Annuall
Demand
144,811 Units
$0.00
0 20000 40000 60000 80000 100000 120000 140000 160000

-$50,000.00

Fixed Cost $ 84,792

-$100,000.00

Number of Cup Sold

 Risk Management Plan 
Risk Category  Name the risk  Describe the risk  Why did you put this risk into this category?  How will you reduce or overcome this risk? 

Deal-Killer        Rent    You don’t use money to pay the rent   If you don’t pay the rent, you can’t continue in the deal.  Save the necessary amount of money to have each
month to pay the rent.  

Path-Dependent      Because if we have scarcity, we can’t offer a lot of  

    organic lemonades and we will loss consumers., and It is convenient not only to have a single provider,
Organic Not having a single supplier of raw material will if we don’t have enough organic products, we can’t but it is also necessary to have a plan B or an
Suppliers   reduce our stock.   follow our strategies about giving organic products.   emergency provider.  
   

Operational  Price variation  If continue going up the price we will loss every time We choose this risk like operational because if we Have several suppliers in the farm local.  
some demand.   can’t change the price the people will change with
another lemonade booth 
 Success Metric 
    Number of   Consumer
    Profit 
sales satisfaction 
Because we need to measure our profit Because we need to know how is It is the best measure for our performance
each month to understand what is increasing, he sales in the year, quarter or because we need to know if we are
happening in the company. month to make good strategies. accomplishing the business work. 

Because measure a volume sales or

Profit = Total revenue - Total cost Number of sales=Price*Quantity number of sales help us to know how our
product is acceptable to clients

It is the best measure for our performance Because measure a volume sales or Because we can’t talk personality with the
because we need to know if we are number of sales help us to know how our consumer and take not about his
accomplishing the business work.  product is acceptable to clients.  experience with organic products. 
Projected Income Statement
 PURE FRESH LEMON
ORGANIC LEMONADE
• We are ready to get the loan because our project has good
profit if we make an effort in the first year, and we can see
better results for the second year.
• It is a very profitable business and it is growing due to the
consumers of organic drinks these days and that is why it
is very convenient that you can approve us financially to
continue growing.