LEMON-ATOR

´Your thirst eliminator!´

By Nelson Lopez , Estefanía Garnier, Andrea Sequera & Abigail Esprella

One year loan for $84,792.00

• To offer better job choices

and a healthier drink.
• Dignify the lives of the people by offering
jobs prioritizing those who are out of the
system (those people who are out of the
laboral age range or with no work
experience).
• Improve the children and community
health in general.
 Our strategy
1. Recruit people , prioritizing those older
than 35 years-old or with no job
experience.
2. Use the best quality of ingredients
available in the market to offer a healthy
product that is thought for toddlers and
children with the cheapest price we could
support to make it affordable.
 Why will it work?
Our strategy
• Dignify the lives of the
people by offering jobs
prioritizing those who are
out of the system.
Our mission. • Use the best quality of
ingredients available in the
• To offer better market to offer a healthy
job choices product that is thought for
toddlers and children with
and a healthier the cheapest price we could
support to make it
drink. affordable.
How will it work? Annual profit: 29%
Profit vs numbers of cups sold.
$150,000.00

$100,000.00

Expected annual demand

$50,000.00
Dollars of profit.

Break-even point
$0.00
0 20000 40000 60000 80000 100000 120000 140000 160000

-$50,000.00

Fixed costs
-$100,000.00
Numbers of cups sold.
Risk management plan
RISK
The flavor of the lemonade is not what the
customers like/expect.
In Summer -or hotter seasons- the lemonade
will be better sold than when it is cooler.
Not enough raw material or essential ingredients to
make the lemonade.
Minimum amount of sellings.
The staff personnel do not need special trainees.
The machines can fail during production.
PLAN
Incorporate several types of different flavors.
We have thought of two strategies to overcome this risk:
● To open an international market strategy.
● Promote advertisements and commercials strategy: our publishing
strategy will have a message which reads “drink it to enrich your
vitamin C reservoir to prevent cold illnesses and diseases”.
Find an external area supplier which could harvest lemons during the
seasons we could not find them here.
Set a minimum amount of sellings per month so we could
make a backup of money.
We can establish a continuous training program.
Test some employees who are likely to be skillful in machinery
restoration and offer them some courses to qualify them to
develop their skills.
 SUCCESS METRICS.
• Quantity of employees is one of our primary metric as it is one of our missions specially to notice if we are not
misleading our priorities. To control this we will:
make staff registration, statistics with resumés entails,
indicating personal data with categories (age, level of education, etc.).

• Customer surveys is another important metric to take into account as we should know what people think
about our product, about its taste, how healthy they think the drink we are offering is.
To meassure this we
will make an exhaustive-random survey among our customers and those who think our drink is not good enough
-we need all critics-. In this survey questions about flavor, healthiness, quality, changes, likes, dislikes, could be
asked.

• Lemonade drunk and Incomes and outcomes records. We think this this metric will help us facing our
future production in our Enterprise, specially to be able to plan our loan payment; If we want to expand and
enlarge our enterprise we need to keep a record of earnings, to know if it is profitable or not.
We will record
sellings and make an excel graphic so it is better to read.
Projected income statement.
YOUR OPPORTUNITIES GENERATOR!